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Saie's Overview

Total employees199
HeadquartersNew York
Founded2019

Saie Beauty is a rapidly growing clean beauty brand dedicated to creating high-performance makeup that is good for you and the planet. Founded by Laney Crowell in 2019, Saie focuses on luxurious, wearable products made with ethically sourced, skin-loving ingredients and sustainable packaging. From their best-selling Slip Tint to their innovative Dew Blush, Saie offers a curated line of essentials designed to enhance natural beauty, making 'clean' feel chic, effortless, and effective for the modern consumer. The brand emphasizes transparency, community, and a 'makeup you can feel good about' philosophy.

Where is Saie's Headquarters?

HQ Function

Serves as the central hub for brand strategy, product innovation and development, marketing campaigns, global operations, and creative direction.

Notable Features:

The office is designed to embody Saie's brand aesthetic of 'clean, cool, and conscious,' likely featuring an open-plan layout, natural light, minimalist design, and elements reflecting their commitment to sustainability.

Work Culture:

Saie's HQ fosters a dynamic, collaborative, and mission-driven work culture. Employees are passionate about clean beauty, sustainability, and innovation, contributing to a fast-paced startup environment that values creativity and positive impact.

HQ Significance:

Located in SoHo, a vibrant hub for fashion, beauty, and creativity in New York City, the headquarters positions Saie at the epicenter of industry trends, talent, and inspiration, facilitating growth and brand presence.

Values Reflected in HQ: The headquarters' design and operational practices aim to reflect Saie's core values: transparency (open spaces), sustainability (eco-conscious choices in materials/operations), and a modern, high-performance aesthetic that mirrors their product line.

Location:

Saie Beauty serves a worldwide audience through its direct-to-consumer e-commerce platform, saiehello.com, and strategic retail partnerships, most notably with Sephora in several key international markets. Their products are available to customers in the United States, Canada, the United Kingdom, Australia, and select other regions. Global functions include international shipping, localized digital marketing, public relations, and partnerships to cater to the clean beauty community worldwide.

Street Address:

A modern office space in the SoHo neighborhood

City:

New York

State/Province:

New York

Country:

USA

Saie's Global Presence

Distributed/Remote Teams Globally

Address: N/A (Supports global operations remotely)

To efficiently manage and support Saie's growing presence in international markets, including Canada, the UK, and Australia, ensuring localized strategies and customer engagement across different regions and time zones.

Buying Intent Signals for Saie

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Saie

As of April 2025, Saie' leadership includes:

Laney Crowell - Founder & CEO
Saskia Boujo - Chief Operating Officer
Tina Gu - Chief Financial Officer
Helena Hultkrantz - Chief Creative Officer

Investors of Saie

Saie has been backed by several prominent investors over the years, including:

Unilever Ventures
G9 Ventures
Stage 1 Fund
Align Ventures
Willow Growth Partners
Able Partners
Listen Ventures

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Over the last year, Saie Beauty has strategically expanded its leadership team, highlighted by the appointment of a new Chief Financial Officer to bolster its financial strategy and growth trajectory. There have been no publicly announced major executive departures during this period.

New Appointments:

Tina Gu, Saie Beauty welcomed Tina Gu as its new Chief Financial Officer to oversee the company's financial operations and strategy during a period of significant growth.

Technology (Tech Stack) used by Saie

Discover the tools Saie uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Saie Email Formats and Examples

Saie Beauty's corporate email communications likely follow standard professional formats common in the beauty and tech industries. A typical structure involves using the employee's first name followed by the company domain.

[first]@saiehello.com

Format

laney@saiehello.com

Example

80%

Success rate

News and media

CEW (Cosmetic Executive Women)December 7, 2023

Saie Beauty news: Saie Names Tina Gu Chief Financial Officer

Saie Beauty announced the appointment of Tina Gu as its new Chief Financial Officer. Gu, with prior experience at Goop and Hero Cosmetics, is set to lead financial strategy for the rapidly expanding clean beauty brand....more

ForbesApril 26, 2023

Saie Beauty news: How Saie Beauty Is Winning Over Gen Z And Millennials With Its ‘Clean’ And ‘Cool’ Makeup Line

Forbes magazine featured Saie Beauty, detailing its success in attracting Gen Z and Millennial consumers. The article highlighted the brand's dedication to clean ingredients, high-quality products, and a modern, appealing brand image, alongside its effective growth strategies and community building....more

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