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Ruby Rose Cosméticos is a prominent Brazilian cosmetics brand celebrated for its extensive range of makeup and skincare products offered at accessible price points. Originating in Russia in 1980 and established in Brazil in 2006, the company has grown significantly, aiming to democratize beauty by providing high-quality items to a wide consumer base. Ruby Rose emphasizes inclusivity, self-expression, and stays current with beauty trends through frequent product launches. The brand has a strong social media presence and a vast distribution network across Brazil and increasingly in other Latin American countries.
The headquarters serves as the central hub for corporate administration, strategic planning, product development, marketing operations, brand management, and national sales coordination for Ruby Rose Cosméticos.
Modern office facilities designed to inspire creativity and collaboration among teams. Likely includes spaces for product conceptualization and digital content creation, reflecting its dynamic brand image.
A fast-paced, innovative, and collaborative work environment. The culture is driven by a passion for beauty, responsiveness to consumer trends, and a commitment to making quality cosmetics accessible. Teamwork and agility are key aspects.
Located in the metropolitan area of São Paulo, Brazil's primary economic and commercial center, the headquarters benefits from strategic access to talent, suppliers, and key business partners, facilitating the company's operations and growth.
While Ruby Rose Cosméticos is a dominant force in the Brazilian market, it also has a significant and expanding presence across Latin America. The brand is available in countries such as Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela. Its global functions are centered on growing its international distribution network, tailoring marketing strategies for diverse Latin American consumer bases, and managing international sourcing for product components and packaging.
Rua Kaloré, 8, Vila Metalúrgica
Santo André
São Paulo (SP)
Brazil
Address: Rodovia Fernão Dias, Extrema, Minas Gerais, Brazil (Located within a major logistics hub area)
Serves as the primary logistics and fulfillment hub, optimizing the company's supply chain. Extrema's strategic location offers excellent transportation links to major Brazilian consumer markets, ensuring timely product delivery and supporting national sales.
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As of April 2025, Ruby Rose Cosméticos' leadership includes:
Ruby Rose Cosméticos has been backed by several prominent investors over the years, including:
Publicly available information does not indicate specific major executive hires or departures at Ruby Rose Cosméticos within the last 12 calendar months. The company's leadership team appears stable following earlier appointments like the CEO in January 2023.
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Ruby Rose Cosméticos likely utilizes standard corporate email formats for its employees. Common patterns generally involve a combination of the employee's first name and last name, or initials, followed by the company domain.
[firstname].[lastname]@rubyrose.com.br
Format
ana.silva@rubyrose.com.br
Example
75%
Success rate
FashionNetwork Brasil • November 28, 2023
Ruby Rose Cosméticos announced its entry into the haircare market with the launch of the 'Ruby Rose Hair' line, featuring products for various hair types. This strategic move diversifies the brand's offerings beyond makeup and skincare, aiming to capture a new segment of the beauty market....more
Mercado & Consumo • September 12, 2023
Ruby Rose invested R$10 million to open a new 12,000 sqm distribution center in Extrema, Minas Gerais. This facility is designed to enhance logistics, double storage capacity, and improve product delivery speed and efficiency nationwide....more
Forbes Brasil • August 9, 2023
Forbes Brasil featured Ruby Rose's rise in Brazil's affordable cosmetics sector, highlighting its strategy of quality products at accessible prices and strong consumer engagement, particularly via social media. The article noted the brand's continuous innovation and market adaptation....more
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