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RowHouse is a boutique fitness studio brand specializing in group rowing classes that provide a high-energy, low-impact, full-body workout. Founded on the belief that rowing is an incredibly effective and inclusive form of exercise, RowHouse offers a unique experience that combines cardio, strength training, and community. Classes are designed for all fitness levels, utilizing state-of-the-art Concept2 rowing machines and led by motivating instructors. RowHouse is part of the Xponential Fitness portfolio, a leading global franchisor of boutique fitness brands.
Serves as the central hub for Xponential Fitness and its portfolio brands like RowHouse, overseeing franchise support, marketing, operations, product development, and strategic growth.
Modern office facilities in a prominent business district, designed to support a dynamic and growing global fitness franchisor. Includes collaborative workspaces and brand-specific support teams.
Fast-paced, entrepreneurial, and results-driven, with a strong emphasis on fitness and wellness. The culture promotes collaboration, innovation, and support for franchisees and brand growth within the Xponential Fitness ecosystem.
The Irvine headquarters is pivotal for the strategic management, national and international expansion of RowHouse, providing centralized resources, leadership, and operational excellence for the brand.
RowHouse has a significant and growing presence primarily across the United States, with hundreds of studios open or in development. The brand is actively expanding internationally, with studios and master franchise agreements in countries such as Canada, Australia, and New Zealand. This global expansion is supported by Xponential Fitness's robust international franchising infrastructure, which facilitates franchise development, operational support, and brand consistency across different markets.
17877 Von Karman Ave
Irvine
CA
USA
Address: RowHouse operates through numerous franchised studio locations. Corporate functions are centralized at the Xponential Fitness HQ in Irvine, CA. There are no separate corporate 'other office locations' for the RowHouse brand itself.
To expand brand presence and make RowHouse's unique fitness offerings accessible to diverse regional markets through local entrepreneurs and community engagement.
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As of April 2025, Row House' leadership includes:
Row House has been backed by several prominent investors over the years, including:
Over the past year, Xponential Fitness, the parent company of RowHouse, has seen some key executive movements. Amanda Aug was appointed President of RowHouse in early 2023. John Meloun was confirmed as permanent CFO for Xponential Fitness. Sarah Luna, former CMO, departed Xponential Fitness.
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Corporate employees of RowHouse, as part of Xponential Fitness, typically use email addresses associated with the parent company's domain (xponential.com). Common professional email formats include [first].[last]@xponential.com or [first_initial][last]@xponential.com. For inquiries specific to a RowHouse studio, it's best to contact the local studio directly as they may have different email domains.
[first].[last]@xponential.com or [first_initial][last]@xponential.com
Format
jane.doe@xponential.com or jdoe@xponential.com
Example
75%
Success rate
Franchising.com / PR Newswire • February 1, 2024
RowHouse announced a master franchise agreement to expand its presence into New Zealand. This strategic move marks another step in the brand's international growth strategy, aiming to bring its signature low-impact, full-body rowing workouts to a new population....more
Business Wire • October 11, 2023
Xponential Fitness announced it has signed a master franchise agreement for RowHouse in Australia. The agreement, made with an experienced fitness operator, plans for at least 30 RowHouse studios across Australia over the next 10 years, with the first studio anticipated to open in early 2024....more
Xponential Fitness Investor Relations / Business Wire • March 7, 2024
Xponential Fitness, Inc. (NYSE: XPOF), the parent company of RowHouse, reported its fourth quarter and full-year 2023 financial results. The report highlighted continued system-wide sales growth, a significant number of new studio openings across its portfolio of brands including RowHouse, and positive outlook for continued expansion....more
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