What Does Salford City FC Do?

Total employees100
HeadquartersSalford
Founded1940

Salford City Football Club is a professional English football club based in Salford, Greater Manchester. Founded in 1940 as Salford Central, the club has experienced a remarkable ascent through the football leagues, particularly since its high-profile acquisition in 2014 by former Manchester United players known as the 'Class of '92' (Nicky Butt, Ryan Giggs, Paul Scholes, Gary Neville, Phil Neville, and David Beckham) and Singaporean businessman Peter Lim. Salford City FC currently competes in EFL League Two, the fourth tier of the English football league system. The club plays its home matches at the Peninsula Stadium, which has undergone significant development to match the club's ambitions. Salford City is known for its aspirational journey, strong community ties, and the unique backing of some of football's most recognizable names.

Where Is Salford City FC's Headquarters?

HQ Function

Serves as the club's primary operational hub, encompassing the home matchday venue (Peninsula Stadium), first-team facilities, administrative offices, ticket sales, and retail operations.

Notable Features:

The redeveloped Peninsula Stadium with a capacity of over 5,000, modern hospitality suites, and dedicated fan zones. It is the focal point for the club's community and matchday activities.

Work Culture:

An ambitious and dynamic environment driven by a blend of professional football operations and a strong community-centric approach. Fosters development and high performance, influenced by the winning mentality of its co-owners.

HQ Significance:

The Peninsula Stadium is the heart of Salford City FC, symbolizing its growth, ambition, and connection to the local Salford community. It's where fans gather and the club's identity is most visibly expressed.

Values Reflected in HQ: Ambition (modern facilities), Community (local hub), Progress (continuous development), Professionalism.

Location:

Salford City FC's primary operations and competitive focus are within the United Kingdom, specifically the English Football League. However, due to its high-profile ownership (the 'Class of '92' and Peter Lim), the club garners significant international media attention and has a growing global fanbase. This global interest may support international scouting efforts, potential pre-season tours, and international commercial partnerships. The club's story and ownership also feature in documentaries and media distributed worldwide.

Street Address:

Moor Lane

City:

Salford

State/Province:

Greater Manchester

Country:

United Kingdom

Where Else Does Salford City FC Operate Around the World?

Partington, Manchester, United Kingdom

Address: Partington Sports Village, Chapel Lane, Partington, Manchester, M31 4ES

Provides dedicated, high-quality training facilities separate from the matchday stadium to optimize player preparation, development, and sports science activities within the Greater Manchester region.

Buying Intent Signals for Salford City FC

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Salford City FC? Meet the Executive Team

As of April 2025, Salford City FC' leadership includes:

Nicky Butt - Chief Executive Officer & Director
Karen Baird - Chairwoman & Director
Gary Neville - Director
Ryan Giggs - Director
Paul Scholes - Director
Peter Lim - Director
Karl Robinson - Head Coach

Who's Investing in Salford City FC?

Salford City FC has been backed by several prominent investors over the years, including:

Peter Lim (Majority Shareholder)
Nicky Butt (Project 92 Limited)
Gary Neville (Project 92 Limited)
Phil Neville (Project 92 Limited)
Paul Scholes (Project 92 Limited)
Ryan Giggs (Project 92 Limited)
David Beckham (Project 92 Limited)

What Leadership Changes Has Salford City FC Seen Recently?

Hire1
Exits1

The most significant leadership changes at Salford City FC in the last 12 months have been in the Head Coach position, a critical role for team performance and strategy. Karl Robinson was appointed in early 2024 following the departure of Neil Wood.

Departures

Neil Wood, Neil Wood departed from his role as Head Coach by mutual consent after a period of challenging results.

New Appointments:

Karl Robinson, Karl Robinson was appointed as the new Head Coach, tasked with leading the team forward.

What Technology (Tech Stack) Is Used bySalford City FC?

Discover the tools Salford City FC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Salford City FC Email Formats and Examples

Salford City FC typically uses specific departmental email addresses for public communications, such as 'tickets@salfordcityfc.co.uk' for ticketing inquiries or 'info@salfordcityfc.co.uk' for general information. While specific individual staff email patterns are not publicly advertised for unsolicited contact, a common corporate structure for organizations is often [first_initial][last]@[companydomain.com] or [firstname].[lastname]@[companydomain.com]. For official contact, it's always best to use the published email addresses on the club's official website.

[first_initial][last]@salfordcityfc.co.uk

Format

j.doe@salfordcityfc.co.uk (example of a potential internal format, not for public use)

Example

60%

Success rate

What's the Latest News About Salford City FC?

Salford City FC Official Website • May 22, 2024

Salford City FC Pre-Season Schedule Confirmed

Salford City has announced its pre-season friendly schedule ahead of the 2024-25 season, including fixtures against various opponents to prepare the squad for the upcoming campaign....more

Sky Sports • January 5, 2024

Salford City appoint Karl Robinson as new head coach

Salford City have appointed Karl Robinson as their new head coach on a deal until the end of the 2025/26 season. Robinson replaced Neil Wood, who was sacked in late December 2023....more

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