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What Does Rouje Do?

Total employees118
HeadquartersParis
Founded2016

Rouje, founded by French style icon Jeanne Damas in 2016, embodies quintessential Parisian chic. The brand offers a curated collection of ready-to-wear clothing, accessories, and beauty products that are both timeless and effortlessly feminine. Known for its flattering silhouettes, vintage-inspired prints, and a distinct sense of nonchalant elegance, Rouje appeals to women seeking to capture the charm and confidence of Parisian style in their everyday lives. The brand has cultivated a strong global following through its direct-to-consumer model, iconic imagery, and strategic retail presence in key cities.

Where Is Rouje's Headquarters?

HQ Function

Serves as the central hub for design, brand management, marketing, e-commerce operations, and product development. It also houses their flagship Parisian retail store.

Notable Features:

The space is designed to reflect Rouje's distinct aesthetic, often featuring vintage-inspired decor, creating a chic Parisian apartment ambiance. It seamlessly blends office functionalities with a public-facing retail experience.

Work Culture:

The work culture at Rouje is likely creative, dynamic, and deeply immersed in fashion and Parisian lifestyle. It probably emphasizes aesthetic detail, brand consistency, and reflects Jeanne Damas's personal vision and entrepreneurial spirit.

HQ Significance:

The headquarters is more than an administrative office; it's the heart of the Rouje brand, acting as its creative nucleus and a key physical embodiment of its identity for both employees and customers.

Values Reflected in HQ: The headquarters reflects values of elegance, femininity, authenticity, Parisian charm, and a sophisticated blend of classic and contemporary French style.

Location:

Rouje primarily serves its global clientele through a sophisticated e-commerce platform, shipping to numerous countries worldwide. This digital-first approach is complemented by a growing network of physical flagship stores in major international cities such as Paris, New York, and London, as well as concessions in prestigious department stores like Le Bon Marché in Paris and Selfridges in London. This strategy allows Rouje to combine global online accessibility with high-impact, curated retail experiences in key markets.

Street Address:

11 bis Rue Bachaumont

City:

Paris

State/Province:

Île-de-France

Country:

France

Where Else Does Rouje Operate Around the World?

New York, NY/USA

Address: 298 Mott Street, New York, NY 10012

To cater to the significant US customer base, enhance brand visibility in a major global fashion capital, and provide an immersive Rouje brand experience, supporting its direct-to-consumer strategy in the region.

London/United Kingdom

Address: 31 Foubert's Pl, Carnaby, London W1F 7QG

To strengthen Rouje's presence in the European market, engage with UK customers directly, and build brand loyalty through a physical retail experience in a key fashion-forward city.

Buying Intent Signals for Rouje

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rouje? Meet the Executive Team

As of April 2025, Rouje' leadership includes:

Jeanne Damas - Founder & Creative Director
Jérôme Basselier - CEO

Who's Investing in Rouje?

Rouje has been backed by several prominent investors over the years, including:

Partech

What Leadership Changes Has Rouje Seen Recently?

Hire0
Exits0

No major publicly announced executive hires or exits have been identified for Rouje in the last 12 months. The core leadership team, including Founder Jeanne Damas and CEO Jérôme Basselier, appears to remain stable as the company focuses on growth and retail expansion.

What Technology (Tech Stack) Is Used byRouje?

Discover the tools Rouje uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rouje Email Formats and Examples

Rouje likely utilizes standard professional email address formats for its corporate communications. Common formats for companies of its size and nature include combinations of first name and last name.

[first_initial][last_name]@rouje.com (e.g., jdoe@rouje.com) or [first_name].[last_name]@rouje.com (e.g., jane.doe@rouje.com)

Format

contact@rouje.com (General contact, specific executive emails are not publicly listed)

Example

70%

Success rate

What's the Latest News About Rouje?

FashionNetwork.comJanuary 29, 2024

Rouje: Jeanne Damas's label surpasses €40 million in revenue and boosts its retail expansion

Rouje, the fashion label founded by Jeanne Damas, announced it has surpassed €40 million in annual revenue. The brand is focusing on strengthening its retail expansion strategy, following successful new store openings in New York and London, and plans further international growth....more

FashionUnited UKNovember 24, 2023

Rouje opens first London flagship in Carnaby

French fashion label Rouje, established by Jeanne Damas, has launched its debut London flagship store on Foubert’s Place in Carnaby. The new retail space offers the brand's complete womenswear, accessories, and beauty collections, marking a significant step in its UK market presence....more

WWDNovember 16, 2023

Rouje Opens First U.S. Store in New York’s Nolita

Parisian brand Rouje, founded by Jeanne Damas, has opened its first permanent store in the United States on Mott Street in New York City's Nolita neighborhood. The store aims to provide the complete Rouje experience, including its ready-to-wear lines, beauty products, and home goods, to its American customers....more

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