What Does Rothco Do?

Total employees88
HeadquartersBrentwood
Founded1953

Rothco is a leading global supplier of military, tactical, outdoor, and survival clothing and gear. Founded in 1953, the company has over 70 years of experience providing an extensive range of products to a diverse customer base including retailers, distributors, and government agencies. Rothco is renowned for its comprehensive product selection, quality, and commitment to serving the needs of its niche markets. In January 2024, Rothco was acquired by EssilorLuxottica and is being integrated into its Oakley division, aiming to expand its reach and capabilities further.

Where Is Rothco's Headquarters?

HQ Function

This facility serves as the central hub for Rothco's corporate operations, product design and development, extensive warehousing, and global distribution of its military, tactical, and outdoor gear.

Notable Features:

Features a large-scale, modern warehouse optimized for efficient inventory management and global shipping, alongside contemporary office spaces for its operational and administrative teams. The facility spans a significant area to accommodate its vast product inventory.

Work Culture:

The work culture at Rothco's HQ is characterized by a commitment to industry expertise, customer service, and product quality. It fosters a collaborative and dynamic environment focused on meeting the demands of the military, tactical, and outdoor markets.

HQ Significance:

The Brentwood headquarters is pivotal to Rothco's operations, enabling robust supply chain management, product innovation, and efficient distribution to its worldwide network of dealers and customers, reinforcing its market leadership in specialized gear.

Values Reflected in HQ: The headquarters' scale, efficiency, and comprehensive operations reflect Rothco's core values of reliability, extensive product availability, and commitment to providing quality goods and service to its specialized global markets.

Location:

Rothco maintains a significant global presence by supplying its products to an extensive network of authorized dealers and distributors in over 100 countries. While its primary operations and distribution are centralized at its New York headquarters, this well-established network ensures that Rothco's military, tactical, and outdoor gear effectively reaches customers, retailers, and professional organizations worldwide.

Street Address:

301 Crooked Hill Road

City:

Brentwood

State/Province:

NY

Country:

USA

Where Else Does Rothco Operate Around the World?

Global Distribution Network (Centralized Operations)

Address: Primary operations are centralized at 301 Crooked Hill Road, Brentwood, NY, USA. Global reach is achieved via a network of distributors.

This centralized operational model, combined with a robust distributor network, ensures efficient product distribution and consistent customer support across diverse international markets, all managed from the main HQ.

Buying Intent Signals for Rothco

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rothco? Meet the Executive Team

As of April 2025, Rothco' leadership includes:

Howard Somberg - President & CEO (at time of acquisition by EssilorLuxottica in Jan 2024)
Marc S. Garson - Executive Vice President (at time of acquisition by EssilorLuxottica in Jan 2024)
Kristy Dineen - Vice President of Marketing & E-commerce (Key leadership prior to/during acquisition)

Who's Investing in Rothco?

Rothco has been backed by several prominent investors over the years, including:

EssilorLuxottica (Parent Company, via Oakley, Inc. as of January 2024)

What Leadership Changes Has Rothco Seen Recently?

Hire0
Exits0

The most significant leadership-related event for Rothco in the last 12 months was its acquisition by EssilorLuxottica (through its subsidiary Oakley, Inc.) finalized in January 2024. This transition in ownership implies changes in ultimate strategic oversight and integration within the EssilorLuxottica group. Specific individual new executive hires or departures at the Rothco brand's operational level, separate from the acquisition integration, have not been widely publicized.

What Technology (Tech Stack) Is Used byRothco?

Discover the tools Rothco uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rothco Email Formats and Examples

Rothco commonly utilizes an email format that combines the employee's first initial followed directly by their last name, preceding the '@rothco.com' domain. This pattern is frequently observed for company communications and is a standard for many organizations.

flast@rothco.com

Format

jsmith@rothco.com

Example

75%

Success rate

What's the Latest News About Rothco?

sgbonline.comJanuary 30, 2024

EssilorLuxottica Acquires Rothco

EssilorLuxottica announced the completion of its acquisition of Rothco, a prominent U.S. wholesaler specializing in military and outdoor lifestyle apparel and accessories. Rothco is set to be integrated into EssilorLuxottica's Oakley division, aiming to leverage synergies and expand market reach....more

visionmonday.comFebruary 1, 2024

EssilorLuxottica Finalizes Acquisition of Rothco

EssilorLuxottica has finalized its acquisition of Rothco. The deal brings Rothco, known for its extensive range of military-inspired and functional gear, under the EssilorLuxottica umbrella, where it will be part of the Oakley family....more

outdoorsportswire.comAugust 2, 2023

Rothco Celebrates 70th Anniversary

In 2023, Rothco, a leading supplier in the military, tactical, and outdoor gear market, proudly commemorated its 70th anniversary. The milestone celebrated seven decades of industry service, product innovation, and unwavering commitment to its diverse global customer base....more

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