Rouje, founded by French style icon Jeanne Damas in 2016, embodies quintessential Parisian chic. The brand offers a curated collection of ready-to-wear clothing, accessories, and beauty products that are both timeless and effortlessly feminine. Known for its flattering silhouettes, vintage-inspired prints, and a distinct sense of nonchalant elegance, Rouje appeals to women seeking to capture the charm and confidence of Parisian style in their everyday lives. The brand has cultivated a strong global following through its direct-to-consumer model, iconic imagery, and strategic retail presence in key cities.
Serves as the central hub for design, brand management, marketing, e-commerce operations, and product development. It also houses their flagship Parisian retail store.
The space is designed to reflect Rouje's distinct aesthetic, often featuring vintage-inspired decor, creating a chic Parisian apartment ambiance. It seamlessly blends office functionalities with a public-facing retail experience.
The work culture at Rouje is likely creative, dynamic, and deeply immersed in fashion and Parisian lifestyle. It probably emphasizes aesthetic detail, brand consistency, and reflects Jeanne Damas's personal vision and entrepreneurial spirit.
The headquarters is more than an administrative office; it's the heart of the Rouje brand, acting as its creative nucleus and a key physical embodiment of its identity for both employees and customers.
Rouje primarily serves its global clientele through a sophisticated e-commerce platform, shipping to numerous countries worldwide. This digital-first approach is complemented by a growing network of physical flagship stores in major international cities such as Paris, New York, and London, as well as concessions in prestigious department stores like Le Bon Marché in Paris and Selfridges in London. This strategy allows Rouje to combine global online accessibility with high-impact, curated retail experiences in key markets.
11 bis Rue Bachaumont
Paris
Île-de-France
France
Address: 298 Mott Street, New York, NY 10012
To cater to the significant US customer base, enhance brand visibility in a major global fashion capital, and provide an immersive Rouje brand experience, supporting its direct-to-consumer strategy in the region.
Address: 31 Foubert's Pl, Carnaby, London W1F 7QG
To strengthen Rouje's presence in the European market, engage with UK customers directly, and build brand loyalty through a physical retail experience in a key fashion-forward city.
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As of April 2025, Rouje' leadership includes:
Rouje has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits have been identified for Rouje in the last 12 months. The core leadership team, including Founder Jeanne Damas and CEO Jérôme Basselier, appears to remain stable as the company focuses on growth and retail expansion.
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Rouje likely utilizes standard professional email address formats for its corporate communications. Common formats for companies of its size and nature include combinations of first name and last name.
[first_initial][last_name]@rouje.com (e.g., jdoe@rouje.com) or [first_name].[last_name]@rouje.com (e.g., jane.doe@rouje.com)
Format
contact@rouje.com (General contact, specific executive emails are not publicly listed)
Example
70%
Success rate
FashionNetwork.com • January 29, 2024
Rouje, the fashion label founded by Jeanne Damas, announced it has surpassed €40 million in annual revenue. The brand is focusing on strengthening its retail expansion strategy, following successful new store openings in New York and London, and plans further international growth....more
FashionUnited UK • November 24, 2023
French fashion label Rouje, established by Jeanne Damas, has launched its debut London flagship store on Foubert’s Place in Carnaby. The new retail space offers the brand's complete womenswear, accessories, and beauty collections, marking a significant step in its UK market presence....more
WWD • November 16, 2023
Parisian brand Rouje, founded by Jeanne Damas, has opened its first permanent store in the United States on Mott Street in New York City's Nolita neighborhood. The store aims to provide the complete Rouje experience, including its ready-to-wear lines, beauty products, and home goods, to its American customers....more
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