Sama
Sama's Overview
Sama is a global leader in providing high-quality training data for artificial intelligence (AI) and machine learning (ML) models. The company is renowned for its 'impact sourcing' model, primarily employing individuals from underserved communities in East Africa and other regions to perform complex data annotation, validation, and curation tasks. Sama specializes in data for computer vision, natural language processing (NLP), and generative AI, ensuring accuracy, quality, and ethical considerations are at the forefront of AI development. They partner with numerous Fortune 500 companies and leading AI research labs to help them deploy AI solutions responsibly and effectively, accelerating the development of safe and reliable AI systems.
Where is Sama's Headquarters?
HQ Function
The San Francisco headquarters serves as the central hub for corporate strategy, research and development, product innovation, global sales and marketing leadership, and overall operations management.
Notable Features:
Located in the historic Presidio of San Francisco, the headquarters offers a unique campus-like environment with views of the Golden Gate Bridge. The office likely features modern, collaborative workspaces designed to foster innovation and reflect tech industry standards.
Work Culture:
Sama's work culture is characterized by a strong mission-driven approach, focusing on ethical AI, social impact, and 'AI for good'. The culture promotes innovation, collaboration, diversity, continuous learning, and a commitment to empowering its global workforce.
HQ Significance:
The San Francisco headquarters connects Sama to the heart of the global tech and AI ecosystem, facilitating strategic partnerships, talent acquisition, and access to cutting-edge AI research, venture capital, and industry trends.
Values Reflected in HQ: The choice of location and office environment likely reflects Sama's values of innovation, sustainability (being in a national park), a people-centric approach, and a connection to a forward-thinking community.
Location:
Sama supports its global clientele through a strategically distributed model. Key functions include large-scale data annotation and service delivery from its operational centers in East Africa (Kenya and Uganda); research, development, and corporate strategy from North America (USA and Canada); and European client engagement and operations from the Netherlands. This global footprint allows Sama to provide continuous support, leverage diverse talent pools, and deliver high-quality AI training data solutions worldwide while steadfastly maintaining its commitment to ethical practices and profound social impact.
Street Address:
1 Letterman Drive, Building C, Suite C3-700
City:
San Francisco
State/Province:
California
Country:
USA
Sama's Global Presence
Nairobi, Kenya
Address: Trance Towers, 6th Floor, Tsavo Rd, Nairobi, Kenya
Serves as a key operational hub in East Africa, leveraging local talent to provide expert data services while creating significant social and economic impact through ethical job creation and skill development in the region.
Kampala, Uganda
Address: Soliz House, Plot 23 Lumumba Avenue, Kampala, Uganda
Expands Sama's operational footprint and impact sourcing mission in East Africa, providing skilled employment and career development opportunities in Uganda's growing technology landscape.
Montreal, Quebec, Canada
Address: Office in Montreal's technology and AI district.
Strengthens Sama's global R&D capabilities in AI and machine learning, and provides access to specialized AI expertise and innovation in the prominent North American AI hub.
The Hague, Netherlands
Address: Office in The Hague, supporting European operations.
Facilitates Sama's engagement with European clients and partners, supports business expansion in the European market, and addresses region-specific AI governance requirements.
Buying Intent Signals for Sama
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Executive Team of Sama
As of April 2025, Sama' leadership includes:
Investors of Sama
Sama has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Sama's core C-suite executive team has maintained stability over the past 12 months (June 2023 - June 2024), focusing on strategic growth and operational excellence. No major C-level appointments or departures have been publicly announced during this period that significantly altered the top leadership structure. Any team adjustments would likely be at VP level or below, or internal promotions not widely publicized as major C-suite shifts.
Technology (Tech Stack) used by Sama
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Sama Email Formats and Examples
Sama commonly utilizes standard professional email formats. The most prevalent pattern appears to be a combination of the employee's first and last name, or first initial and last name, followed by the company domain.
[first].[last]@sama.com
Format
jane.doe@sama.com
Example
85%
Success rate
News and media
Business Wire • May 8, 2024
Sama Unveils Platform 2.0 to Power the Next Generation of AI with Industry-First Foundation Model Data Services
Sama announced the launch of Sama Platform 2.0, a significant upgrade to its AI training data platform, designed to support the development of foundation models and generative AI. The new platform introduces advanced services for human-in-the-loop reinforcement learning (RLHF), complex data generation, and comprehensive model evaluation, aiming to enhance AI accuracy, safety, and responsible development....more
PR Newswire • February 14, 2024
Sama Achieves GenAICertified™ Status for its Commitment to Responsible AI Development
Sama announced it has achieved GenAICertified™ status from the Responsible AI Institute (RAI Institute). This certification underscores Sama's dedication to ethical AI development and responsible practices in the rapidly evolving generative AI landscape, reinforcing its position as a leader in trustworthy AI solutions....more
Business Wire • October 24, 2023
Sama Recognized as a Leader in IDC MarketScape: Worldwide Data Labeling Software and Services 2023 Vendor Assessment
Sama was named a Leader in the IDC MarketScape for Worldwide Data Labeling Software and Services 2023 Vendor Assessment. The report highlighted Sama's robust platform capabilities, consistent delivery of high-quality data annotation, and its distinctive ethical employment practices and impact sourcing model....more
Sama Blog / PR Newswire • September 19, 2023
Sama and TASCLab Partner to Advance Safe and Trustworthy AI through Red Teaming
Sama announced a partnership with TASCLab (Trustworthy AI Systems and Content Lab) to enhance AI safety and trustworthiness through advanced red teaming services. This collaboration aims to identify and mitigate potential risks and biases in AI models, particularly for generative AI....more
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