S'well
S'well's Overview
S'well is a global designer, manufacturer, and marketer of reusable, insulated products, primarily known for its iconic stainless steel water bottles. Founded in 2010 by Sarah Kauss with a mission to rid the world of single-use plastic bottles, S'well combines fashion with function, offering a wide range of stylish designs and sizes. The company's product line has expanded to include tumblers, travelers, food containers, and accessories. In March 2022, S'well was acquired by Lifetime Brands, Inc., a leading global provider of kitchenware, tableware, and other products used in the home.
Where is S'well's Headquarters?
HQ Function
Brand management, product innovation, marketing strategy, sales, and operational oversight for the S'well brand within the Lifetime Brands portfolio.
Notable Features:
Located within the Lifetime Brands corporate campus, facilitating synergy with other renowned houseware and tabletop brands and access to shared corporate resources.
Work Culture:
A blend of S'well's original entrepreneurial spirit and mission-driven focus on sustainability and design, integrated with Lifetime Brands' established corporate culture emphasizing quality, innovation, and market leadership.
HQ Significance:
Serves as the central command for the S'well brand's continued growth and market presence, leveraging the robust infrastructure and expertise of Lifetime Brands.
Values Reflected in HQ: Continued dedication to S'well's core values of sustainability, style, and innovation, now amplified by Lifetime Brands' commitment to quality, customer satisfaction, and brand stewardship.
Location:
S'well products are sold worldwide, with a significant presence in North America, Europe, Australia, and parts of Asia. This global reach is achieved through a diverse network of retail partners, including department stores, specialty retailers, and direct-to-consumer e-commerce. Post-acquisition, its global distribution and market penetration are further supported by Lifetime Brands' international operational capabilities.
Street Address:
1000 Stewart Avenue
City:
Garden City
State/Province:
NY
Country:
USA
S'well's Global Presence
Farnborough, Hampshire, United Kingdom
Address: Lifetime Brands Europe Ltd, 200 Fowler Avenue, Farnborough Business Park, Farnborough, GU14 7JP, UK
To manage and expand S'well's brand presence and market share across the UK and European markets, leveraging Lifetime Brands' established European infrastructure and distribution network.
Buying Intent Signals for S'well
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Executive Team of S'well
As of April 2025, S'well' leadership includes:
Investors of S'well
S'well has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition by Lifetime Brands in March 2022, S'well's leadership structure was integrated into the parent company. As such, distinct S'well-branded executive movements are not typically publicized separately. Major leadership announcements would generally occur at the Lifetime Brands corporate level. No specific high-profile executive hires or exits solely for the S'well brand have been announced in the past 12 months.
Technology (Tech Stack) used by S'well
Discover the tools S'well uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
S'well Email Formats and Examples
Historically, S'well utilized common email formats associated with its `swell.com` domain. Post-acquisition by Lifetime Brands, communication for corporate roles may also occur via `lifetimebrands.com` email addresses. For customer service or brand-specific inquiries, `swell.com` contacts are likely still active.
Common formats for `swell.com` include `first@swell.com` (e.g., jane@swell.com) or `first.last@swell.com` (e.g., jane.doe@swell.com).
Format
sarah@swell.com
Example
70%
Success rate
News and media
HomeWorld Business • January 16, 2024
S’well Names Epoca International New Dinnerware Licensee
S’well, a brand under Lifetime Brands, has named Epoca International as its new licensee for S’well branded dinnerware. The new line is expected to launch in early 2025, expanding the S'well brand into a new home category....more
Business Wire (via Lifetime Brands Investor Relations) • February 28, 2024
S'well Performance Noted in Lifetime Brands' 2023 Financial Results
In its Q4 and Full-Year 2023 financial report, Lifetime Brands discussed the performance of its brand portfolio. The report mentioned that net sales in the U.S. segment saw a decrease, partly driven by lower sales in product categories including S'well reusable beverage containers, reflecting challenging market conditions in certain segments....more
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