Rough Country
Rough Country's Overview
Rough Country is a prominent American company specializing in the design, manufacturing, and distribution of off-road suspension systems, lift kits, leveling kits, and a wide array of accessories for trucks, Jeeps, and SUVs. Known for offering affordable and quality aftermarket parts, Rough Country enables enthusiasts to customize their vehicles for enhanced performance and aesthetics. They cater to a broad customer base, from DIY installers to professional shops, focusing on innovation, customer service, and a comprehensive product line.
Where is Rough Country's Headquarters?
HQ Function
Serves as the central hub for design, engineering, manufacturing, warehousing, distribution, customer support, and corporate operations.
Notable Features:
Extensive campus with large-scale manufacturing facilities, advanced warehousing systems for efficient order fulfillment, and dedicated R&D spaces.
Work Culture:
Characterized by a passion for off-roading and automotive customization, fostering a team-oriented environment focused on product quality, innovation, and customer satisfaction. Employees often share enthusiasm for the products they help create.
HQ Significance:
The Dyersburg facility is crucial for maintaining Rough Country's control over product quality, inventory management, and rapid distribution across North America. It represents a significant investment in American manufacturing.
Values Reflected in HQ: Efficiency, quality control, innovation in manufacturing processes, and commitment to serving the off-road community are reflected in the scale and technological integration of the headquarters.
Location:
Rough Country primarily focuses on the North American market (USA and Canada) but has a growing international presence through a network of authorized dealers and distributors in various countries. They support global customers by offering international shipping options and partnering with regional specialists who understand local market needs and vehicle specifications. Their website often features a dealer locator that can help international customers find local suppliers.
Street Address:
1400 Morgan Rd
City:
Dyersburg
State/Province:
TN
Country:
USA
Rough Country's Global Presence
West Friendship, MD
Address: 12300 West Friendship Rd, West Friendship, MD 21794
To improve shipping times and reduce freight costs for customers in the eastern United States, supporting the company's commitment to customer service and rapid product delivery.
Compton, CA (PWI/Wheel Pros Location)
Address: 1791 S. Acacia Ave, Compton, CA 90220 (Example PWI location)
Leverages PWI's established logistics infrastructure for efficient distribution on the West Coast and surrounding regions.
Buying Intent Signals for Rough Country
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Executive Team of Rough Country
As of April 2025, Rough Country' leadership includes:
Investors of Rough Country
Rough Country has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific executive changes solely for the Rough Country brand are not widely publicized. Most high-level executive news would be at the PWI (parent company) level. As of late 2023/early 2024, PWI has been integrating its various acquired brands. No major, publicly announced Rough Country-specific hires or exits have been prominent in the last 12 months.
Technology (Tech Stack) used by Rough Country
Discover the tools Rough Country uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rough Country Email Formats and Examples
Rough Country likely uses common corporate email formats. While exact structures can vary, patterns often involve combinations of first name, last name, and initials.
[firstinitial][last]@roughcountry.com (e.g., jdoe@roughcountry.com) or [first].[last]@roughcountry.com (e.g., jane.doe@roughcountry.com)
Format
jsmith@roughcountry.com
Example
85%
Success rate
News and media
SEMA Show • October 26, 2023
Rough Country Named SEMA Manufacturer of the Year
Rough Country was recognized as the 2023 SEMA Manufacturer of the Year. This prestigious award honors a manufacturing company for its outstanding contributions to the specialty-equipment market during the past year....more
Wheel Pros (now PWI) • November 1, 2022
Wheel Pros Acquires Rough Country, A Leader in Suspension Systems and Off-Road Accessories
Wheel Pros, backed by Clearlake Capital Group, L.P. and in partnership with management, announced it has acquired Rough Country from Gridiron Capital. This acquisition significantly expands Wheel Pros' portfolio in the automotive aftermarket....more
PWI • February 1, 2024
PWI Announces Acquisition of Superlift
PWI, the parent company of Rough Country, announced its acquisition of Superlift Suspension, a prominent manufacturer of lift kits and suspension systems. This acquisition further strengthens PWI's position in the off-road aftermarket....more
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