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ROOLEE's Overview

Total employees28
HeadquartersLogan
Founded2014

Roolee is a women's fashion and lifestyle brand offering a curated selection of contemporary clothing, dresses, shoes, accessories, and items for kids and home. Founded in 2013 by Kylee and Chad Champlin, Roolee aims to provide stylish, high-quality, and affordable pieces that inspire confidence and joy. The brand emphasizes a strong sense of community and a positive shopping experience, both through its e-commerce platform and its physical retail stores primarily located in the Western United States.

Where is ROOLEE's Headquarters?

HQ Function

The Logan headquarters serves as the central operational hub for Roolee, managing e-commerce, merchandising, design, marketing, customer service, and overall business strategy.

Notable Features:

The Logan facility also houses their flagship retail store, providing a direct connection with the local customer base and a showcase for the brand's aesthetic. It embodies a modern, welcoming boutique atmosphere.

Work Culture:

Roolee cultivates a collaborative, creative, and family-oriented work culture. Employees often share a passion for fashion, customer service, and the brand's community-focused values.

HQ Significance:

The headquarters is significant as the origin point of the Roolee brand, where its vision was first realized and from which its national expansion, both online and in retail, is directed.

Values Reflected in HQ: The headquarters reflects Roolee's core values of style, quality, community, customer connection, and a positive, uplifting environment.

Location:

While Roolee's physical retail presence is concentrated in the United States, the company achieves a global reach through its robust e-commerce platform. Roolee ships its products to customers internationally, including to Canada, Australia, and the United Kingdom, allowing fashion enthusiasts worldwide to access their curated collections.

Street Address:

165 W 1400 N, Suite 100

City:

Logan

State/Province:

UT

Country:

USA

ROOLEE's Global Presence

Gilbert, AZ, USA

Address: SanTan Village, 2218 E Williams Field Rd #112, Gilbert, AZ 85295

To grow Roolee's brand presence and customer engagement in the Southwestern US market, providing a local shopping destination and supporting regional brand awareness.

American Fork, UT, USA

Address: The Meadows, 64 S NW State St, American Fork, UT 84003

To cater to a key demographic in Utah, enhancing brand loyalty and accessibility within a significant local market.

St. George, UT, USA

Address: The Shoppes at Red Cliffs, 1770 Red Cliffs Dr, St. George, UT 84790

To capture market share in a growing area of Southern Utah, expanding Roolee's retail presence and brand recognition within the state.

Meridian, ID, USA

Address: The Village at Meridian, 3505 E Monarch Sky Ln #100, Meridian, ID 83646

To establish and develop Roolee's brand in the Pacific Northwest, reaching new customer segments in a prominent Idaho retail hub.

Buying Intent Signals for ROOLEE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ROOLEE

As of April 2025, ROOLEE' leadership includes:

Kylee Champlin - Co-Founder & CEO
Chad Champlin - Co-Founder & President

Investors of ROOLEE

ROOLEE has been backed by several prominent investors over the years, including:

Primarily privately funded and founder-led.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately-held, founder-led company, Roolee does not frequently publicize executive team changes. Leadership has remained consistent with its co-founders. No major executive hires or exits have been publicly announced in the last 12 months.

Technology (Tech Stack) used by ROOLEE

Discover the tools ROOLEE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ROOLEE Email Formats and Examples

Specific internal email address structures for Roolee are not publicly confirmed. However, businesses of this type commonly use formats such as [first_name]@[company_domain.com] or [first_initial][last_name]@[company_domain.com]. For customer service and general inquiries, Roolee can be reached at hello@roolee.com.

[first]@roolee.com or [firstinitial][last]@roolee.com (speculative)

Format

kylee@roolee.com (speculative example based on common formats)

Example

50%

Success rate

News and media

St. George NewsOctober 26, 2023

Roolee Boutique Opens New Location At The Shoppes At Red Cliffs

Roolee, a popular women's clothing and lifestyle boutique, announced the opening of its new store in St. George, Utah, at The Shoppes at Red Cliffs. This expansion brings Roolee's unique fashion offerings to the Southern Utah community....more

Idaho Business ReviewJune 1, 2022

Roolee boutique expands to Idaho with new store in Meridian

Utah-based women’s clothing boutique Roolee opened its first Idaho location at The Village at Meridian, marking its expansion into the Pacific Northwest market....more

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