Saie Beauty is a rapidly growing clean beauty brand dedicated to creating high-performance makeup that is good for you and the planet. Founded by Laney Crowell in 2019, Saie focuses on luxurious, wearable products made with ethically sourced, skin-loving ingredients and sustainable packaging. From their best-selling Slip Tint to their innovative Dew Blush, Saie offers a curated line of essentials designed to enhance natural beauty, making 'clean' feel chic, effortless, and effective for the modern consumer. The brand emphasizes transparency, community, and a 'makeup you can feel good about' philosophy.
Serves as the central hub for brand strategy, product innovation and development, marketing campaigns, global operations, and creative direction.
The office is designed to embody Saie's brand aesthetic of 'clean, cool, and conscious,' likely featuring an open-plan layout, natural light, minimalist design, and elements reflecting their commitment to sustainability.
Saie's HQ fosters a dynamic, collaborative, and mission-driven work culture. Employees are passionate about clean beauty, sustainability, and innovation, contributing to a fast-paced startup environment that values creativity and positive impact.
Located in SoHo, a vibrant hub for fashion, beauty, and creativity in New York City, the headquarters positions Saie at the epicenter of industry trends, talent, and inspiration, facilitating growth and brand presence.
Saie Beauty serves a worldwide audience through its direct-to-consumer e-commerce platform, saiehello.com, and strategic retail partnerships, most notably with Sephora in several key international markets. Their products are available to customers in the United States, Canada, the United Kingdom, Australia, and select other regions. Global functions include international shipping, localized digital marketing, public relations, and partnerships to cater to the clean beauty community worldwide.
A modern office space in the SoHo neighborhood
New York
New York
USA
Address: N/A (Supports global operations remotely)
To efficiently manage and support Saie's growing presence in international markets, including Canada, the UK, and Australia, ensuring localized strategies and customer engagement across different regions and time zones.
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As of April 2025, Saie' leadership includes:
Saie has been backed by several prominent investors over the years, including:
Over the last year, Saie Beauty has strategically expanded its leadership team, highlighted by the appointment of a new Chief Financial Officer to bolster its financial strategy and growth trajectory. There have been no publicly announced major executive departures during this period.
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Saie Beauty's corporate email communications likely follow standard professional formats common in the beauty and tech industries. A typical structure involves using the employee's first name followed by the company domain.
[first]@saiehello.com
Format
laney@saiehello.com
Example
80%
Success rate
CEW (Cosmetic Executive Women) • December 7, 2023
Saie Beauty announced the appointment of Tina Gu as its new Chief Financial Officer. Gu, with prior experience at Goop and Hero Cosmetics, is set to lead financial strategy for the rapidly expanding clean beauty brand....more
Forbes • April 26, 2023
Forbes magazine featured Saie Beauty, detailing its success in attracting Gen Z and Millennial consumers. The article highlighted the brand's dedication to clean ingredients, high-quality products, and a modern, appealing brand image, alongside its effective growth strategies and community building....more
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