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ROSE Bikes's Overview

Total employees184
HeadquartersBocholt
Founded1907

Rose Bikes GmbH is a German bicycle manufacturer headquartered in Bocholt. With a history spanning over a century, starting as a small bike shop in 1907, Rose Bikes has evolved into a prominent direct-to-consumer brand renowned for its high-quality, configurable bicycles across various categories including road, mountain, gravel, trekking, and e-bikes. They emphasize innovation, customer-specific configurations, and a strong online presence complemented by physical 'ROSE Stores' and 'BIKETOWNs' for an immersive brand experience.

Where is ROSE Bikes's Headquarters?

HQ Function

Serves as the central hub for administration, product design and development, bike assembly, marketing, global operations, and customer service. It also features the flagship ROSE BIKETOWN, a large retail and experience center.

Notable Features:

The ROSE BIKETOWN Bocholt is a state-of-the-art flagship store and experience center spanning over 4,000 square meters. It offers individual bike consultations, bike fitting, workshops, a test track, and a comprehensive display of ROSE products. The architecture is modern and customer-focused.

Work Culture:

A dynamic, innovative, and employee-centric environment deeply rooted in cycling culture. There's a strong emphasis on quality, customer service, sustainability, and a passion for bicycles. The culture fosters collaboration and allows employees to engage directly with the products and cycling community.

HQ Significance:

The Bocholt HQ is the historical heart of the company, evolving from its origins in 1907. It symbolizes ROSE's commitment to quality, German engineering, customization, and direct customer interaction through the BIKETOWN concept. It's central to their brand identity and operational control.

Values Reflected in HQ: Innovation (custom bike configurations, advanced e-bike technology), customer focus (BIKETOWN experience, direct service, community engagement), quality (German engineering, in-house assembly and testing), and a deep passion for cycling are all reflected in the HQ's design, operations, and atmosphere.

Location:

Rose Bikes primarily operates on a direct-to-consumer model via its extensive e-commerce platform, shipping bicycles and accessories to customers across Europe and in select international markets. Their physical presence is concentrated in Germany with several ROSE Stores and their flagship BIKETOWN in Bocholt, plus a store in Switzerland. Globally, they support customers through online sales, international shipping, and dedicated customer service teams.

Street Address:

Schersweide 4

City:

Bocholt

State/Province:

North Rhine-Westphalia

Country:

Germany

ROSE Bikes's Global Presence

Munich, Bavaria/Germany

Address: MONA Einkaufszentrum, Mona-Lisa-Straße 4, 81829 München, Germany

To provide a physical touchpoint for customers in the Munich metropolitan area and Bavaria, enhancing brand presence and offering direct service and expert advice in a major urban center.

Berlin/Germany

Address: Lindenstraße 90, 10969 Berlin, Germany

Serves the Berlin-Brandenburg metropolitan region, providing direct customer interaction, brand building, and access to products and services for a large urban cycling community.

Cologne, North Rhine-Westphalia/Germany

Address: Kaiser-Wilhelm-Ring 27-29, 50672 Köln, Germany

To cater to the densely populated Rhine-Ruhr area, offering a local point of contact and brand experience for customers in and around Cologne.

Meilen/Switzerland

Address: Dorfstrasse 113, 8706 Meilen, Switzerland

To serve the Swiss market with a dedicated retail and service location, catering to local preferences and providing a direct brand experience outside of Germany.

Buying Intent Signals for ROSE Bikes

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ROSE Bikes

As of April 2025, ROSE Bikes' leadership includes:

Thorsten Heckrath-Rose - Managing Director (CEO)
Stefanie Rose - Managing Director

Investors of ROSE Bikes

ROSE Bikes has been backed by several prominent investors over the years, including:

Rose Family (Majority Shareholders)
BICO Group AB (Significant Minority Stake)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

In the past 12 months, Rose Bikes formalized a dual leadership structure, appointing Stefanie Rose as co-Managing Director alongside Thorsten Heckrath-Rose. This move emphasizes family continuity and strengthens the management team for future growth. No major external executive hires or departures have been publicly announced.

New Appointments:

Stefanie Rose, Stefanie Rose appointed as Managing Director, joining Thorsten Heckrath-Rose in a dual leadership role to guide the company.

Technology (Tech Stack) used by ROSE Bikes

Discover the tools ROSE Bikes uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ROSE Bikes Email Formats and Examples

Rose Bikes likely uses common German business email formats, typically combining parts of an employee's name. Common patterns include first initial followed by last name, or first name separated from last name by a dot.

[first_initial][last_name]@rosebikes.com or [first_name].[last_name]@rosebikes.com

Format

m.muster@rosebikes.com

Example

75%

Success rate

News and media

LifePR.de / ROSE Bikes GmbHMarch 20, 2024

Rose Bikes presents the new SNEAK+ EQ: Stylish urban e-bike for commuters and trendsetters

Rose Bikes introduced its new SNEAK+ EQ urban e-bike. Designed for commuters and style-conscious city dwellers, the SNEAK+ EQ features a lightweight Mahle X35+ hub motor, a slim integrated battery, and is equipped with practical features like lights, fenders, and a pannier rack....more

SAZbike.deFebruary 27, 2024

Rose Bikes reorganizes with dual leadership

Rose Bikes has formally established a dual leadership structure with Stefanie Rose joining Thorsten Heckrath-Rose as co-Managing Director. This strategic move aims to leverage their combined expertise for future growth and underscores the family's continued commitment to the company's development....more

BICO Group (Annual Report 2023 context)February 22, 2024

Rose Bikes Showcases Strong Brand Performance in BICO Group's 2023 Results

Within BICO Group's annual financial reporting for 2023, Rose Bikes was highlighted for its strong brand appeal and contribution to sales. Despite a challenging market, Rose continued to focus on product innovation and its direct-to-consumer strategy, maintaining a significant presence in the premium bicycle segment....more

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