What Does Ruby Rose Cosméticos Do?

Total employees280
HeadquartersSanto André
Founded1980

Ruby Rose Cosméticos is a prominent Brazilian cosmetics brand celebrated for its extensive range of makeup and skincare products offered at accessible price points. Originating in Russia in 1980 and established in Brazil in 2006, the company has grown significantly, aiming to democratize beauty by providing high-quality items to a wide consumer base. Ruby Rose emphasizes inclusivity, self-expression, and stays current with beauty trends through frequent product launches. The brand has a strong social media presence and a vast distribution network across Brazil and increasingly in other Latin American countries.

Where Is Ruby Rose Cosméticos's Headquarters?

HQ Function

The headquarters serves as the central hub for corporate administration, strategic planning, product development, marketing operations, brand management, and national sales coordination for Ruby Rose Cosméticos.

Notable Features:

Modern office facilities designed to inspire creativity and collaboration among teams. Likely includes spaces for product conceptualization and digital content creation, reflecting its dynamic brand image.

Work Culture:

A fast-paced, innovative, and collaborative work environment. The culture is driven by a passion for beauty, responsiveness to consumer trends, and a commitment to making quality cosmetics accessible. Teamwork and agility are key aspects.

HQ Significance:

Located in the metropolitan area of São Paulo, Brazil's primary economic and commercial center, the headquarters benefits from strategic access to talent, suppliers, and key business partners, facilitating the company's operations and growth.

Values Reflected in HQ: The headquarters aims to reflect Ruby Rose's core values of innovation, quality, accessibility, and agility, fostering an environment conducive to developing and marketing trendy and affordable beauty products.

Location:

While Ruby Rose Cosméticos is a dominant force in the Brazilian market, it also has a significant and expanding presence across Latin America. The brand is available in countries such as Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela. Its global functions are centered on growing its international distribution network, tailoring marketing strategies for diverse Latin American consumer bases, and managing international sourcing for product components and packaging.

Street Address:

Rua Kaloré, 8, Vila Metalúrgica

City:

Santo André

State/Province:

São Paulo (SP)

Country:

Brazil

Where Else Does Ruby Rose Cosméticos Operate Around the World?

Extrema, Minas Gerais/Brazil

Address: Rodovia Fernão Dias, Extrema, Minas Gerais, Brazil (Located within a major logistics hub area)

Serves as the primary logistics and fulfillment hub, optimizing the company's supply chain. Extrema's strategic location offers excellent transportation links to major Brazilian consumer markets, ensuring timely product delivery and supporting national sales.

Buying Intent Signals for Ruby Rose Cosméticos

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ruby Rose Cosméticos? Meet the Executive Team

As of April 2025, Ruby Rose Cosméticos' leadership includes:

Miguel Magnus - Chief Executive Officer (CEO)
Pedro Ikaev - Diretor Administrativo Financeiro (Administrative and Financial Director)
Daniella Rosa - Diretora Comercial (Commercial Director)

Who's Investing in Ruby Rose Cosméticos?

Ruby Rose Cosméticos has been backed by several prominent investors over the years, including:

G LASS H OLDING (Owner)

What Leadership Changes Has Ruby Rose Cosméticos Seen Recently?

Hire0
Exits0

Publicly available information does not indicate specific major executive hires or departures at Ruby Rose Cosméticos within the last 12 calendar months. The company's leadership team appears stable following earlier appointments like the CEO in January 2023.

What Technology (Tech Stack) Is Used byRuby Rose Cosméticos?

Discover the tools Ruby Rose Cosméticos uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ruby Rose Cosméticos Email Formats and Examples

Ruby Rose Cosméticos likely utilizes standard corporate email formats for its employees. Common patterns generally involve a combination of the employee's first name and last name, or initials, followed by the company domain.

[firstname].[lastname]@rubyrose.com.br

Format

ana.silva@rubyrose.com.br

Example

75%

Success rate

What's the Latest News About Ruby Rose Cosméticos?

FashionNetwork BrasilNovember 28, 2023

Ruby Rose Cosméticos expands portfolio with launch of haircare line

Ruby Rose Cosméticos announced its entry into the haircare market with the launch of the 'Ruby Rose Hair' line, featuring products for various hair types. This strategic move diversifies the brand's offerings beyond makeup and skincare, aiming to capture a new segment of the beauty market....more

Mercado & ConsumoSeptember 12, 2023

With R$10 million investment, Ruby Rose Cosméticos inaugurates new distribution center in Extrema (MG)

Ruby Rose invested R$10 million to open a new 12,000 sqm distribution center in Extrema, Minas Gerais. This facility is designed to enhance logistics, double storage capacity, and improve product delivery speed and efficiency nationwide....more

Forbes BrasilAugust 9, 2023

How Ruby Rose Cosméticos became a giant of popular cosmetics in Brazil

Forbes Brasil featured Ruby Rose's rise in Brazil's affordable cosmetics sector, highlighting its strategy of quality products at accessible prices and strong consumer engagement, particularly via social media. The article noted the brand's continuous innovation and market adaptation....more

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