What Does San Francisco Travel Association Do?

Total employees112
HeadquartersSan Francisco
Founded1909

The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. As a private, not-for-profit entity founded in 1909, its mission is to promote the city as a top destination for conventions, meetings, and leisure travel globally. San Francisco Travel works with its over 1,100 partner businesses to enhance the local economy by attracting visitors and supporting the hospitality industry.

Where Is San Francisco Travel Association's Headquarters?

HQ Function

Serves as the central hub for strategic planning, global marketing initiatives, sales operations, member relations, public affairs, and administrative functions.

Notable Features:

Located in a prominent downtown office building, offering modern facilities and accessibility for partners. The location supports its role as a key liaison in the city's tourism ecosystem.

Work Culture:

A collaborative, mission-driven, and dynamic environment focused on innovatively promoting San Francisco. Employees are passionate about the city and its diverse offerings.

HQ Significance:

The headquarters is pivotal to San Francisco's tourism industry, coordinating efforts that drive significant economic impact through visitor spending, job creation, and tax revenue.

Values Reflected in HQ: Professionalism, innovation in destination marketing, strong partnerships, inclusivity, and a deep commitment to showcasing the unique character and vitality of San Francisco.

Location:

San Francisco Travel Association maintains a significant global presence through a network of international representative offices and strategic partnerships. These efforts support global marketing campaigns, sales missions, media relations, and collaborations with international tour operators, airlines, and travel agencies to promote San Francisco worldwide. Key regions of focus include Asia, Europe, Latin America, and Oceania.

Street Address:

One Front Street, Suite 2900

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does San Francisco Travel Association Operate Around the World?

Beijing, China

Address: Representative Office in Beijing (c/o East West Marketing)

To cultivate relationships with Chinese tour operators, media, and airlines, and promote San Francisco as a premier travel destination within China.

London, United Kingdom

Address: Representative Office in London (c/o The Brighter Group, a FINN Partners Company)

To increase visitor numbers and spending from the U.K. and Ireland by showcasing San Francisco's diverse attractions and experiences.

Frankfurt, Germany

Address: Representative Office in Frankfurt (c/o Get It Across GmbH & Co KG)

To enhance San Francisco's visibility and appeal in the DACH region, driving visitation through targeted campaigns and industry partnerships.

Buying Intent Signals for San Francisco Travel Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading San Francisco Travel Association? Meet the Executive Team

As of April 2025, San Francisco Travel Association' leadership includes:

Scott Beck - President & CEO
Nicole Rogers - Executive Vice President & Chief Sales Officer
Hubertus Funke - Executive Vice President & Chief Tourism Officer
Cassandra Costello - Vice President, Public Policy & Executive Programs
Lori Lincoln - Vice President, Global PR & Media Relations
Brett Allor - Vice President, Market Strategy & Research
Brenda St. Hilaire-Ajero - Vice President, Diversity, Equity, and Inclusion (DEI) & Community Engagement
Daniel Holsapple - Vice President, Finance & Administration

Who's Investing in San Francisco Travel Association?

San Francisco Travel Association has been backed by several prominent investors over the years, including:

Funded through Tourism Improvement District (TID) assessments
Private Business Partnerships and Memberships
City and County of San Francisco (Strategic Partner)

What Leadership Changes Has San Francisco Travel Association Seen Recently?

Hire1
Exits1

The San Francisco Travel Association experienced a significant leadership transition in the past year, with long-serving President & CEO Joe D’Alessandro retiring and Scott Beck being appointed as his successor.

Departures

Joe D’Alessandro, Joe D’Alessandro retired from his role as President & CEO after a distinguished 18-year tenure.

New Appointments:

Scott Beck, Scott Beck assumed the role of President and CEO, tasked with leading San Francisco's tourism recovery and growth.

What Technology (Tech Stack) Is Used bySan Francisco Travel Association?

Discover the tools San Francisco Travel Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

San Francisco Travel Association Email Formats and Examples

The most common email format for San Francisco Travel Association employees appears to be the first name followed by @sftravel.com. This is based on publicly available staff directories.

[first]@sftravel.com

Format

john@sftravel.com

Example

90%

Success rate

What's the Latest News About San Francisco Travel Association?

San Francisco Chronicle • May 9, 2024

San Francisco Travel Association: S.F. tourism spending hit $8.8 billion last year, but still lags pre-pandemic levels

Visitor spending in San Francisco reached $8.8 billion in 2023, a 19% increase from the previous year, according to data from the San Francisco Travel Association. While this marks continued recovery, total spending remains below the $10.3 billion recorded in 2019 before the pandemic....more

Travel Weekly • February 5, 2024

San Francisco Travel Association: Scott Beck takes helm as San Francisco Travel CEO

Scott Beck has officially begun his tenure as president and CEO of the San Francisco Travel Association (SF Travel). Beck succeeds Joe D'Alessandro, who retired at the end of 2023 after 18 years with the destination marketing organization....more

SF Travel Official Website • January 10, 2024

San Francisco Travel Association: San Francisco Travel Association Appoints Scott Beck as New President & CEO

The San Francisco Travel Association (SF Travel) Board of Directors announced the appointment of Scott Beck as its new President & CEO. Beck, a seasoned leader with over 30 years of experience in the hospitality and tourism industry, will assume his new role on Feb. 5, 2024....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including San Francisco Travel Association, are just a search away.