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Rubies
What Does Rubies Do?
Rubies II LLC is a global leader in the costume industry, specializing in the design, manufacture, and distribution of a wide array of licensed and non-licensed costumes, accessories, and novelty items for Halloween, parties, and everyday dress-up. Formed in late 2020 from the assets of the original Rubie's Costume Company, Rubies II continues a rich legacy of bringing characters to life for consumers worldwide. The company boasts an extensive portfolio of licenses from major entertainment studios and iconic brands, offering innovative and high-quality products for all ages. With a focus on global reach and market adaptation, Rubies II aims to be the foremost destination for costumes and party-related products.
Where Is Rubies's Headquarters?
HQ Function
The Westbury headquarters serves as the central command for Rubies II LLC, housing executive leadership, product design and development, global marketing, sales operations, and key administrative functions.
Notable Features:
The facility combines modern office spaces with warehouse capabilities, optimized for efficient management of inventory and logistics supporting their extensive product lines.
Work Culture:
The work culture at Rubies II LLC is dynamic and creative, driven by the imaginative nature of the costume and party industry. It encourages innovation, collaboration, and a customer-focused approach, particularly in a fast-paced seasonal market.
HQ Significance:
Relocating to Westbury marked a new operational phase for Rubies II LLC post-restructuring, symbolizing a refreshed strategic direction and commitment to growth in the global costume market.
Values Reflected in HQ: The headquarters' setup reflects values of operational excellence, strategic market access, and a dedication to fostering creativity and innovation in product development and distribution.
Location:
Rubies II LLC supports its worldwide operations through a robust network of international offices, subsidiaries, and distribution partners across North America, Europe (including the UK, Germany, France, Spain), Australia, Mexico, and Canada. These global functions include localized product design and adaptation, regional sales and marketing, warehousing and logistics, and customer support, ensuring Rubie's products reach diverse markets effectively.
Street Address:
1770 Brush Hollow Road
City:
Westbury
State/Province:
NY
Country:
USA
Where Else Does Rubies Operate Around the World?
Bristol, United Kingdom
Address: Unit A, Bedminster Trade Park, Sheene Road, Bristol, BS3 4TA, United Kingdom
To serve the specific needs of the UK and broader European consumer base, adapting product offerings to local holidays, popular characters, and retail landscapes, while managing local licensing and distribution partnerships.
Various Locations, EMEA
Address: Multiple offices and distribution centers across Europe, Middle East, and Africa.
To cater to diverse cultural preferences and market demands across EMEA, ensuring localized product availability, marketing strategies, and customer support for its extensive costume lines.
Melbourne, Australia
Address: Specific address for Rubie's Deerfield (Australia) Pty Ltd varies, often listed in Melbourne area.
To supply the Australian and New Zealand markets with Rubie's extensive range of costumes and accessories, aligning with local trends, seasonal demands, and retail channels.
Buying Intent Signals for Rubies
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Rubies? Meet the Executive Team
As of April 2025, Rubies' leadership includes:
Who's Investing in Rubies?
Rubies has been backed by several prominent investors over the years, including:
What Leadership Changes Has Rubies Seen Recently?
In the past 12 months, Rubies II LLC has notably strengthened its North American leadership by appointing new senior vice presidents for licensing and US sales in early 2024. These appointments signal a strategic focus on enhancing market presence and driving growth. No major public announcements of executive departures have been noted during this period.
New Appointments:
What Technology (Tech Stack) Is Used byRubies?
Discover the tools Rubies uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rubies Email Formats and Examples
Rubies II LLC predominantly uses the @rubies.com email domain. The most frequently observed email format is the first initial of the employee's name followed by their last name. While other formats might exist within the organization, this pattern is the most common for external communications.
[first_initial][last]@rubies.com
Format
jsmith@rubies.com
Example
75%
Success rate
What's the Latest News About Rubies?
Toy World Magazine • February 7, 2024
Rubies II LLC Bolsters US Senior Leadership Team
Rubies II LLC announced key additions to its US senior leadership team with Tina Schicchi appointed as Senior Vice President of North America Licensing and Mike Ovsepian as Senior Vice President of Sales for the US. These appointments are aimed at driving growth and strengthening Rubie's market position....more
License Global • August 15, 2023
Rubies II LLC's Pet Shop Boutique Unveils New Disney and Star Wars Pet Costumes
Rubies II LLC expanded its popular Pet Shop Boutique line with a new collection of officially licensed pet costumes featuring characters from Disney and Star Wars. The new range includes outfits for pets inspired by Grogu, Mickey Mouse, and Minnie Mouse, catering to the growing demand in the pet costume market....more
PR Newswire • October 27, 2020
Rubie's Costume Company Assets Acquired; Rubies II LLC Formed
The assets of Rubie's Costume Company, Inc. were acquired by a newly-formed entity, Rubies II LLC, a partnership between strategic operator National Entertainment Collectibles Association (NECA) founder Joel Weinshanker and private equity firm Atalaya Capital Management LP. This marked the emergence of Rubies II to continue the company's legacy in the costume industry....more
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