HQ Function

Serves as the primary administrative and legal center for Rolex's global operations, overseeing corporate strategy, legal affairs, and high-level management.

Notable Features:

While this is the registered address, Rolex's operations are spread across several state-of-the-art sites in Geneva and Biel/Bienne. The main operational headquarters campus in Plan-les-Ouates is known for its modern architecture, advanced technology, and high security.

Work Culture:

A culture of excellence, precision, discretion, and long-term vision. Employees are typically highly skilled, dedicated to quality, and part of a tradition of meticulous craftsmanship combined with cutting-edge technology.

HQ Significance:

The Geneva headquarters symbolizes Rolex's commitment to Swiss watchmaking traditions and its status as a global leader in the luxury goods sector. It is central to maintaining the brand's prestige and operational excellence.

Values Reflected in HQ: The headquarters and its associated sites reflect Rolex's core values of quality, performance, prestige, precision, and independence through their design, technology, and operational focus.

Location:

Rolex has a significant global presence, supporting functions worldwide including manufacturing (concentrated in Switzerland), research and development, extensive marketing and branding campaigns, a vast network of official retailers and service centers across over 100 countries, and philanthropic activities through its Perpetual Planet initiative and support for the arts and sports.

Street Address:

Rue François-Dussaud 3-5-7

City:

Geneva

State/Province:

Geneva

Country:

Switzerland