What Does SafeAuto Do?

Total employees568
HeadquartersColumbus
Founded1993

SafeAuto was established in 1993 with the primary goal of offering affordable, state-minimum auto insurance, particularly catering to drivers who might find it challenging to secure coverage elsewhere. The company operated on a direct-to-consumer model, emphasizing simplicity, accessibility, and budget-friendly insurance options. In June 2021, SafeAuto was acquired by National General Holdings Corp., a subsidiary of The Allstate Corporation. This acquisition integrated SafeAuto's operations and customer base into National General's broader network, aiming to enhance its presence in the non-standard auto insurance market.

Where Is SafeAuto's Headquarters?

HQ Function

The headquarters was the command center for all core corporate functions, including strategic planning, underwriting, claims management, customer service oversight, marketing, IT, and administrative services.

Notable Features:

Located in the prominent Easton Town Center area, a major mixed-use development, the office was a modern corporate facility. This location provided employees with access to various amenities and a dynamic business environment.

Work Culture:

SafeAuto fostered a work culture centered on providing value and service to its customers. It was likely a fast-paced environment focused on innovation in the direct-to-consumer insurance space, with an emphasis on teamwork, efficiency, and adaptability to market needs.

HQ Significance:

The Columbus headquarters was pivotal as the birthplace and operational core of SafeAuto for nearly three decades. It guided the company's strategy and growth in becoming a recognized name in non-standard auto insurance.

Values Reflected in HQ: The headquarters' operations likely reflected SafeAuto's core values of affordability, accessibility, and customer-first service. The choice of a professional business park also conveyed stability and reliability.

Location:

SafeAuto's operations were concentrated within the United States, offering auto insurance policies in a select number of states. The company did not maintain a significant international or global presence, focusing its business on the domestic U.S. non-standard auto insurance market. Its operational scope is now part of Allstate's predominantly North American footprint.

Street Address:

4 Easton Oval

City:

Columbus

State/Province:

Ohio

Country:

USA

Where Else Does SafeAuto Operate Around the World?

Operations primarily centralized; specific branch office details are limited.

Address: N/A

Any additional facilities would have served to support specific operational functions like customer service or claims for the states SafeAuto served, rather than acting as comprehensive regional HQs.

Buying Intent Signals for SafeAuto

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading SafeAuto? Meet the Executive Team

As of April 2025, SafeAuto' leadership includes:

Ron Davies - Former President and CEO (at time of acquisition)
John R. (Rusty) West - Former EVP and Chief Operating Officer (at time of acquisition)
Charlie Kasky - Former Chief Financial Officer (at time of acquisition)
Jon Diamond - Co-Founder and Former Chairman
Ari Deshe - Co-Founder

Who's Investing in SafeAuto?

SafeAuto has been backed by several prominent investors over the years, including:

The P&C Group of White Mountains Insurance Group, Ltd.
An investment fund managed by Goldman Sachs Asset Management, L.P.

What Leadership Changes Has SafeAuto Seen Recently?

Hire0
Exits0

Following SafeAuto's acquisition by National General (an Allstate company) in June 2021, distinct executive movements solely for the 'SafeAuto' brand are not typically publicized as a standalone entity. Leadership and organizational structures have been integrated within National General and Allstate. Consequently, no specific 'SafeAuto' branded executive hires or exits have been prominently reported in the last 12 months.

What Technology (Tech Stack) Is Used bySafeAuto?

Discover the tools SafeAuto uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

SafeAuto Email Formats and Examples

Prior to its acquisition, SafeAuto likely utilized common corporate email formats. A widely used pattern is the first initial followed by the last name. Post-acquisition by National General/Allstate, direct @safeauto.com email addresses may be rerouted or have lower deliverability as systems are integrated.

[first_initial][last]@safeauto.com

Format

jdoe@safeauto.com

Example

60%

Success rate

What's the Latest News About SafeAuto?

Business Wire • June 1, 2021

National General Completes Acquisition of SafeAuto

National General Holdings Corp., an Allstate company, announced the successful completion of its acquisition of SafeAuto, a non-standard auto insurance carrier. This acquisition is aimed at strengthening National General's position in the non-standard auto market....more

Allstate Newsroom • May 13, 2021

Allstate to Acquire SafeAuto, Expanding Non-Standard Auto Insurance Presence

The Allstate Corporation announced it had reached a definitive agreement for its subsidiary, National General, to acquire SafeAuto. The deal was valued at approximately $270 million in cash, plus potential pre-closing dividends, aiming to expand Allstate's reach in the non-standard auto insurance segment through National General's platform....more

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