What Does Roundup River Ranch Do?

Total employees151
HeadquartersGypsum
Founded2006

Roundup River Ranch is a non-profit organization located in Colorado that offers free, year-round camp experiences to children aged 7-17 with serious illnesses and their families. As a member of the SeriousFun Children's Network, founded by Paul Newman, the camp provides a safe, medically-supported, and joyful environment where children can reclaim their childhood, make friends, and build confidence. Activities are thoughtfully adapted to ensure every child can participate, regardless of their medical condition, fostering a sense of normalcy, independence, and empowerment.

Where Is Roundup River Ranch's Headquarters?

HQ Function

Serves as the primary camp location, hosting all on-site residential camp programs, family retreats, medical facilities (The Depot), and administrative operations directly supporting the campers and their families.

Notable Features:

Purpose-built, fully accessible 85-acre ranch facility featuring an adaptive ropes course, arts & crafts center ('The Art Barn'), theater ('The Round Up'), fishing pond, archery range, gymnasium, teaching kitchen, and a state-of-the-art medical center ('The Depot'). The design beautifully integrates with the natural landscape, offering a rustic and welcoming ranch aesthetic.

Work Culture:

The work culture at Roundup River Ranch is deeply mission-driven, compassionate, and collaborative. Staff and volunteers are dedicated to creating a joyful, inclusive, and safe environment, embodying a 'Yes I Can!' spirit. There's a strong emphasis on teamwork, empathy, and fun to deliver exceptional experiences.

HQ Significance:

The camp is a vital sanctuary where children facing serious medical conditions can experience the pure joy and adventure of childhood, connect with peers who understand their challenges, and build self-esteem, all free of charge. It provides critical respite and support for the entire family.

Values Reflected in HQ: The headquarters and camp facilities reflect core values such as joy, safety, inclusion, empowerment, respect for nature, community, and the healing power of play and connection.

Location:

Roundup River Ranch primarily serves children and families from Colorado and the surrounding Rocky Mountain region. While its physical operations are U.S.-based, it is an integral part of the SeriousFun Children's Network, a global community of 30 camps and programs founded by Paul Newman. This affiliation connects Roundup River Ranch to a worldwide mission, allowing for shared best practices and resources to support children with serious illnesses internationally.

Street Address:

8333 Colorado River Road

City:

Gypsum

State/Province:

Colorado

Country:

USA

Where Else Does Roundup River Ranch Operate Around the World?

Avon, Colorado, USA

Address: PO Box 8589, Avon, CO 81620 (Mailing Address)

Facilitates essential off-site administrative and development communication and processes within Colorado, supporting the main camp operations in Gypsum.

Buying Intent Signals for Roundup River Ranch

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Roundup River Ranch? Meet the Executive Team

As of April 2025, Roundup River Ranch' leadership includes:

Ruth B. Johnson, JD - President & CEO
Sarah Pletcher - Chief Operating Officer
Sterling Leija - Chief Development Officer
Kenyatta Plenty - Chief Program Officer

Who's Investing in Roundup River Ranch?

Roundup River Ranch has been backed by several prominent investors over the years, including:

Generous Individual Donors
The Anschutz Foundation
Daniels Fund
El Pomar Foundation
Alpine Bank
Vail Health
State of Colorado
Corporate Partners
Community Foundations

What Leadership Changes Has Roundup River Ranch Seen Recently?

Hire2
Exits0

Roundup River Ranch welcomed key leadership to its executive team in the past 12-18 months. Sarah Pletcher joined as Chief Operating Officer in May 2023, and Kenyatta Plenty was appointed Chief Program Officer in September 2023. Information on executive departures during this specific period is not prominent in public disclosures.

New Appointments:

Sarah Pletcher, Sarah Pletcher appointed as Chief Operating Officer.
Kenyatta Plenty, Kenyatta Plenty appointed as Chief Program Officer.

What Technology (Tech Stack) Is Used byRoundup River Ranch?

Discover the tools Roundup River Ranch uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Roundup River Ranch Email Formats and Examples

The most common email format for Roundup River Ranch staff appears to be the first initial of the first name followed by the last name.

[first_initial][last]@roundupriverranch.org

Format

rjohnson@roundupriverranch.org

Example

85%

Success rate

What's the Latest News About Roundup River Ranch?

VailDaily.com • May 10, 2024

Roundup River Ranch celebrates founder Alison Knapp, new medical director Dr. Lia Gore at annual A Grateful Harvest event

Roundup River Ranch hosted its annual 'A Grateful Harvest' fundraising event, celebrating founder Alison Knapp and officially welcoming its new Medical Director, Dr. Lia Gore. The event underscored the camp's mission and impact on children with serious illnesses and their families....more

VailDaily.com • February 29, 2024

Roundup River Ranch Receives $1M Grant from Daniels Fund

The Daniels Fund awarded a significant $1 million grant to Roundup River Ranch. These funds will support the organization's commitment to providing free, year-round camp programs for children with serious illnesses and their families....more

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