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Salling Group is Denmark's largest retailer, serving millions of customers weekly through its well-known supermarket chains Netto, Føtex, and Bilka, department stores Salling, and other retail formats like BR toys. The group also has a significant presence with Netto stores in Germany and Poland. Their mission focuses on making everyday life better and easier for their customers by offering quality products at competitive prices, alongside a growing commitment to sustainability and community engagement. Salling Group is wholly owned by the Salling Foundations (Salling Fondene), which reinvests profits back into the company and supports charitable causes.
The headquarters serves as the central hub for strategic decision-making, administrative functions, supply chain management, marketing, IT, and overall operational oversight for all Salling Group's retail chains and activities.
A modern, expansive office complex designed to facilitate collaboration and efficiency, likely incorporating sustainable building practices. It's strategically located for logistics and accessibility.
The work culture at Salling Group HQ is generally described as dynamic and results-oriented, typical of the fast-paced retail sector. There's an emphasis on teamwork, Danish principles of work-life balance, and a strong focus on customer needs and commercial success. Innovation and continuous improvement are also key aspects.
As the nerve center of Denmark's largest retail enterprise, the Brabrand headquarters plays a crucial role in the Danish economy, employment, and the daily lives of millions of consumers. Decisions made here impact a vast network of stores, employees, and suppliers.
Salling Group operates primarily in three European countries: Denmark (its home market with brands like Føtex, Bilka, Netto, Salling department stores, BR), Germany (with Netto), and Poland (with Netto). Globally supported functions, centralized primarily from Denmark but with regional adaptations, include strategic sourcing, supply chain management, IT infrastructure, brand development, financial control, and human resources strategy. Each country organization manages local operations, marketing, and customer relations tailored to its specific market.
Rosbjergvej 33
Brabrand
Midtjylland (Central Denmark Region)
Denmark
Address: Industriepark 20, 17153 Stavenhagen, Germany
Overseeing and expanding Netto's significant market presence in the German discount retail sector, tailoring offerings to German consumer preferences.
Address: Motaniec 30, 73-108 Kobylanka, Poland
Driving the growth and operational excellence of the Netto brand within the competitive Polish retail market.
Address: транспорти, Logistikvej 2, 4600 Køge, Denmark
Ensuring timely and cost-effective distribution of goods to Salling Group's stores in Eastern Denmark, supporting overall retail operations.
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As of April 2025, Salling Group' leadership includes:
Salling Group has been backed by several prominent investors over the years, including:
The most significant executive change in the last 12 months at Salling Group was the transition of the Group CEO position. Other roles may have seen internal promotions or standard rotations.
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Salling Group commonly uses the [first].[last]@sallinggroup.com email format. Variations might exist, but this is the most frequently observed pattern for corporate communications.
[first].[last]@sallinggroup.com
Format
anders.hagh@sallinggroup.com
Example
90%
Success rate
Salling Group Press • April 10, 2024
Salling Group announced record turnover of DKK 70.3 billion and an operating profit (EBIT) of DKK 3.0 billion for 2023. The company highlighted strong customer focus and significant investments in price, quality, and sustainability initiatives as key drivers for this performance....more
Salling Group Press • October 26, 2023
Salling Group announced that Per Bank would resign as CEO to pursue a new opportunity. Anders Hagh, then CFO, was named as the successor, with the changeover planned for early 2024....more
Salling Group Press • August 22, 2023
Following a successful trial period, Salling Group announced plans to expand its discount concept store, Basalt, by opening more locations. The Basalt chain focuses on a limited range of basic goods at fixed low prices....more
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