Sago Mini
Sago Mini's Overview
Sago Mini is an award-winning company dedicated to creating thoughtfully designed apps and toys that spark imagination and curiosity in young children. Focused on open-ended play, Sago Mini's products encourage preschoolers to explore, create, and learn through delightful characters and engaging experiences. Acquired by Spin Master in 2016, Sago Mini is beloved by kids and trusted by parents worldwide for its commitment to quality, safety, and playful learning.
Where is Sago Mini's Headquarters?
HQ Function
Serves as the primary design and development studio for Sago Mini apps and toys, fostering creativity and innovation in children's digital and physical play.
Notable Features:
Features a playful and inspiring work environment designed to stimulate creativity, characteristic of a children's entertainment company, integrated within Spin Master's modern office facilities.
Work Culture:
Collaborative, creative, and passionate about children's play and development. The culture emphasizes innovation, fun, and a deep understanding of its young audience, encouraging experimentation and joyful creation.
HQ Significance:
The Toronto studio is the heart of Sago Mini's product creation, where its beloved characters and play experiences are born. Its location within a major tech and creative hub like Toronto allows access to a rich talent pool.
Values Reflected in HQ: The headquarters environment reflects Sago Mini's core values of playfulness, creativity, quality, and child-centric design, fostering an atmosphere where imaginative ideas can flourish.
Location:
Sago Mini apps are available globally on major app stores (iOS, Google Play, Amazon Appstore), and its toys are distributed internationally through retail partners, leveraging Spin Master's extensive global distribution network. Their digital nature allows for worldwide accessibility, complemented by localized content and marketing efforts in various regions.
Street Address:
225 King Street West, Suite 200
City:
Toronto
State/Province:
Ontario
Country:
Canada
Sago Mini's Global Presence
Global (via Spin Master Network)
Address: Various locations through Spin Master's international offices.
To facilitate localized marketing, sales, and customer engagement in key international markets, adapting to regional preferences and educational standards.
Buying Intent Signals for Sago Mini
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Sago Mini
As of April 2025, Sago Mini' leadership includes:
Investors of Sago Mini
Sago Mini has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major public announcements regarding Sago Mini specific executive hires or exits have been identified in the last 12 months. Team leadership transitions, if any, would likely be internal within Spin Master or not widely publicized for this specific studio.
Technology (Tech Stack) used by Sago Mini
Discover the tools Sago Mini uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Sago Mini Email Formats and Examples
Sago Mini employees often use the sagomini.com domain. Common formats include [first_initial][last]@sagomini.com or [first].[last]@sagomini.com. As Sago Mini is part of Spin Master, some communications may also originate from spinmaster.com email addresses.
[first_initial][last]@sagomini.com or [first].[last]@sagomini.com
Format
jdoe@sagomini.com
Example
70%
Success rate
News and media
The Toy Insider • October 4, 2023
Sago Mini Unveils First-Ever Line of Adaptive Toys and Playsets
Sago Mini, in partnership with Spin Master, launched its first collection of adaptive toys and playsets designed to be more accessible for children with disabilities. The new line includes features like easier-to-grasp handles and sensory elements, ensuring more inclusive play experiences....more
PR Newswire • September 26, 2023
Sago Mini World of Play! is Piknik's Latest All-in-One Kids Subscription Bundle
Sago Mini's popular app 'Sago Mini World' became part of the 'Piknik' subscription bundle, offering families access to a suite of leading preschool apps including Toca Boca Jr. and Sago Mini School under one family plan....more
Spin Master News • February 15, 2023
Kidscreen Awards Recognize Spin Master's Entertainment Franchises and Digital Games, Including Sago Mini
Spin Master announced that its digital games studios, Toca Boca and Sago Mini, received multiple accolades at the 2023 Kidscreen Awards. Sago Mini School won Best Learning App – Branded....more
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