Rose Bikes GmbH is a German bicycle manufacturer headquartered in Bocholt. With a history spanning over a century, starting as a small bike shop in 1907, Rose Bikes has evolved into a prominent direct-to-consumer brand renowned for its high-quality, configurable bicycles across various categories including road, mountain, gravel, trekking, and e-bikes. They emphasize innovation, customer-specific configurations, and a strong online presence complemented by physical 'ROSE Stores' and 'BIKETOWNs' for an immersive brand experience.
Serves as the central hub for administration, product design and development, bike assembly, marketing, global operations, and customer service. It also features the flagship ROSE BIKETOWN, a large retail and experience center.
The ROSE BIKETOWN Bocholt is a state-of-the-art flagship store and experience center spanning over 4,000 square meters. It offers individual bike consultations, bike fitting, workshops, a test track, and a comprehensive display of ROSE products. The architecture is modern and customer-focused.
A dynamic, innovative, and employee-centric environment deeply rooted in cycling culture. There's a strong emphasis on quality, customer service, sustainability, and a passion for bicycles. The culture fosters collaboration and allows employees to engage directly with the products and cycling community.
The Bocholt HQ is the historical heart of the company, evolving from its origins in 1907. It symbolizes ROSE's commitment to quality, German engineering, customization, and direct customer interaction through the BIKETOWN concept. It's central to their brand identity and operational control.
Rose Bikes primarily operates on a direct-to-consumer model via its extensive e-commerce platform, shipping bicycles and accessories to customers across Europe and in select international markets. Their physical presence is concentrated in Germany with several ROSE Stores and their flagship BIKETOWN in Bocholt, plus a store in Switzerland. Globally, they support customers through online sales, international shipping, and dedicated customer service teams.
Schersweide 4
Bocholt
North Rhine-Westphalia
Germany
Address: MONA Einkaufszentrum, Mona-Lisa-Straße 4, 81829 München, Germany
To provide a physical touchpoint for customers in the Munich metropolitan area and Bavaria, enhancing brand presence and offering direct service and expert advice in a major urban center.
Address: Lindenstraße 90, 10969 Berlin, Germany
Serves the Berlin-Brandenburg metropolitan region, providing direct customer interaction, brand building, and access to products and services for a large urban cycling community.
Address: Kaiser-Wilhelm-Ring 27-29, 50672 Köln, Germany
To cater to the densely populated Rhine-Ruhr area, offering a local point of contact and brand experience for customers in and around Cologne.
Address: Dorfstrasse 113, 8706 Meilen, Switzerland
To serve the Swiss market with a dedicated retail and service location, catering to local preferences and providing a direct brand experience outside of Germany.
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As of April 2025, ROSE Bikes' leadership includes:
ROSE Bikes has been backed by several prominent investors over the years, including:
In the past 12 months, Rose Bikes formalized a dual leadership structure, appointing Stefanie Rose as co-Managing Director alongside Thorsten Heckrath-Rose. This move emphasizes family continuity and strengthens the management team for future growth. No major external executive hires or departures have been publicly announced.
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Rose Bikes likely uses common German business email formats, typically combining parts of an employee's name. Common patterns include first initial followed by last name, or first name separated from last name by a dot.
[first_initial][last_name]@rosebikes.com or [first_name].[last_name]@rosebikes.com
Format
m.muster@rosebikes.com
Example
75%
Success rate
LifePR.de / ROSE Bikes GmbH • March 20, 2024
Rose Bikes introduced its new SNEAK+ EQ urban e-bike. Designed for commuters and style-conscious city dwellers, the SNEAK+ EQ features a lightweight Mahle X35+ hub motor, a slim integrated battery, and is equipped with practical features like lights, fenders, and a pannier rack....more
SAZbike.de • February 27, 2024
Rose Bikes has formally established a dual leadership structure with Stefanie Rose joining Thorsten Heckrath-Rose as co-Managing Director. This strategic move aims to leverage their combined expertise for future growth and underscores the family's continued commitment to the company's development....more
BICO Group (Annual Report 2023 context) • February 22, 2024
Within BICO Group's annual financial reporting for 2023, Rose Bikes was highlighted for its strong brand appeal and contribution to sales. Despite a challenging market, Rose continued to focus on product innovation and its direct-to-consumer strategy, maintaining a significant presence in the premium bicycle segment....more
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