What Does Salling Group Do?

Total employees61000
HeadquartersBrabrand
Founded1906

Salling Group is Denmark's largest retailer, serving millions of customers weekly through its well-known supermarket chains Netto, Føtex, and Bilka, department stores Salling, and other retail formats like BR toys. The group also has a significant presence with Netto stores in Germany and Poland. Their mission focuses on making everyday life better and easier for their customers by offering quality products at competitive prices, alongside a growing commitment to sustainability and community engagement. Salling Group is wholly owned by the Salling Foundations (Salling Fondene), which reinvests profits back into the company and supports charitable causes.

Where Is Salling Group's Headquarters?

HQ Function

The headquarters serves as the central hub for strategic decision-making, administrative functions, supply chain management, marketing, IT, and overall operational oversight for all Salling Group's retail chains and activities.

Notable Features:

A modern, expansive office complex designed to facilitate collaboration and efficiency, likely incorporating sustainable building practices. It's strategically located for logistics and accessibility.

Work Culture:

The work culture at Salling Group HQ is generally described as dynamic and results-oriented, typical of the fast-paced retail sector. There's an emphasis on teamwork, Danish principles of work-life balance, and a strong focus on customer needs and commercial success. Innovation and continuous improvement are also key aspects.

HQ Significance:

As the nerve center of Denmark's largest retail enterprise, the Brabrand headquarters plays a crucial role in the Danish economy, employment, and the daily lives of millions of consumers. Decisions made here impact a vast network of stores, employees, and suppliers.

Values Reflected in HQ: The headquarters likely reflects values such as efficiency, collaboration, innovation, and a commitment to a modern work environment. Its scale also speaks to the group's market leadership and ambition.

Location:

Salling Group operates primarily in three European countries: Denmark (its home market with brands like Føtex, Bilka, Netto, Salling department stores, BR), Germany (with Netto), and Poland (with Netto). Globally supported functions, centralized primarily from Denmark but with regional adaptations, include strategic sourcing, supply chain management, IT infrastructure, brand development, financial control, and human resources strategy. Each country organization manages local operations, marketing, and customer relations tailored to its specific market.

Street Address:

Rosbjergvej 33

City:

Brabrand

State/Province:

Midtjylland (Central Denmark Region)

Country:

Denmark

Where Else Does Salling Group Operate Around the World?

Stavenhagen, Germany

Address: Industriepark 20, 17153 Stavenhagen, Germany

Overseeing and expanding Netto's significant market presence in the German discount retail sector, tailoring offerings to German consumer preferences.

Motaniec (near Szczecin), Poland

Address: Motaniec 30, 73-108 Kobylanka, Poland

Driving the growth and operational excellence of the Netto brand within the competitive Polish retail market.

Køge, Denmark

Address: транспорти, Logistikvej 2, 4600 Køge, Denmark

Ensuring timely and cost-effective distribution of goods to Salling Group's stores in Eastern Denmark, supporting overall retail operations.

Buying Intent Signals for Salling Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Salling Group? Meet the Executive Team

As of April 2025, Salling Group' leadership includes:

Anders Hagh - Group CEO
Lotte Lykkegaard - Group CFO (Executive Vice President, Finance, Business Services & Development)
Louise Gade - Executive Vice President, HR
Nicolai Gradman - Executive Vice President, Netto International (Germany & Poland)
Henrik Vinther Olesen - Executive Vice President, CSR & Communication
Anja Madsen - Executive Vice President, Føtex
Mark H. Nielsen - Executive Vice President, Bilka
Braw Bakir - Executive Vice President, Netto Denmark

Who's Investing in Salling Group?

Salling Group has been backed by several prominent investors over the years, including:

The Salling Foundations (Salling Fondene) - Købmand Herman Sallings Fond
The Salling Foundations (Salling Fondene) - Købmand Ferdinand Sallings Mindefond

What Leadership Changes Has Salling Group Seen Recently?

Hire1
Exits1

The most significant executive change in the last 12 months at Salling Group was the transition of the Group CEO position. Other roles may have seen internal promotions or standard rotations.

Departures

Per Bank, Per Bank concluded his tenure as Group CEO, having led Salling Group for several successful years.

New Appointments:

Anders Hagh, Anders Hagh was appointed Group CEO, transitioning from his prior role as Group CFO within Salling Group.

What Technology (Tech Stack) Is Used bySalling Group?

Discover the tools Salling Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Salling Group Email Formats and Examples

Salling Group commonly uses the [first].[last]@sallinggroup.com email format. Variations might exist, but this is the most frequently observed pattern for corporate communications.

[first].[last]@sallinggroup.com

Format

anders.hagh@sallinggroup.com

Example

90%

Success rate

What's the Latest News About Salling Group?

Salling Group PressApril 10, 2024

Salling Group delivers historically strong results and invests massively in the future

Salling Group announced record turnover of DKK 70.3 billion and an operating profit (EBIT) of DKK 3.0 billion for 2023. The company highlighted strong customer focus and significant investments in price, quality, and sustainability initiatives as key drivers for this performance....more

Salling Group PressOctober 26, 2023

Per Bank resigns as CEO of Salling Group – Anders Hagh is new Group CEO

Salling Group announced that Per Bank would resign as CEO to pursue a new opportunity. Anders Hagh, then CFO, was named as the successor, with the changeover planned for early 2024....more

Salling Group PressAugust 22, 2023

Salling Group is ready to expand Basalt chain with more stores

Following a successful trial period, Salling Group announced plans to expand its discount concept store, Basalt, by opening more locations. The Basalt chain focuses on a limited range of basic goods at fixed low prices....more

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