What Does Row House Do?

Total employees310
HeadquartersIrvine
Founded2014

RowHouse is a boutique fitness studio brand specializing in group rowing classes that provide a high-energy, low-impact, full-body workout. Founded on the belief that rowing is an incredibly effective and inclusive form of exercise, RowHouse offers a unique experience that combines cardio, strength training, and community. Classes are designed for all fitness levels, utilizing state-of-the-art Concept2 rowing machines and led by motivating instructors. RowHouse is part of the Xponential Fitness portfolio, a leading global franchisor of boutique fitness brands.

Where Is Row House's Headquarters?

HQ Function

Serves as the central hub for Xponential Fitness and its portfolio brands like RowHouse, overseeing franchise support, marketing, operations, product development, and strategic growth.

Notable Features:

Modern office facilities in a prominent business district, designed to support a dynamic and growing global fitness franchisor. Includes collaborative workspaces and brand-specific support teams.

Work Culture:

Fast-paced, entrepreneurial, and results-driven, with a strong emphasis on fitness and wellness. The culture promotes collaboration, innovation, and support for franchisees and brand growth within the Xponential Fitness ecosystem.

HQ Significance:

The Irvine headquarters is pivotal for the strategic management, national and international expansion of RowHouse, providing centralized resources, leadership, and operational excellence for the brand.

Values Reflected in HQ: The headquarters reflects values of innovation in fitness, strong franchise partnerships, brand excellence, operational efficiency, and a commitment to promoting health and wellness globally.

Location:

RowHouse has a significant and growing presence primarily across the United States, with hundreds of studios open or in development. The brand is actively expanding internationally, with studios and master franchise agreements in countries such as Canada, Australia, and New Zealand. This global expansion is supported by Xponential Fitness's robust international franchising infrastructure, which facilitates franchise development, operational support, and brand consistency across different markets.

Street Address:

17877 Von Karman Ave

City:

Irvine

State/Province:

CA

Country:

USA

Where Else Does Row House Operate Around the World?

Nationwide, USA & Select International Markets (e.g., Canada, Australia, New Zealand)

Address: RowHouse operates through numerous franchised studio locations. Corporate functions are centralized at the Xponential Fitness HQ in Irvine, CA. There are no separate corporate 'other office locations' for the RowHouse brand itself.

To expand brand presence and make RowHouse's unique fitness offerings accessible to diverse regional markets through local entrepreneurs and community engagement.

Buying Intent Signals for Row House

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Row House? Meet the Executive Team

As of April 2025, Row House' leadership includes:

Amanda Aug - President of RowHouse
Anthony Geisler - Chief Executive Officer, Xponential Fitness (Parent Company)
John Meloun - Chief Financial Officer, Xponential Fitness (Parent Company)
Ryan Junk - Chief Operating Officer, Xponential Fitness (Parent Company)
Shaun Grove - President of International, Xponential Fitness (Parent Company)

Who's Investing in Row House?

Row House has been backed by several prominent investors over the years, including:

Xponential Fitness (Parent Company, NYSE: XPOF)
Public Shareholders (as Xponential Fitness is publicly traded)
Snapdragon Capital Partners (Early key investor in Xponential Fitness)

What Leadership Changes Has Row House Seen Recently?

Hire2
Exits1

Over the past year, Xponential Fitness, the parent company of RowHouse, has seen some key executive movements. Amanda Aug was appointed President of RowHouse in early 2023. John Meloun was confirmed as permanent CFO for Xponential Fitness. Sarah Luna, former CMO, departed Xponential Fitness.

Departures

Sarah Luna, Sarah Luna departed from her role as Chief Marketing Officer at Xponential Fitness after several years with the company in various leadership positions.

New Appointments:

Amanda Aug, Amanda Aug was appointed President of RowHouse, bringing her extensive fitness industry experience to lead the rowing brand.
John Meloun, John Meloun's appointment as permanent CFO of Xponential Fitness was confirmed, solidifying financial leadership for the parent company.

What Technology (Tech Stack) Is Used byRow House?

Discover the tools Row House uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Row House Email Formats and Examples

Corporate employees of RowHouse, as part of Xponential Fitness, typically use email addresses associated with the parent company's domain (xponential.com). Common professional email formats include [first].[last]@xponential.com or [first_initial][last]@xponential.com. For inquiries specific to a RowHouse studio, it's best to contact the local studio directly as they may have different email domains.

[first].[last]@xponential.com or [first_initial][last]@xponential.com

Format

jane.doe@xponential.com or jdoe@xponential.com

Example

75%

Success rate

What's the Latest News About Row House?

Franchising.com / PR Newswire • February 1, 2024

RowHouse Inks Deal to Enter New Zealand Market

RowHouse announced a master franchise agreement to expand its presence into New Zealand. This strategic move marks another step in the brand's international growth strategy, aiming to bring its signature low-impact, full-body rowing workouts to a new population....more

Business Wire • October 11, 2023

RowHouse Expands to Australia with Master Franchise Agreement

Xponential Fitness announced it has signed a master franchise agreement for RowHouse in Australia. The agreement, made with an experienced fitness operator, plans for at least 30 RowHouse studios across Australia over the next 10 years, with the first studio anticipated to open in early 2024....more

Xponential Fitness Investor Relations / Business Wire • March 7, 2024

RowHouse Parent Xponential Fitness Reports Strong 2023 Growth and Studio Openings

Xponential Fitness, Inc. (NYSE: XPOF), the parent company of RowHouse, reported its fourth quarter and full-year 2023 financial results. The report highlighted continued system-wide sales growth, a significant number of new studio openings across its portfolio of brands including RowHouse, and positive outlook for continued expansion....more

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