San Diego Tourism Authority
San Diego Tourism Authority's Overview
The San Diego Tourism Authority's (SDTA) mission is to drive visitor demand to economically benefit the San Diego region. As the primary sales and marketing engine for the region, the SDTA works to deliver innovative programs that promote San Diego as a preferred vacation and meeting destination. It serves as a vital link between the visitor industry, local government, and the community, aiming to enhance San Diego's reputation and attract diverse tourism segments.
Where is San Diego Tourism Authority's Headquarters?
HQ Function
The headquarters serves as the primary administrative and operational center, housing departments for marketing, sales, research, communications, finance, human resources, and membership services. It's where strategies for promoting San Diego globally are developed and executed.
Notable Features:
Located in a modern high-rise building in San Diego's central business district, offering contemporary office facilities designed for collaboration and accessibility to city partners and stakeholders.
Work Culture:
The work culture at SDTA is dynamic, collaborative, and mission-driven, with a strong focus on innovation in tourism marketing and community engagement. Employees are typically passionate about San Diego and promoting its unique attributes.
HQ Significance:
The headquarters is the nerve center for San Diego's tourism promotion. Its location and function are critical for coordinating with local businesses, government agencies, and industry partners to drive the region's tourism economy.
Values Reflected in HQ: The headquarters' setup and operations aim to reflect professionalism, efficiency, innovation, and a spirit of collaboration, aligning with SDTA's commitment to serving its members and the San Diego community.
Location:
The San Diego Tourism Authority maintains a significant global presence by actively promoting San Diego in key international markets. This includes targeted marketing campaigns, partnerships with travel trade and media, and representation (often through specialized agencies) in countries such as Canada, Mexico, the United Kingdom, Germany, Australia, Japan, and China. Global functions include brand promotion, international travel trade engagement, public relations, and attracting international meetings, conventions, and leisure travelers.
Street Address:
750 B Street, Suite 1500
City:
San Diego
State/Province:
CA
Country:
USA
San Diego Tourism Authority's Global Presence
San Diego, CA, USA
Address: 1040 West Broadway at N. Harbor Drive (Pier 26 - Port Pavilion on the Cruise Ship Terminal), San Diego, CA 92101
Serves as a key point of contact for on-the-ground tourist support, particularly for visitors in the Bayfront area, cruise passengers, and those seeking immediate local guidance to enhance their San Diego experience.
Buying Intent Signals for San Diego Tourism Authority
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Executive Team of San Diego Tourism Authority
As of April 2025, San Diego Tourism Authority' leadership includes:
Investors of San Diego Tourism Authority
San Diego Tourism Authority has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12 months, the San Diego Tourism Authority has strengthened its leadership with key Vice President appointments. The core C-suite executive team has remained stable, with no publicly announced departures during this period.
Departures
New Appointments:
Technology (Tech Stack) used by San Diego Tourism Authority
Discover the tools San Diego Tourism Authority uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
San Diego Tourism Authority Email Formats and Examples
The San Diego Tourism Authority typically uses an email format of the first initial followed by the last name, at their domain sandiego.org. This is a common professional email structure.
[first_initial][last]@sandiego.org
Format
jcoker@sandiego.org
Example
85%
Success rate
News and media
San Diego Tourism Authority Press • May 7, 2024
San Diego Tourism Authority Expands Sales Team with New Hires and Promotions
The San Diego Tourism Authority (SDTA) announced new additions and promotions within its sales team to further enhance efforts in attracting meetings and conventions. Jeffrie Fagan joined as national sales director, Benita Stoogenke was promoted to national sales director, and Michelle Coombs was promoted to sales manager....more
Times of San Diego • April 24, 2024
San Diego Tourism Authority Forecasts Record $4.06 Billion in Visitor Spending During Summer
The San Diego Tourism Authority projects a record $4.06 billion in visitor spending for the summer season (June-August 2024), driven by strong leisure travel demand and increased hotel occupancy, signaling a significant economic boost for the region....more
San Diego Tourism Authority Press • February 20, 2024
San Diego Shines at PCMA Convening Leaders 2024, Showcasing Premier Meeting Destination Status
The San Diego Tourism Authority highlighted its successful participation in PCMA Convening Leaders 2024, where it showcased San Diego as a top-tier destination for meetings and conventions, engaging with key industry planners and partners....more
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