What Does San Diego Tourism Authority Do?

Total employees132
HeadquartersSan Diego
Founded1954

The San Diego Tourism Authority's (SDTA) mission is to drive visitor demand to economically benefit the San Diego region. As the primary sales and marketing engine for the region, the SDTA works to deliver innovative programs that promote San Diego as a preferred vacation and meeting destination. It serves as a vital link between the visitor industry, local government, and the community, aiming to enhance San Diego's reputation and attract diverse tourism segments.

Where Is San Diego Tourism Authority's Headquarters?

HQ Function

The headquarters serves as the primary administrative and operational center, housing departments for marketing, sales, research, communications, finance, human resources, and membership services. It's where strategies for promoting San Diego globally are developed and executed.

Notable Features:

Located in a modern high-rise building in San Diego's central business district, offering contemporary office facilities designed for collaboration and accessibility to city partners and stakeholders.

Work Culture:

The work culture at SDTA is dynamic, collaborative, and mission-driven, with a strong focus on innovation in tourism marketing and community engagement. Employees are typically passionate about San Diego and promoting its unique attributes.

HQ Significance:

The headquarters is the nerve center for San Diego's tourism promotion. Its location and function are critical for coordinating with local businesses, government agencies, and industry partners to drive the region's tourism economy.

Values Reflected in HQ: The headquarters' setup and operations aim to reflect professionalism, efficiency, innovation, and a spirit of collaboration, aligning with SDTA's commitment to serving its members and the San Diego community.

Location:

The San Diego Tourism Authority maintains a significant global presence by actively promoting San Diego in key international markets. This includes targeted marketing campaigns, partnerships with travel trade and media, and representation (often through specialized agencies) in countries such as Canada, Mexico, the United Kingdom, Germany, Australia, Japan, and China. Global functions include brand promotion, international travel trade engagement, public relations, and attracting international meetings, conventions, and leisure travelers.

Street Address:

750 B Street, Suite 1500

City:

San Diego

State/Province:

CA

Country:

USA

Where Else Does San Diego Tourism Authority Operate Around the World?

San Diego, CA, USA

Address: 1040 West Broadway at N. Harbor Drive (Pier 26 - Port Pavilion on the Cruise Ship Terminal), San Diego, CA 92101

Serves as a key point of contact for on-the-ground tourist support, particularly for visitors in the Bayfront area, cruise passengers, and those seeking immediate local guidance to enhance their San Diego experience.

Buying Intent Signals for San Diego Tourism Authority

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading San Diego Tourism Authority? Meet the Executive Team

As of April 2025, San Diego Tourism Authority' leadership includes:

Julie Coker - President & CEO
Daniel Kuperschmid - Chief Operating Officer
Michaelene Mantz - Chief Financial Officer
Theresa Holden - Chief Marketing Officer
Kavin Schieferdecker - Chief Sales Officer
Lorin Stewart - Chief People & Culture Officer

Who's Investing in San Diego Tourism Authority?

San Diego Tourism Authority has been backed by several prominent investors over the years, including:

San Diego Tourism Marketing District (Primary Funding Source via Hotel Assessments)
Member Organizations and Businesses (Partnerships and Dues)

What Leadership Changes Has San Diego Tourism Authority Seen Recently?

Hire1
Exits0

In the past 12 months, the San Diego Tourism Authority has strengthened its leadership with key Vice President appointments. The core C-suite executive team has remained stable, with no publicly announced departures during this period.

Departures

N/A, No publicly announced senior executive (C-suite or VP level) departures identified in the last 12 months.

New Appointments:

Riki Suzuki, Riki Suzuki appointed as Vice President of Marketing Communications to lead strategic communications and media relations efforts.

What Technology (Tech Stack) Is Used bySan Diego Tourism Authority?

Discover the tools San Diego Tourism Authority uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

San Diego Tourism Authority Email Formats and Examples

The San Diego Tourism Authority typically uses an email format of the first initial followed by the last name, at their domain sandiego.org. This is a common professional email structure.

[first_initial][last]@sandiego.org

Format

jcoker@sandiego.org

Example

85%

Success rate

What's the Latest News About San Diego Tourism Authority?

San Diego Tourism Authority PressMay 7, 2024

San Diego Tourism Authority Expands Sales Team with New Hires and Promotions

The San Diego Tourism Authority (SDTA) announced new additions and promotions within its sales team to further enhance efforts in attracting meetings and conventions. Jeffrie Fagan joined as national sales director, Benita Stoogenke was promoted to national sales director, and Michelle Coombs was promoted to sales manager....more

Times of San DiegoApril 24, 2024

San Diego Tourism Authority Forecasts Record $4.06 Billion in Visitor Spending During Summer

The San Diego Tourism Authority projects a record $4.06 billion in visitor spending for the summer season (June-August 2024), driven by strong leisure travel demand and increased hotel occupancy, signaling a significant economic boost for the region....more

San Diego Tourism Authority PressFebruary 20, 2024

San Diego Shines at PCMA Convening Leaders 2024, Showcasing Premier Meeting Destination Status

The San Diego Tourism Authority highlighted its successful participation in PCMA Convening Leaders 2024, where it showcased San Diego as a top-tier destination for meetings and conventions, engaging with key industry planners and partners....more

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