HQ Function

Served as the main center for product development, software engineering, core sales operations, marketing initiatives, and administrative functions for its SaaS platform.

Notable Features:

Likely situated within a modern business center or tech park, common for technology companies in Moscow, offering collaborative workspaces, modern infrastructure, and amenities conducive to innovation.

Work Culture:

As a growing tech company in the marketing automation sector, SailPlay likely fostered an innovative, agile, and fast-paced work environment. The culture probably emphasized collaboration, customer-centric solutions, and continuous technological improvement.

HQ Significance:

The Moscow hub was critical for the ideation, development, and refinement of SailPlay's core platform. It also served as the launchpad for its initial market penetration in Russia and the CIS region before expanding its focus internationally.

Values Reflected in HQ: The operational headquarters would have aimed to reflect SailPlay's core values of innovation, technological excellence, customer success, and agility in responding to market needs for sophisticated loyalty solutions.

Location:

Prior to its acquisition, SailPlay primarily operated from its Russian headquarters with a developing presence in Europe. Its SaaS platform, however, was designed to support businesses globally, particularly those in retail, e-commerce, and consumer goods sectors seeking advanced loyalty and marketing automation solutions. Functions supported for its international client base included platform delivery, remote customer support, and digital sales and marketing efforts.

Street Address:

Derbenevskaya Naberezhnaya, 7, bldg. 22

City:

Moscow

State/Province:

N/A

Country:

Russia