What Does SAMRO Do?

Total employees250
HeadquartersBraamfontein, Johannesburg
Founded1961

The Southern African Music Rights Organisation (SAMRO) is a leading collective management organization (CMO) established in 1961. SAMRO's primary role is to administer performing rights on behalf of its members, who are composers, lyricists (authors), and music publishers. They license music users (such as broadcasters, live music venues, retailers, and digital service providers), collect licence fees, and distribute royalties to the creators and publishers whose music is being used. SAMRO plays a crucial role in ensuring that music creators are fairly compensated for the use of their work, thereby fostering a sustainable and vibrant music industry in Southern Africa and beyond through reciprocal agreements with international societies.

Where Is SAMRO's Headquarters?

HQ Function

The SAMRO headquarters serves as the central administrative and operational hub. Key functions include member services, licensing operations for music users, royalty collection and distribution, legal affairs, advocacy for music rights, and strategic management for the organisation's activities across Southern Africa.

Notable Features:

SAMRO Place is a prominent multi-story office building. It houses dedicated facilities for member interactions, extensive administrative offices, and often hosts industry-related events or workshops. The SAMRO Foundation, championing music education and development, is also closely associated with this hub.

Work Culture:

The work culture at SAMRO is driven by a strong commitment to serving and empowering music creators. It emphasizes professionalism, integrity in royalty management, collaboration, and a passion for the South African music industry. Employees often feel a sense of purpose contributing to the artists' livelihoods and the cultural economy.

HQ Significance:

SAMRO's headquarters is the nerve center for music rights administration in Southern Africa, representing thousands of composers, lyricists, and publishers. It acts as a vital bridge between music creators and music users, ensuring the value of music is recognized and compensated. Its presence in Johannesburg underscores the city's role as a major cultural and economic hub in Africa.

Values Reflected in HQ: The headquarters reflects SAMRO's core values of service excellence, transparency, accountability to its members, and its pivotal role in fostering a sustainable music ecosystem. The building is designed to be accessible and functional for both members and staff.

Location:

While SAMRO's primary operational territories are South Africa, Botswana, Lesotho, and Eswatini, it boasts a significant global presence through an extensive network of reciprocal agreements with collecting societies worldwide. These agreements ensure that SAMRO members are compensated when their music is performed internationally, and similarly, international creators receive royalties for music usage within SAMRO's territories. This global network is crucial for effective music rights management in an interconnected digital age.

Street Address:

SAMRO Place, 20 De Korte Street

City:

Braamfontein, Johannesburg

State/Province:

Gauteng

Country:

South Africa

Where Else Does SAMRO Operate Around the World?

No additional office locations available.

Buying Intent Signals for SAMRO

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SAMRO? Meet the Executive Team

As of April 2025, SAMRO' leadership includes:

Annabell Lebethe - Chief Executive Officer
Nicholas Motsatse - Chairperson of the Board
Wiseman Qinani - Chief Financial Officer
Leanne Thomas - Chief Stakeholder Officer
Adv. Nkateko Maluleke - Group Company Secretary & Head of Legal

Who's Investing in SAMRO?

SAMRO has been backed by several prominent investors over the years, including:

SAMRO is a non-profit, member-based Collective Management Organisation. It is primarily funded through the collection of music licensing fees on behalf of its members (composers, lyricists, and music publishers) and does not have traditional equity investors.

What Leadership Changes Has SAMRO Seen Recently?

Hire2
Exits0

SAMRO's leadership team has seen key appointments in the past year, including Annabell Lebethe as the new Chief Executive Officer and the confirmation of Wiseman Qinani as Chief Financial Officer, strengthening its strategic direction.

New Appointments:

Annabell Lebethe, Annabell Lebethe was officially appointed as Chief Executive Officer after serving as Acting CEO since November 2023.
Wiseman Qinani, Wiseman Qinani was confirmed as Chief Financial Officer, having previously served as Acting CFO since March 2023.

What Technology (Tech Stack) Is Used bySAMRO?

Discover the tools SAMRO uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SAMRO Email Formats and Examples

SAMRO typically utilizes a standard email format for its employees, combining the employee's first and last name with the official domain 'samro.org.za'. This ensures consistent and professional communication.

firstname.lastname@samro.org.za

Format

jane.doe@samro.org.za

Example

85%

Success rate

What's the Latest News About SAMRO?

SAMRO Website • February 20, 2024

SAMRO Board Appoints Annabell Lebethe as Chief Executive Officer

The Southern African Music Rights Organisation (SAMRO) Board officially announced the appointment of Ms. Annabell Lebethe as Chief Executive Officer, effective February 2024. Ms. Lebethe had been serving as Acting CEO since November 2023....more

Music In Africa • April 17, 2024

SAMRO Foundation announces 2024 scholarship semi-finalists

The SAMRO Foundation, the corporate social investment arm of SAMRO, has announced the semi-finalists for its highly coveted 2024 Overseas Scholarships Competition, continuing its dedication to nurturing young musical talent in Southern Africa....more

SAMRO Website • March 15, 2023

SAMRO Appoints Wiseman Qinani as Acting Chief Financial Officer

SAMRO announced the appointment of Mr. Wiseman Qinani as the Acting Chief Financial Officer (CFO) effective from 1 March 2023. He has since been confirmed as the permanent CFO....more

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