What Does Roofr Do?

Total employees222
HeadquartersToronto
Founded2015

Roofr is a software-as-a-service (SaaS) company providing an all-in-one sales platform for roofing contractors. Their suite of tools includes AI-powered roof measurement reports, estimation software, digital proposals, and e-signatures, designed to help roofing businesses save time, increase efficiency, and close more sales. Roofr aims to modernize the roofing sales process by offering user-friendly technology solutions.

Where Is Roofr's Headquarters?

HQ Function

Serves as the central hub for product development, engineering, marketing, sales leadership, and corporate operations for Roofr's SaaS platform.

Notable Features:

Likely features modern, open-plan office spaces conducive to collaboration and innovation, common in tech hubs. The 401 Richmond building itself is known for its arts and community focus.

Work Culture:

A dynamic, innovative, and customer-centric environment focused on empowering roofing contractors through technology. Emphasis on teamwork, continuous learning, and driving growth in the proptech sector.

HQ Significance:

Strategically located in Toronto's thriving tech ecosystem, providing access to a rich talent pool and industry connections. It is the core for Roofr's strategic decision-making, product innovation, and company culture.

Values Reflected in HQ: Innovation, collaboration, community engagement (by being part of the 401 Richmond hub), and a dedication to building practical, high-quality solutions for the roofing industry.

Location:

Roofr primarily serves roofing contractors across North America, with a strong focus on the United States and Canada. Its cloud-based SaaS platform, including roof measurement services and sales software, is accessible online, allowing for extensive reach within these key markets. Sales, support, and operational functions are geared towards North American clients, with a growing distributed team enhancing its regional presence.

Street Address:

401 Richmond St W, Suite 400

City:

Toronto

State/Province:

Ontario

Country:

Canada

Where Else Does Roofr Operate Around the World?

Various (Remote - U.S. & Canada)

Address: N/A (Distributed Team)

To directly engage with and support a large and geographically diverse customer base, providing localized expertise, support, and enabling talent acquisition from a broader pool.

Buying Intent Signals for Roofr

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Roofr? Meet the Executive Team

As of April 2025, Roofr' leadership includes:

Richard Nelson - Co-Founder & CEO
Kevin Redman - Co-Founder & CTO
RJ Kueber - Chief Revenue Officer
Michelle Sordi - Head of People
David Glickman - Head of Product
Marcus Kumbi - Head of Marketing

Who's Investing in Roofr?

Roofr has been backed by several prominent investors over the years, including:

Crosslink Capital
Bullpen Capital
Vertical Venture Partners
Mucker Capital
Companyon Ventures
SVB Capital
Soma Capital

What Leadership Changes Has Roofr Seen Recently?

Hire1
Exits0

Roofr has focused on strengthening its leadership team to support its growth trajectory. One notable appointment was made in marketing leadership in the past year. The core executive team has otherwise remained stable.

New Appointments:

Marcus Kumbi, Marcus Kumbi was appointed as Head of Marketing to spearhead Roofr's marketing initiatives and contribute to its market expansion.

What Technology (Tech Stack) Is Used byRoofr?

Discover the tools Roofr uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Roofr Email Formats and Examples

Roofr likely utilizes common email formats for its employees, often based on the employee's name. The most probable format is using the first name followed by the company domain.

[first]@roofr.com

Format

richard@roofr.com

Example

90%

Success rate

What's the Latest News About Roofr?

Roofr Blog • October 26, 2023

Roofr Partners with CompanyCam to Streamline Job Documentation for Contractors

Roofr announced a strategic integration with CompanyCam, enabling roofing contractors to seamlessly sync photos and videos from CompanyCam directly into Roofr proposals and job files. This partnership aims to enhance project documentation, improve communication, and streamline workflows for users of both platforms....more

Roofr Blog / CIX • September 7, 2023

Roofr Recognized in 2023 CIX Top 20 Early List

Roofr was distinguished by being named to the CIX Top 20 Early list for 2023. This recognition highlights Roofr as one of Canada's most innovative and promising early-stage technology companies, particularly for its impact in the construction technology sector....more

Roofr Blog • August 15, 2023

Roofr Enhances Proposal Capabilities with New Templates and eSignatures

Roofr rolled out a significant update to its sales platform, introducing customizable proposal templates and integrated eSignature functionality. These new features are designed to help roofing contractors create professional, branded proposals more quickly and secure client approvals efficiently, ultimately accelerating their sales cycle....more

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