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RootsAutomation is an innovative technology company specializing in AI-powered automation solutions, famously known for its 'Digital Coworkers.' These intelligent software robots are designed to automate repetitive, data-intensive, and rule-based tasks, primarily within the healthcare industry, but with applications across various sectors. By integrating with existing systems, Digital Coworkers help organizations improve operational efficiency, reduce errors, lower costs, enhance compliance, and free up human employees to focus on higher-value, strategic, and patient-facing activities. RootsAutomation aims to transform workplaces by making automation accessible and impactful.
The New York headquarters serves as the central nerve center for RootsAutomation, housing its core leadership, product development, engineering, sales, marketing, and administrative functions.
Located in a modern office building in Chelsea, the space is designed to foster collaboration and innovation, typical of a forward-thinking tech company.
The work culture at RootsAutomation's HQ is characterized by a fast-paced, innovative, and collaborative environment. There's a strong emphasis on problem-solving, continuous learning, and a mission-driven approach to revolutionizing industries through AI.
Its location in New York City provides strategic advantages, including access to a rich talent pool, proximity to investors and financial markets, and a vibrant ecosystem for technology and healthcare innovation.
While its physical headquarters is in New York, RootsAutomation has a growing global presence driven by its cloud-based Digital Coworker solutions and a distributed team. They serve clients primarily in North America, with an expanding footprint. Global functions supported include sales, customer success, implementation, and technical support, often managed remotely or through strategic partnerships in different regions.
135 W 20th St, Floor 6
New York
NY
USA
Address: N/A - Distributed workforce model
To provide comprehensive coverage and support for clients across different time zones and regions, and to attract top talent irrespective of geographical location.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Roots Automation' leadership includes:
Roots Automation has been backed by several prominent investors over the years, including:
In the past year, RootsAutomation has focused on scaling its operations. Public announcements regarding C-suite changes are limited, suggesting stability in the core leadership team. Any significant hires would likely be focused on sales, marketing, or technology leadership to support growth.
Discover the tools Roots Automation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
RootsAutomation typically uses a [first initial][last name]@rootsautomation.com or [first name].[last name]@rootsautomation.com email format. For example, John Smith might be jsmith@rootsautomation.com or john.smith@rootsautomation.com.
[first_initial][last]@rootsautomation.com or [first].[last]@rootsautomation.com
Format
cguntupalli@rootsautomation.com
Example
80%
Success rate
PR Newswire • October 26, 2023
Roots Automation, creator of the Digital Coworker, today announced it has been named to CB Insights' first annual GenAI 50 list, a selection of the 50 most promising private generative AI companies across the globe. This recognizes their innovation in AI-driven automation solutions....more
Business Wire • September 7, 2022
Roots Automation announced the closure of a $10 million Series A funding round led by MissionOG. The investment aims to accelerate the growth of its AI-powered Digital Coworkers and expand its market reach, particularly within the healthcare sector....more
RootsAutomation Blog • June 7, 2023
RootsAutomation published a guide discussing the potential and applications of Generative AI for healthcare leaders, showcasing their thought leadership in applying advanced AI technologies to solve industry-specific challenges and improve patient outcomes....more
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