What Does Sage Homes Do?

Total employees278
HeadquartersLondon
Founded2017

Sage Homes is a for-profit Registered Provider of affordable housing in England, established in 2017. They partner with housebuilders and developers nationwide to acquire and deliver newly built affordable homes, primarily focusing on Shared Ownership and Affordable Rent options. Sage Homes aims to increase the supply of quality affordable housing by leveraging private capital and strong industry partnerships, contributing significantly to meeting housing needs across the country.

Where Is Sage Homes's Headquarters?

HQ Function

The headquarters serves as the central hub for strategic planning, financial operations, partnership management, and administrative support for Sage Homes' nationwide affordable housing delivery.

Notable Features:

Modern office facilities situated in a prominent central London location, designed to foster collaboration and support efficient operations.

Work Culture:

Sage Homes promotes a mission-driven, collaborative, and dynamic work culture. Employees are focused on delivering social impact through the provision of high-quality affordable housing, with an emphasis on innovation and partnership.

HQ Significance:

The London headquarters is pivotal for coordinating Sage Homes' extensive network of partnerships with housebuilders and managing its growing portfolio of affordable homes across England, driving its mission from a central strategic point.

Values Reflected in HQ: The choice of a central, professional headquarters reflects Sage Homes' commitment to excellence, robust governance, and building strong, reliable partnerships within the housing sector.

Location:

Sage Homes primarily operates within England, United Kingdom. Its focus is on addressing the domestic affordable housing shortage by partnering with UK housebuilders to deliver homes across various regions of England. There is no indication of operations outside the UK.

Street Address:

2nd Floor, 100 Pall Mall, St. James's

City:

London

State/Province:

Greater London

Country:

United Kingdom

Where Else Does Sage Homes Operate Around the World?

Various Regions, England, UK

Address: Regional teams operate across England; specific local office addresses are not centrally listed.

To ensure effective on-the-ground delivery and management of Sage Homes' affordable housing portfolio, adapting national strategies to local market conditions and community needs, and fostering strong relationships with regional stakeholders.

Buying Intent Signals for Sage Homes

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Sage Homes? Meet the Executive Team

As of April 2025, Sage Homes' leadership includes:

Mark Sater - Chairman
Iain Coucher - Chief Executive Officer
Rod MacRae - Chief Financial Officer
James Vyvyan - Chief Operating Officer
Dena Burgher - Chief People Officer
Katherine Luscombe - General Counsel and Company Secretary
Rhodri Vinson - Chief Technology & Transformation Officer

Who's Investing in Sage Homes?

Sage Homes has been backed by several prominent investors over the years, including:

Blackstone
Regis Group

What Leadership Changes Has Sage Homes Seen Recently?

Hire4
Exits0

Sage Homes has significantly strengthened its executive team over the past 12 months with several key appointments, including a new Chief Operating Officer, Chief People Officer, General Counsel, and Chief Technology & Transformation Officer, reflecting its ongoing growth and strategic development. No major executive departures have been publicly announced during this period.

New Appointments:

James Vyvyan, James Vyvyan appointed as new Chief Operating Officer to oversee operations and drive efficiency.
Dena Burgher, Dena Burgher joined as Chief People Officer to lead human resources and talent strategy.
Katherine Luscombe, Katherine Luscombe appointed as General Counsel and Company Secretary, heading legal and governance.
Rhodri Vinson, Rhodri Vinson appointed as Chief Technology & Transformation Officer to lead digital innovation.

What Technology (Tech Stack) Is Used bySage Homes?

Discover the tools Sage Homes uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Sage Homes Email Formats and Examples

Sage Homes typically uses a standard corporate email format. The most common structure is combining the employee's first name and last name.

[first].[last]@sagehomes.co.uk

Format

jane.doe@sagehomes.co.uk

Example

85%

Success rate

What's the Latest News About Sage Homes?

insidehousing.co.uk • May 1, 2024

Sage Homes secures £205m sustainability-linked loan

Sage Homes, a for-profit registered provider, has secured a £205m sustainability-linked loan from a syndicate of four banks: NatWest, Lloyds Bank, Allied Irish Bank and an unnamed institutional investor. The funding will be used to deliver more energy-efficient affordable homes....more

housingtoday.co.uk • April 12, 2024

For-profit Sage continues rapid expansion as turnover and surplus jump

Sage Homes reported a significant increase in turnover to £143.5m for the year to March 2023, up from £86.1m, with pre-tax surplus also rising. The company added over 2,000 homes to its portfolio, reaching nearly 9,000 homes under management....more

showhouse.co.uk • November 28, 2023

Sage Homes appoints James Vyvyan as chief operating officer

Sage Homes has appointed James Vyvyan as its new chief operating officer. Vyvyan brings extensive experience from previous roles in the housing and development sector, aiming to support Sage Homes' continued growth and operational excellence....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Sage Homes, are just a search away.