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The Southern African Music Rights Organisation (SAMRO) is a leading collective management organization (CMO) established in 1961. SAMRO's primary role is to administer performing rights on behalf of its members, who are composers, lyricists (authors), and music publishers. They license music users (such as broadcasters, live music venues, retailers, and digital service providers), collect licence fees, and distribute royalties to the creators and publishers whose music is being used. SAMRO plays a crucial role in ensuring that music creators are fairly compensated for the use of their work, thereby fostering a sustainable and vibrant music industry in Southern Africa and beyond through reciprocal agreements with international societies.
The SAMRO headquarters serves as the central administrative and operational hub. Key functions include member services, licensing operations for music users, royalty collection and distribution, legal affairs, advocacy for music rights, and strategic management for the organisation's activities across Southern Africa.
SAMRO Place is a prominent multi-story office building. It houses dedicated facilities for member interactions, extensive administrative offices, and often hosts industry-related events or workshops. The SAMRO Foundation, championing music education and development, is also closely associated with this hub.
The work culture at SAMRO is driven by a strong commitment to serving and empowering music creators. It emphasizes professionalism, integrity in royalty management, collaboration, and a passion for the South African music industry. Employees often feel a sense of purpose contributing to the artists' livelihoods and the cultural economy.
SAMRO's headquarters is the nerve center for music rights administration in Southern Africa, representing thousands of composers, lyricists, and publishers. It acts as a vital bridge between music creators and music users, ensuring the value of music is recognized and compensated. Its presence in Johannesburg underscores the city's role as a major cultural and economic hub in Africa.
While SAMRO's primary operational territories are South Africa, Botswana, Lesotho, and Eswatini, it boasts a significant global presence through an extensive network of reciprocal agreements with collecting societies worldwide. These agreements ensure that SAMRO members are compensated when their music is performed internationally, and similarly, international creators receive royalties for music usage within SAMRO's territories. This global network is crucial for effective music rights management in an interconnected digital age.
SAMRO Place, 20 De Korte Street
Braamfontein, Johannesburg
Gauteng
South Africa
No additional office locations available.
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As of April 2025, SAMRO' leadership includes:
SAMRO has been backed by several prominent investors over the years, including:
SAMRO's leadership team has seen key appointments in the past year, including Annabell Lebethe as the new Chief Executive Officer and the confirmation of Wiseman Qinani as Chief Financial Officer, strengthening its strategic direction.
Discover the tools SAMRO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
SAMRO typically utilizes a standard email format for its employees, combining the employee's first and last name with the official domain 'samro.org.za'. This ensures consistent and professional communication.
firstname.lastname@samro.org.za
Format
jane.doe@samro.org.za
Example
85%
Success rate
SAMRO Website • February 20, 2024
The Southern African Music Rights Organisation (SAMRO) Board officially announced the appointment of Ms. Annabell Lebethe as Chief Executive Officer, effective February 2024. Ms. Lebethe had been serving as Acting CEO since November 2023....more
Music In Africa • April 17, 2024
The SAMRO Foundation, the corporate social investment arm of SAMRO, has announced the semi-finalists for its highly coveted 2024 Overseas Scholarships Competition, continuing its dedication to nurturing young musical talent in Southern Africa....more
SAMRO Website • March 15, 2023
SAMRO announced the appointment of Mr. Wiseman Qinani as the Acting Chief Financial Officer (CFO) effective from 1 March 2023. He has since been confirmed as the permanent CFO....more
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