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Sailor Jerry Spiced Rum is a Caribbean rum blended with 100% natural spices and flavors, renowned for its bold character and smooth finish. The brand was created to honor Norman 'Sailor Jerry' Collins, the legendary American tattoo artist, and embodies his independent spirit, craftsmanship, and iconic old-school tattoo art. Owned by William Grant & Sons, Sailor Jerry is celebrated for its connection to tattoo culture, music, and creative communities, maintaining a distinct and rebellious brand identity.
Manages US brand strategy, marketing, sales, and distribution for Sailor Jerry and other William Grant & Sons portfolio brands.
Modern office facilities located in Manhattan, providing access to a dynamic business environment and a rich pool of creative and marketing talent.
Likely reflects William Grant & Sons' broader culture of 'Be A Giver, Be a Pioneer, Think Long Term, and Be Yourself,' fostering collaboration, innovation in brand building, and a respect for heritage, tailored to managing a bold brand like Sailor Jerry.
New York City is a pivotal global center for marketing, media, and beverage trends, making this location strategically important for managing and growing the Sailor Jerry brand in the influential US market.
Sailor Jerry Spiced Rum, under the stewardship of William Grant & Sons, has a significant global footprint, available in numerous countries across North America, Europe, Asia-Pacific, Latin America, and other key international markets. This worldwide distribution is facilitated by William Grant & Sons' extensive global network, which supports marketing, sales, brand activation, and logistical operations to ensure Sailor Jerry reaches its diverse consumer base around the world.
132 West 31st Street
New York
NY
USA
Address: The Glenfiddich Distillery, Dufftown, Banffshire, AB55 4DH, Scotland
Serves as the primary center for global operations, finance, and the production of its renowned Scotch whiskies, underpinning the company's worldwide activities.
Address: William Grant & Sons UK Ltd, Form 1, 17 Bartley Wood Business Park, Hook, Hampshire, RG27 9XA, UK
Drives brand growth, consumer engagement, and commercial operations across the United Kingdom and Ireland.
Address: William Grant & Sons Singapore Pte Ltd, 83 Clemenceau Avenue, #15-01 UE Square, Singapore 239920
Focuses on expanding William Grant & Sons' brand presence and market share in the strategically important and rapidly growing APAC region.
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As of April 2025, Sailor Jerry' leadership includes:
Sailor Jerry has been backed by several prominent investors over the years, including:
William Grant & Sons experienced a significant leadership transition with the appointment of a new CEO in early 2024, alongside other key executive movements, positioning the company for its next phase of global growth and strategic development.
Discover the tools Sailor Jerry uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Common email formats for William Grant & Sons, the parent company of Sailor Jerry, typically utilize a combination of the employee's first and last name. The most frequently observed pattern is [first].[last]@wgrant.com.
[first].[last]@wgrant.com
Format
jane.doe@wgrant.com
Example
90%
Success rate
The Spirits Business • February 27, 2024
Sailor Jerry Spiced Rum announced a collaboration with Kasko Sauce Co. to launch Sailor Jerry Ironsides BBQ Sauce. This new product, infused with Sailor Jerry Spiced Rum, is available for purchase in the US market, expanding the brand's offerings beyond spirits....more
William Grant & Sons • July 6, 2023
William Grant & Sons announced the appointment of Søren Hagh as its new Chief Executive Officer. Hagh was set to join the business at the beginning of 2024, succeeding Simon Hunt....more
PR Newswire • October 26, 2023
Sailor Jerry Spiced Rum expanded its portfolio with the launch of Sailor Jerry Savage Apple, a new apple-flavored spiced rum, aiming to attract new consumers and offer a different flavor profile within the brand....more
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