What Does Sailor Jerry Do?

Total employees2600
HeadquartersNew York
Founded1999

Sailor Jerry Spiced Rum is a Caribbean rum blended with 100% natural spices and flavors, renowned for its bold character and smooth finish. The brand was created to honor Norman 'Sailor Jerry' Collins, the legendary American tattoo artist, and embodies his independent spirit, craftsmanship, and iconic old-school tattoo art. Owned by William Grant & Sons, Sailor Jerry is celebrated for its connection to tattoo culture, music, and creative communities, maintaining a distinct and rebellious brand identity.

Where Is Sailor Jerry's Headquarters?

HQ Function

Manages US brand strategy, marketing, sales, and distribution for Sailor Jerry and other William Grant & Sons portfolio brands.

Notable Features:

Modern office facilities located in Manhattan, providing access to a dynamic business environment and a rich pool of creative and marketing talent.

Work Culture:

Likely reflects William Grant & Sons' broader culture of 'Be A Giver, Be a Pioneer, Think Long Term, and Be Yourself,' fostering collaboration, innovation in brand building, and a respect for heritage, tailored to managing a bold brand like Sailor Jerry.

HQ Significance:

New York City is a pivotal global center for marketing, media, and beverage trends, making this location strategically important for managing and growing the Sailor Jerry brand in the influential US market.

Values Reflected in HQ: The office operations reflect William Grant & Sons' core values like ambition and innovation, while the Sailor Jerry brand team champions the authenticity, craftsmanship, and independent spirit inspired by Norman Collins.

Location:

Sailor Jerry Spiced Rum, under the stewardship of William Grant & Sons, has a significant global footprint, available in numerous countries across North America, Europe, Asia-Pacific, Latin America, and other key international markets. This worldwide distribution is facilitated by William Grant & Sons' extensive global network, which supports marketing, sales, brand activation, and logistical operations to ensure Sailor Jerry reaches its diverse consumer base around the world.

Street Address:

132 West 31st Street

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Sailor Jerry Operate Around the World?

Dufftown, Scotland, UK

Address: The Glenfiddich Distillery, Dufftown, Banffshire, AB55 4DH, Scotland

Serves as the primary center for global operations, finance, and the production of its renowned Scotch whiskies, underpinning the company's worldwide activities.

London (Hook, Hampshire), UK

Address: William Grant & Sons UK Ltd, Form 1, 17 Bartley Wood Business Park, Hook, Hampshire, RG27 9XA, UK

Drives brand growth, consumer engagement, and commercial operations across the United Kingdom and Ireland.

Singapore

Address: William Grant & Sons Singapore Pte Ltd, 83 Clemenceau Avenue, #15-01 UE Square, Singapore 239920

Focuses on expanding William Grant & Sons' brand presence and market share in the strategically important and rapidly growing APAC region.

Buying Intent Signals for Sailor Jerry

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sailor Jerry? Meet the Executive Team

As of April 2025, Sailor Jerry' leadership includes:

Søren Hagh - Chief Executive Officer
Helen Potter - Chief Financial Officer
Glenn Gordon - Chairman
Doug Bagley - Chief Commercial Officer

Who's Investing in Sailor Jerry?

Sailor Jerry has been backed by several prominent investors over the years, including:

William Grant & Sons, the parent company of Sailor Jerry, is a private company, family-owned by the descendants of founder William Grant (the Grant Gordon family).

What Leadership Changes Has Sailor Jerry Seen Recently?

Hire1
Exits1

William Grant & Sons experienced a significant leadership transition with the appointment of a new CEO in early 2024, alongside other key executive movements, positioning the company for its next phase of global growth and strategic development.

Departures

Simon Hunt, Simon Hunt departed from his role as CEO of William Grant & Sons after a successful tenure.

New Appointments:

Søren Hagh, Søren Hagh was appointed as the new Chief Executive Officer of William Grant & Sons, effective from the start of 2024.

What Technology (Tech Stack) Is Used bySailor Jerry?

Discover the tools Sailor Jerry uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sailor Jerry Email Formats and Examples

Common email formats for William Grant & Sons, the parent company of Sailor Jerry, typically utilize a combination of the employee's first and last name. The most frequently observed pattern is [first].[last]@wgrant.com.

[first].[last]@wgrant.com

Format

jane.doe@wgrant.com

Example

90%

Success rate

What's the Latest News About Sailor Jerry?

The Spirits Business • February 27, 2024

Sailor Jerry Unveils Ironsides BBQ Sauce

Sailor Jerry Spiced Rum announced a collaboration with Kasko Sauce Co. to launch Sailor Jerry Ironsides BBQ Sauce. This new product, infused with Sailor Jerry Spiced Rum, is available for purchase in the US market, expanding the brand's offerings beyond spirits....more

William Grant & Sons • July 6, 2023

William Grant & Sons Appoints Søren Hagh as Chief Executive Officer

William Grant & Sons announced the appointment of Søren Hagh as its new Chief Executive Officer. Hagh was set to join the business at the beginning of 2024, succeeding Simon Hunt....more

PR Newswire • October 26, 2023

Sailor Jerry Spiced Rum Introduces New Sailor Jerry Savage Apple

Sailor Jerry Spiced Rum expanded its portfolio with the launch of Sailor Jerry Savage Apple, a new apple-flavored spiced rum, aiming to attract new consumers and offer a different flavor profile within the brand....more

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