HQ Function

The headquarters served as the central command for all corporate functions, including merchandising, design, marketing, e-commerce operations, supply chain management, finance, human resources, and overall business strategy.

Notable Features:

A modern office complex designed to support the dynamic needs of a fast-fashion retailer, likely featuring open-plan areas for collaboration and showrooms for merchandise.

Work Culture:

The HQ work culture was likely fast-paced and trend-driven, reflecting the nature of the fast-fashion industry. It would have emphasized innovation, speed-to-market, and a focus on the youth demographic.

HQ Significance:

This facility was the core of rue21's operations, where key decisions regarding brand direction, product lines, and market strategies were made before its announced liquidation.

Values Reflected in HQ: The headquarters likely aimed to reflect values such as trend-awareness, affordability, and customer-centricity, core to rue21's brand identity prior to its closure.

Location:

rue21's primary market and physical presence were concentrated within the United States, with hundreds of retail stores nationwide and a US-focused e-commerce site. Its global functions were primarily related to sourcing products from international manufacturers, common in the fast-fashion industry. There were no international retail operations under the rue21 brand.

Street Address:

800 Commonwealth Drive

City:

Warrendale

State/Province:

Pennsylvania

Country:

USA