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Rural King
What Does Rural King Do?
Rural King, also known as RK Holdings, LLP, is a leading American farm and home store retail chain headquartered in Mattoon, Illinois. Founded in 1960, Rural King provides a broad range of products including livestock feed, farm equipment, agricultural parts, lawn and garden supplies, hardware, tools, workwear, and home goods. With a motto of 'America's Farm and Home Store,' the company is dedicated to serving the needs of rural and suburban customers, emphasizing quality products at affordable prices and a commitment to the communities it serves. They are known for their large store formats and often offer free popcorn to shoppers.
Where Is Rural King's Headquarters?
HQ Function
The headquarters serves as the central hub for all corporate functions, including strategic planning, merchandising, marketing, supply chain management, finance, human resources, IT, and administrative operations for Rural King's extensive network of retail stores.
Notable Features:
The Mattoon headquarters is a modern corporate office designed to support the extensive retail and distribution network of Rural King. While specific architectural highlights are not widely publicized, it functions as the central command for all strategic and operational aspects of the company.
Work Culture:
The work culture at Rural King's headquarters is likely customer-focused, community-oriented, and grounded in the practical needs of farm and home life. Employees are part of an environment dedicated to supporting retail stores and serving the unique needs of rural and agricultural customers, fostering collaboration and a down-to-earth approach.
HQ Significance:
The Mattoon headquarters is significant as the nerve center for a prominent and growing retail chain that plays a vital role in supplying essential goods to rural and agricultural communities across numerous states. It symbolizes the company's commitment to its Midwestern roots and its target customer base.
Values Reflected in HQ: The headquarters operations reflect Rural King's core values of providing quality merchandise at everyday low prices, commitment to customer service, supporting local communities, and fostering a culture of hard work and practical solutions.
Location:
Rural King's operational footprint is primarily concentrated within the United States, with numerous retail stores and distribution centers serving communities across various states. While the company sources products globally through its supply chain to offer a diverse range of goods, its direct retail and corporate presence is domestic. Global functions are mainly related to procurement and international logistics for imported merchandise.
Street Address:
4216 Dewitt Avenue
City:
Mattoon
State/Province:
Illinois
Country:
USA
Where Else Does Rural King Operate Around the World?
Xenia, Ohio, USA
Address: 1 Rural King Way, Xenia, OH 45385
Serves as a key logistics hub for Rural King stores, particularly in the Midwestern and Eastern United States. It ensures timely inventory replenishment, supports the company's expansion, and helps meet the diverse needs of rural and suburban customers in the region.
Buying Intent Signals for Rural King
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Rural King? Meet the Executive Team
As of April 2025, Rural King' leadership includes:
Who's Investing in Rural King?
Rural King has been backed by several prominent investors over the years, including:
What Leadership Changes Has Rural King Seen Recently?
As a privately held company, Rural King does not frequently publicize executive team changes. No major C-suite hires or exits have been widely reported in the publicly available domain over the last 12 months. Key leadership positions appear stable.
What Technology (Tech Stack) Is Used byRural King?
Discover the tools Rural King uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rural King Email Formats and Examples
Common email formats for Rural King likely utilize combinations of first name and last name. Corporate email addresses are generally used for official business communications. The most prevalent format is 'first.last@ruralking.com'.
[first].[last]@ruralking.com
Format
jane.doe@ruralking.com
Example
75%
Success rate
What's the Latest News About Rural King?
WTHI-TV • Feb 21, 2024
Rural King news title: Terre Haute Ruralking.com distribution center sold for $35 million
The Ruralking.com distribution center located in Terre Haute, Indiana, has been sold to a New York-based real estate investment trust for $35 million. Rural King will continue its operations from the facility under a long-term lease agreement, ensuring no disruption to its supply chain....more
Mattoon Journal Gazette & Times-Courier • Dec 19, 2023
Rural King news title: Rural King chairman, co-founder Gary Melvin passes away
Gary Melvin, the Chairman of the Board for Rural King and son-in-law of founder Kermit Speer, passed away. Melvin was instrumental in the company's growth from a single store in Mattoon, Illinois, into a major farm and home retailer with stores across multiple states....more
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