What Does Rootstrap Do?

Total employees350
HeadquartersWest Hollywood
Founded2011

Rootstrap is a digital product studio focused on helping companies scale their people, processes, and products through outcome-driven development. They specialize in custom web and mobile application development, AI/ML solutions, UI/UX design, and staff augmentation. Rootstrap partners with a diverse range of clients, from innovative startups to established enterprises, to build impactful digital experiences and solve complex technological challenges. Their approach emphasizes collaboration, transparency, and a commitment to delivering high-quality, scalable solutions.

Where Is Rootstrap's Headquarters?

HQ Function

Serves as the central hub for US operations, strategic partnerships, business development, and client relations, particularly for North American clients. Key design and product strategy decisions are often driven from this location.

Notable Features:

Modern office space situated on the iconic Sunset Strip, offering an inspiring work environment with convenient access to amenities and industry events. The location facilitates collaboration with local tech and creative communities.

Work Culture:

The West Hollywood office fosters a collaborative, innovative, and fast-paced work culture. It emphasizes agile methodologies, continuous learning, and a client-centric approach to problem-solving.

HQ Significance:

Its location in a major US tech and media hub provides access to top talent, venture capital, and a vibrant network of potential clients and partners. It underscores Rootstrap's commitment to the North American market.

Values Reflected in HQ: The headquarters reflects Rootstrap's values of innovation, excellence, and global connectivity, providing a professional and dynamic setting for its team and clients.

Location:

Rootstrap maintains a significant global presence with key offices in North and South America. This strategic distribution allows them to tap into diverse talent pools, offer nearshore and offshore development models, and provide continuous support to their international clientele. Functions supported globally include software engineering, UI/UX design, product strategy, project management, quality assurance, and client services, ensuring comprehensive project delivery from ideation to launch and beyond.

Street Address:

8730 Sunset Blvd, Ste 400

City:

West Hollywood

State/Province:

CA

Country:

USA

Where Else Does Rootstrap Operate Around the World?

Montevideo, Uruguay

Address: Dr. Luis Bonavita 1294, World Trade Center Montevideo, Torre III, Piso 3, Montevideo, 11300, Uruguay

Serves as a key nearshore development center for North American clients and a central point for South American operations, offering timezone alignment and cost-effective solutions.

Buenos Aires, Argentina

Address: Av. Libertador 6350, Piso 7, Buenos Aires, C1428 CABA, Argentina

Expands Rootstrap's talent reach in South America, complementing the Montevideo office by providing additional nearshore development capacity and expertise.

New York, NY, USA

Address: Information on a specific physical office address in New York is less prominent; operations may be remote or co-working based. Focus is on client relations and business development.

Strengthens Rootstrap's presence in a major US business and financial center, facilitating closer relationships with East Coast enterprises and startups.

Buying Intent Signals for Rootstrap

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rootstrap? Meet the Executive Team

As of April 2025, Rootstrap' leadership includes:

Ben Lee - CEO & Co-Founder
David Jarrett - COO & Co-Founder
Patrick Mckenzie - Chief Product Officer
Eugenio Estrade - Chief Technology Officer
Raquel Dorta - Chief People Officer

Who's Investing in Rootstrap?

Rootstrap has been backed by several prominent investors over the years, including:

Primarily privately funded and/or bootstrapped. Specific external investor details are not widely publicized.

What Leadership Changes Has Rootstrap Seen Recently?

Hire0
Exits0

Based on publicly available information, Rootstrap's core executive team has shown stability. No major high-profile executive hires or departures have been widely announced in the press over the last 12 months. Minor role adjustments or internal promotions may occur but are not typically publicized.

What Technology (Tech Stack) Is Used byRootstrap?

Discover the tools Rootstrap uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rootstrap Email Formats and Examples

Rootstrap commonly uses a standardized email format for its employees. Based on industry conventions and observed patterns, the most likely format is the first initial followed by the last name.

[first_initial][last]@rootstrap.com

Format

jdoe@rootstrap.com

Example

85%

Success rate

What's the Latest News About Rootstrap?

Clutch.co • December 7, 2023

Rootstrap Recognized as a 2023 Fall Clutch Global Award Winner

Rootstrap has been honored by Clutch as a 2023 Fall Clutch Global Award winner. This award recognizes B2B service providers for their industry expertise and ability to deliver exceptional results compared to other companies in their line of service....more

Clutch.co • October 26, 2023

Rootstrap Named Among Top B2B Service Providers in California for 2023 by Clutch

Clutch, a leading global marketplace of B2B service providers, announced its list of the top-performing B2B companies in California for 2023, with Rootstrap earning a place on this prestigious list for its excellence in software development services....more

The Manifest • May 1, 2023

The Manifest Recognizes Rootstrap Among New York’s Most Reviewed B2B Leaders for 2023

Rootstrap was highlighted by The Manifest, a business news and how-to website, as one of New York's most reviewed and recommended B2B leaders in various categories including software development and mobile app development for 2023....more

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