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Rootstrap is a digital product studio focused on helping companies scale their people, processes, and products through outcome-driven development. They specialize in custom web and mobile application development, AI/ML solutions, UI/UX design, and staff augmentation. Rootstrap partners with a diverse range of clients, from innovative startups to established enterprises, to build impactful digital experiences and solve complex technological challenges. Their approach emphasizes collaboration, transparency, and a commitment to delivering high-quality, scalable solutions.
Serves as the central hub for US operations, strategic partnerships, business development, and client relations, particularly for North American clients. Key design and product strategy decisions are often driven from this location.
Modern office space situated on the iconic Sunset Strip, offering an inspiring work environment with convenient access to amenities and industry events. The location facilitates collaboration with local tech and creative communities.
The West Hollywood office fosters a collaborative, innovative, and fast-paced work culture. It emphasizes agile methodologies, continuous learning, and a client-centric approach to problem-solving.
Its location in a major US tech and media hub provides access to top talent, venture capital, and a vibrant network of potential clients and partners. It underscores Rootstrap's commitment to the North American market.
Rootstrap maintains a significant global presence with key offices in North and South America. This strategic distribution allows them to tap into diverse talent pools, offer nearshore and offshore development models, and provide continuous support to their international clientele. Functions supported globally include software engineering, UI/UX design, product strategy, project management, quality assurance, and client services, ensuring comprehensive project delivery from ideation to launch and beyond.
8730 Sunset Blvd, Ste 400
West Hollywood
CA
USA
Address: Dr. Luis Bonavita 1294, World Trade Center Montevideo, Torre III, Piso 3, Montevideo, 11300, Uruguay
Serves as a key nearshore development center for North American clients and a central point for South American operations, offering timezone alignment and cost-effective solutions.
Address: Av. Libertador 6350, Piso 7, Buenos Aires, C1428 CABA, Argentina
Expands Rootstrap's talent reach in South America, complementing the Montevideo office by providing additional nearshore development capacity and expertise.
Address: Information on a specific physical office address in New York is less prominent; operations may be remote or co-working based. Focus is on client relations and business development.
Strengthens Rootstrap's presence in a major US business and financial center, facilitating closer relationships with East Coast enterprises and startups.
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As of April 2025, Rootstrap' leadership includes:
Rootstrap has been backed by several prominent investors over the years, including:
Based on publicly available information, Rootstrap's core executive team has shown stability. No major high-profile executive hires or departures have been widely announced in the press over the last 12 months. Minor role adjustments or internal promotions may occur but are not typically publicized.
Discover the tools Rootstrap uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rootstrap commonly uses a standardized email format for its employees. Based on industry conventions and observed patterns, the most likely format is the first initial followed by the last name.
[first_initial][last]@rootstrap.com
Format
jdoe@rootstrap.com
Example
85%
Success rate
Clutch.co • December 7, 2023
Rootstrap has been honored by Clutch as a 2023 Fall Clutch Global Award winner. This award recognizes B2B service providers for their industry expertise and ability to deliver exceptional results compared to other companies in their line of service....more
Clutch.co • October 26, 2023
Clutch, a leading global marketplace of B2B service providers, announced its list of the top-performing B2B companies in California for 2023, with Rootstrap earning a place on this prestigious list for its excellence in software development services....more
The Manifest • May 1, 2023
Rootstrap was highlighted by The Manifest, a business news and how-to website, as one of New York's most reviewed and recommended B2B leaders in various categories including software development and mobile app development for 2023....more
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