What Does Royal Unibrew Do?

Total employees1172
HeadquartersFaxe
Founded

Royal Unibrew is a prominent multi-beverage company headquartered in Denmark, with a significant presence across Northern Europe, the Baltic States, Italy, France, and Canada. The company focuses on producing, marketing, selling, and distributing a diverse portfolio of beverages, including beer, malt beverages, soft drinks, ciders, energy drinks, and ready-to-drink products. Royal Unibrew is known for its strong local brands, strategic acquisitions, and commitment to delivering quality and innovation to consumers in its key markets. The company aims to be the preferred beverage partner, offering a comprehensive range that caters to various consumer preferences and occasions.

Where Is Royal Unibrew's Headquarters?

HQ Function

The headquarters serves as the central hub for Royal Unibrew's global operations, overseeing strategic planning, corporate governance, finance, global brand management, and administrative functions.

Notable Features:

The Faxe site is historically significant due to its association with Faxe Bryggeri, one of Denmark's well-known breweries. The headquarters likely combines modern office facilities with elements reflecting its brewing legacy and commitment to sustainability.

Work Culture:

The work culture at Royal Unibrew's headquarters is expected to be dynamic and collaborative, reflecting Danish corporate values of flat hierarchies and work-life balance, combined with a strong focus on performance, innovation, and market responsiveness in the fast-paced beverage sector.

HQ Significance:

The Faxe headquarters underscores Royal Unibrew's Danish origins and its deep connection to the art of brewing. It symbolizes the company's journey from local breweries to a major international beverage player.

Values Reflected in HQ: The headquarters likely reflects Royal Unibrew's core values such as quality, passion, responsibility, customer focus, and a commitment to long-term growth and sustainability.

Location:

Royal Unibrew maintains a strong global presence with core markets in Northern Europe (Denmark, Finland, Norway, Sweden), the Baltic States (Latvia, Lithuania, Estonia), Italy, and France, as well as a growing presence in Canada. Globally supported functions include multi-site beverage production, integrated supply chain management, international brand marketing, sales operations, and distribution networks. The company also engages in export activities to numerous other countries, extending the reach of its diverse beverage portfolio worldwide.

Street Address:

Faxe Allé 1

City:

Faxe

State/Province:

Region Zealand

Country:

Denmark

Where Else Does Royal Unibrew Operate Around the World?

Lahti, Finland

Address: Tehdaskatu 8, 15110 Lahti, Finland (Oy Hartwall Ab, a subsidiary)

Serves as the cornerstone of Royal Unibrew's activities in Finland, leveraging strong local brand heritage and extensive distribution network.

Crodo, Verbano-Cusio-Ossola, Italy

Address: Via Molinetto, 15, 28862 Crodo VB, Italy (Terme di Crodo S.r.l., a subsidiary)

Strengthens Royal Unibrew's market presence in Italy and Southern Europe, focusing on local heritage brands and regional supply chain efficiency.

Riga, Latvia

Address: Ostvalda iela 8, Rīga, LV-1007, Latvia (SIA Cido Grupa, a subsidiary)

Drives Royal Unibrew's operations in the Baltic States, capitalizing on well-established local brands and deep market understanding.

Mississauga, Ontario, Canada

Address: 27 Snelgrove Cres, L5M 0G1 Mississauga, Ontario, Canada (Royal Unibrew Canada Inc.)

Expands Royal Unibrew's footprint in North America, focusing on growing key brands and developing market share in Canada.

Buying Intent Signals for Royal Unibrew

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Royal Unibrew? Meet the Executive Team

As of April 2025, Royal Unibrew' leadership includes:

Lars Jensen - President & CEO
StenToGoft Larsen - Group CFO
Kalle Järvinen - EVP Northern Europe
Andrea Zappia - EVP Southern Europe
Marc Vermeulen - EVP International
Henriette Øllgaard - Chief HR Officer
Anders Højmose Olesen - Chief Information Officer (CIO)

Who's Investing in Royal Unibrew?

Royal Unibrew has been backed by several prominent investors over the years, including:

Chr. Augustinus Fabrikker Aktieselskab
Hartwall Capital Oy Ab
BlackRock, Inc.
The Vanguard Group, Inc.
Norges Bank Investment Management
Publicly traded on Nasdaq Copenhagen (Ticker: RBREW)

What Leadership Changes Has Royal Unibrew Seen Recently?

Hire1
Exits1

Over the past year, Royal Unibrew has seen a key transition in its financial leadership with the appointment of a new Group CFO. Such changes reflect the company's ongoing efforts to strengthen its executive team for continued growth and strategic execution.

Departures

Lars Vestergaard, Lars Vestergaard stepped down from his position as Group CFO to pursue other opportunities, with his departure effective March 31, 2024.

New Appointments:

StenToGoft Larsen, StenToGoft Larsen joined Royal Unibrew as the new Group CFO, effective April 1, 2024, succeeding Lars Vestergaard.

What Technology (Tech Stack) Is Used byRoyal Unibrew?

Discover the tools Royal Unibrew uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Royal Unibrew Email Formats and Examples

Royal Unibrew generally uses a standard corporate email format, typically combining parts of an employee's name with the company domain. The most common formats are likely first initial followed by last name, or first name separated from last name by a dot.

[first_initial][lastname]@royalunibrew.com or [first].[last]@royalunibrew.com

Format

sjensen@royalunibrew.com

Example

80%

Success rate

What's the Latest News About Royal Unibrew?

GlobeNewswire / Royal Unibrew IRMay 8, 2024

Royal Unibrew Reports Strong Q1 2024 Results with 31% Organic EBIT Growth

Royal Unibrew announced its Q1 2024 financial results, highlighting a 31% organic EBIT growth and net revenue of DKK 3,043 million. The company maintained its full-year outlook, driven by positive performance in Northern Europe and successful integration of acquisitions....more

Royal Unibrew Press ReleaseApril 1, 2024

StenToGoft Larsen Assumes Role as New Group CFO for Royal Unibrew

StenToGoft Larsen officially started as the new Group Chief Financial Officer (CFO) of Royal Unibrew A/S, as previously announced in November 2023. He succeeds Lars Vestergaard....more

Foodbev Media / Royal UnibrewNovember 28, 2023

Royal Unibrew Acquires Canadian Rights for Sanpellegrino and Acqua Panna from Nestlé

Royal Unibrew announced an agreement to acquire the Canadian import, distribution, and marketing rights for Nestlé's premium water brands Sanpellegrino and Acqua Panna, effective January 1, 2024, strengthening its beverage portfolio in Canada....more

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