What Does SAIL Do?

Total employees1048
HeadquartersLaval
FoundedN/A

Sail Plein Air Outdoors (often referred to as SAIL) is a prominent Canadian retail company specializing in outdoor equipment, apparel, and accessories. They offer a wide range of products for activities such as camping, hunting, fishing, hiking, kayaking, and general outdoor lifestyles. SAIL is known for its large-format stores, extensive product selection from well-known brands, and knowledgeable staff, catering to both seasoned outdoor enthusiasts and beginners.

Where Is SAIL's Headquarters?

HQ Function

The headquarters serves as the central hub for corporate management, strategic planning, merchandising, marketing, supply chain management, IT, finance, and human resources for Sail Plein Air Outdoors.

Notable Features:

The facility likely combines modern office spaces with warehousing and distribution capabilities to support its retail network and online sales. Specific architectural highlights are not widely publicized.

Work Culture:

SAIL's headquarters likely fosters a work culture that reflects its brand: passionate about the outdoors, customer-focused, collaborative, and dynamic, driven by the goal of equipping Canadians for outdoor adventures.

HQ Significance:

The Laval headquarters is crucial for orchestrating SAIL's operations in Quebec and Ontario, driving its retail strategy, and ensuring a consistent brand experience for customers.

Values Reflected in HQ: The headquarters' operations likely reflect values such as passion for the outdoors, commitment to quality, customer satisfaction, and operational efficiency.

Location:

Sail Plein Air Outdoors primarily operates within Canada, with a strong retail and e-commerce presence in the provinces of Quebec and Ontario. While its customer base is mainly Canadian, its global functions include international sourcing and procurement of outdoor gear and apparel from various global brands and manufacturers.

Street Address:

2900 Boulevard le Corbusier

City:

Laval

State/Province:

Quebec

Country:

Canada

Where Else Does SAIL Operate Around the World?

No additional office locations available.

Buying Intent Signals for SAIL

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SAIL? Meet the Executive Team

As of April 2025, SAIL' leadership includes:

Jean-Sébastien Lavoie - President and Chief Executive Officer
Amélie Rochette - Vice President, Human Resources
Martin Croteau - Vice-president, Merchandising and Marketing
Nicolas Gaudreau - Vice-President, Store Operations

Who's Investing in SAIL?

SAIL has been backed by several prominent investors over the years, including:

Entreprise Robert Legault Inc.
Champlain Financial Corporation
Desjardins Capital
Investissement Québec

What Leadership Changes Has SAIL Seen Recently?

Hire1
Exits1

Sail Plein Air Outdoors underwent a significant leadership change in the past year with the appointment of Jean-Sébastien Lavoie as President and CEO, succeeding Norman Décarie who retired. This marks a new chapter for the company's strategic direction.

Departures

Norman Décarie, Norman Décarie retired as President and CEO of Sail Plein Air Outdoors after many years of service.

New Appointments:

Jean-Sébastien Lavoie, Jean-Sébastien Lavoie was appointed as the new President and CEO, bringing extensive retail experience to lead Sail Plein Air Outdoors.

What Technology (Tech Stack) Is Used bySAIL?

Discover the tools SAIL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SAIL Email Formats and Examples

While Sail Plein Air Outdoors's exact internal email format patterns are not publicly confirmed, companies in the retail sector often use standardized formats. A common pattern could be the first initial followed by the last name.

[firstinitial][lastname]@sail.ca

Format

jslavoie@sail.ca

Example

70%

Success rate

What's the Latest News About SAIL?

Newswire.ca (Cision) • September 7, 2023

Sail Plein Air Outdoors News: Jean-Sébastien Lavoie appointed President and Chief Executive Officer of SAIL Plein air

SAIL Plein air announced the appointment of Jean-Sébastien Lavoie as its President and Chief Executive Officer. Mr. Lavoie took office on September 7, 2023, succeeding Norman Décarie, who retired....more

La Presse • May 16, 2023

Sail Plein Air Outdoors News: SAIL aims to double its sales in five years

Sail Plein Air Outdoors has ambitious growth plans, aiming to double its sales within the next five years. This strategy involves enhancing its omnichannel experience, potentially expanding its store network, and strengthening its product offerings....more

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