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RotoGrinders's Overview

Total employees75
HeadquartersNashville
Founded2010

RotoGrinders is a premier destination for daily fantasy sports (DFS) players, offering a comprehensive suite of tools, expert analysis, educational content, and a vibrant community. Founded in 2010, the platform provides player projections, lineup optimizers, DFS strategy articles, news, and forums for a wide range of sports including NFL, NBA, MLB, NHL, PGA, and more. RotoGrinders aims to help users make more informed decisions and enhance their DFS performance. In 2019, RotoGrinders was acquired by Better Collective, a global sports betting media group.

Where is RotoGrinders's Headquarters?

HQ Function

Serves as the main operational hub for RotoGrinders' content creation, product development, marketing, and community management for its daily fantasy sports offerings.

Notable Features:

Modern office space located in a central business district, designed to foster collaboration and innovation for a digital media and technology-focused company. Likely features state-of-the-art technology infrastructure.

Work Culture:

A dynamic and fast-paced environment driven by a passion for sports, data analysis, and digital content. The culture likely emphasizes teamwork, innovation in DFS tools, and a commitment to providing high-quality information to the DFS community. Being part of Better Collective, it would also align with a larger, international media group's values.

HQ Significance:

The Nashville location is significant as a central point for coordinating RotoGrinders' extensive network of analysts, content creators, and developers, ensuring timely and relevant DFS insights are delivered to users. It's also a key US hub for its parent company, Better Collective.

Values Reflected in HQ: The headquarters likely reflects values such as expertise in sports analytics, technological innovation, community engagement, and a commitment to quality and accuracy in content delivery.

Location:

While RotoGrinders' primary market focus is North America (USA and Canada) due to the prevalence of Daily Fantasy Sports in the region, its content and tools are accessible to users globally. As a subsidiary of Better Collective, a global sports betting media group headquartered in Denmark with offices worldwide, RotoGrinders benefits from an international infrastructure and reach. This allows it to serve DFS enthusiasts wherever such games are popular and legally permitted, supported by a distributed team of experts.

Street Address:

209 10th Ave S, Suite 560

City:

Nashville

State/Province:

Tennessee

Country:

USA

RotoGrinders's Global Presence

Remote/Distributed

Address: N/A - Various Locations Globally

To provide comprehensive, round-the-clock sports coverage and DFS insights by leveraging experts located in different time zones and regions.

New York, NY/USA

Address: c/o Better Collective, 100 W 33rd St, Suite 1007-1008, New York, NY 10001

Supports Better Collective's broader North American media operations and strategic initiatives, which include the RotoGrinders brand.

Buying Intent Signals for RotoGrinders

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of RotoGrinders

As of April 2025, RotoGrinders' leadership includes:

Calvin "Cal" Spears - Co-Founder & Head of US Marketing (Better Collective)
Cameron MacMillan - Co-Founder & Head of Premium Production (Better Collective)
Riley Bryant - Co-Founder
Marc Pedersen - CEO, Better Collective USA (Parent Company)

Investors of RotoGrinders

RotoGrinders has been backed by several prominent investors over the years, including:

Better Collective (Acquirer and Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No specific high-profile executive hires or exits solely for the RotoGrinders leadership team have been prominently announced in the last 12 months. Leadership transitions, if any, would likely be part of broader Better Collective strategic moves. The original co-founders remain active within Better Collective.

Technology (Tech Stack) used by RotoGrinders

Discover the tools RotoGrinders uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

RotoGrinders Email Formats and Examples

RotoGrinders, as part of Better Collective, may utilize email formats common to its parent company or maintain its original structure for existing personnel. Common professional email formats include [first].[last]@domain.com or [first_initial][last]@domain.com.

Likely formats: [first].[last]@rotogrinders.com or [first_initial][last]@rotogrinders.com. For parent company Better Collective: [initials]@bettercollective.com or [first].[last]@bettercollective.com.

Format

calspears@rotogrinders.com

Example

70%

Success rate

News and media

Better CollectiveMarch 7, 2024

RotoGrinders News: Fanatics Betting and Gaming and Better Collective Announce Multi-State Sports Betting Agreement

Better Collective, RotoGrinders' parent company, announced a strategic partnership with Fanatics Betting and Gaming. This agreement will leverage Better Collective's market-leading media technology and audience (including RotoGrinders users) to refer users to Fanatics Sportsbook across multiple U.S. states....more

Better CollectiveFebruary 1, 2023

RotoGrinders News: Better Collective signs new media partnerships in North America

Better Collective announced new media partnerships with notable news media outlets across North America. These partnerships will allow Better Collective, through brands like RotoGrinders, to provide betting and DFS content, data, and statistics to a broader audience....more

SBC AmericasApril 29, 2019

RotoGrinders News: Better Collective completes RotoGrinders acquisition for $21m

Better Collective finalized its acquisition of RotoGrinders for a total price of $21 million. This move significantly strengthened Better Collective's position in the US market and integrated RotoGrinders' leading DFS community and content platform into its portfolio....more

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