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The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. As a private, not-for-profit entity founded in 1909, its mission is to promote the city as a top destination for conventions, meetings, and leisure travel globally. San Francisco Travel works with its over 1,100 partner businesses to enhance the local economy by attracting visitors and supporting the hospitality industry.
Serves as the central hub for strategic planning, global marketing initiatives, sales operations, member relations, public affairs, and administrative functions.
Located in a prominent downtown office building, offering modern facilities and accessibility for partners. The location supports its role as a key liaison in the city's tourism ecosystem.
A collaborative, mission-driven, and dynamic environment focused on innovatively promoting San Francisco. Employees are passionate about the city and its diverse offerings.
The headquarters is pivotal to San Francisco's tourism industry, coordinating efforts that drive significant economic impact through visitor spending, job creation, and tax revenue.
San Francisco Travel Association maintains a significant global presence through a network of international representative offices and strategic partnerships. These efforts support global marketing campaigns, sales missions, media relations, and collaborations with international tour operators, airlines, and travel agencies to promote San Francisco worldwide. Key regions of focus include Asia, Europe, Latin America, and Oceania.
One Front Street, Suite 2900
San Francisco
CA
USA
Address: Representative Office in Beijing (c/o East West Marketing)
To cultivate relationships with Chinese tour operators, media, and airlines, and promote San Francisco as a premier travel destination within China.
Address: Representative Office in London (c/o The Brighter Group, a FINN Partners Company)
To increase visitor numbers and spending from the U.K. and Ireland by showcasing San Francisco's diverse attractions and experiences.
Address: Representative Office in Frankfurt (c/o Get It Across GmbH & Co KG)
To enhance San Francisco's visibility and appeal in the DACH region, driving visitation through targeted campaigns and industry partnerships.
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As of April 2025, San Francisco Travel Association' leadership includes:
San Francisco Travel Association has been backed by several prominent investors over the years, including:
The San Francisco Travel Association experienced a significant leadership transition in the past year, with long-serving President & CEO Joe D’Alessandro retiring and Scott Beck being appointed as his successor.
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The most common email format for San Francisco Travel Association employees appears to be the first name followed by @sftravel.com. This is based on publicly available staff directories.
[first]@sftravel.com
Format
john@sftravel.com
Example
90%
Success rate
San Francisco Chronicle • May 9, 2024
Visitor spending in San Francisco reached $8.8 billion in 2023, a 19% increase from the previous year, according to data from the San Francisco Travel Association. While this marks continued recovery, total spending remains below the $10.3 billion recorded in 2019 before the pandemic....more
Travel Weekly • February 5, 2024
Scott Beck has officially begun his tenure as president and CEO of the San Francisco Travel Association (SF Travel). Beck succeeds Joe D'Alessandro, who retired at the end of 2023 after 18 years with the destination marketing organization....more
SF Travel Official Website • January 10, 2024
The San Francisco Travel Association (SF Travel) Board of Directors announced the appointment of Scott Beck as its new President & CEO. Beck, a seasoned leader with over 30 years of experience in the hospitality and tourism industry, will assume his new role on Feb. 5, 2024....more
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