Salewa
Salewa's Overview
Salewa is an internationally renowned brand specializing in high-quality mountaineering equipment, technical alpine apparel, and footwear. Founded in Munich in 1935, Salewa has a rich history of innovation and a deep commitment to mountain sports. Since 1990, Salewa has been part of the Oberalp Group, headquartered in Bolzano, Italy. The brand is dedicated to providing reliable, functional, and durable products for alpinists, climbers, trekkers, and speed hikers, emphasizing sustainability and a passion for the mountains. Their product range includes everything from technical jackets and pants to backpacks, climbing hardware, and specialized footwear.
Where is Salewa's Headquarters?
HQ Function
The Bolzano headquarters houses the Oberalp Group's global operations, including brand management for Salewa, product design and development, R&D, international sales, marketing, and administrative functions.
Notable Features:
The Oberalp Group headquarters is an architectural marvel designed for sustainability, featuring ClimateHouse A energy certification. It includes one of Italy's largest climbing gyms (Salewa Cube), extensive green spaces, and offices designed to foster collaboration and reflect the company's mountain spirit.
Work Culture:
The work culture at the Oberalp Group, and by extension Salewa, is characterized by a strong passion for mountain sports, innovation, sustainability, and an international outlook. Employees often share a love for the outdoors, and the company promotes an active lifestyle with facilities like the on-site climbing gym.
HQ Significance:
The headquarters signifies Salewa's (and Oberalp's) commitment to the Alpine region, sustainable business practices, and cutting-edge design. It acts as a beacon for the mountain sports industry and a meeting point for the global mountain community.
Values Reflected in HQ: Sustainability, innovation, passion for mountains, community engagement, quality, and functional design.
Location:
Salewa, through the Oberalp Group, has a significant global presence. Its products are distributed in over 30 countries across Europe, Asia, North America, and South America. This is supported by a network of subsidiaries (like Oberalp North America and Oberalp Deutschland), independent distributors, and a strong retail partner network, ensuring global brand visibility, sales, and customer support.
Street Address:
Via Waltraud Gebert Deeg, 4
City:
Bolzano
State/Province:
BZ (South Tyrol)
Country:
Italy
Salewa's Global Presence
Boulder, Colorado, USA
Address: 1711 15th St, Boulder, CO 80302, USA
To drive growth and brand presence for Salewa and other Oberalp brands in the significant North American outdoor market, tailoring global strategies to regional consumer preferences and retail channels.
Aschheim, Bavaria, Germany
Address: Saturnstraße 65, 85609 Aschheim, Germany
To manage and expand Salewa's business operations in Germany, fostering strong relationships with retail partners and engaging with the local outdoor community.
Buying Intent Signals for Salewa
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Executive Team of Salewa
As of April 2025, Salewa' leadership includes:
Investors of Salewa
Salewa has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The Oberalp Group maintains a stable leadership team. No major high-profile executive hires or departures impacting Salewa's core brand direction have been widely publicized in the last 12 months. Minor shuffles or internal promotions may occur but typically aren't announced broadly.
Technology (Tech Stack) used by Salewa
Discover the tools Salewa uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Salewa Email Formats and Examples
Salewa is part of the Oberalp Group. Email communications typically use the @oberalp.com domain. Common formats include first name initial followed by last name, or first name dot last name.
first.last@oberalp.com or flast@oberalp.com
Format
jane.doe@oberalp.com or jdoe@oberalp.com
Example
80%
Success rate
News and media
Oberalp Group Press • May 17, 2024
Salewa news title: Oberalp Convention 2024: New Directions and Strong Signals for the Mountain Sports Industry
The Oberalp Group hosted its annual convention, outlining strategic directions for its brands, including Salewa. Key themes included adapting to changing consumer behavior, strengthening dealer relationships, and advancing sustainability initiatives. New product innovations for Salewa were also previewed for the upcoming seasons....more
ISPO.com • February 1, 2024
Salewa news title: Salewa Ortles Ascent Mid Gore-Tex Mountain Boot Wins ISPO Award 2024
Salewa's Ortles Ascent Mid Gore-Tex mountain boot was recognized with an ISPO Award in 2024, highlighting its innovative design, durability, and performance for alpine mountaineering. This award underscores Salewa's continued commitment to product excellence....more
Oberalp Group Sustainability Report • June 20, 2023
Salewa news title: Oberalp Group Publishes 'Contribute' Sustainability Report 2022
The Oberalp Group, including Salewa, released its 2022 sustainability report, detailing progress in areas such as CO2 reduction, use of recycled materials, fair working conditions through Fair Wear Foundation affiliation, and chemical management. Salewa continues to focus on long-lasting products and repair services to minimize environmental impact....more
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