Established in 1895, Rogerseller is a family-owned Australian company renowned for providing exclusive and imported ranges of premium bathroom and kitchen fittings, sanitaryware, tiles, lighting, and furniture. With a strong focus on design, quality, and innovation, Rogerseller has built a reputation as a leader in the Australian market, catering to architects, designers, and discerning homeowners seeking sophisticated and timeless solutions for their spaces. They curate collections from leading international brands and their own exclusive lines, ensuring a blend of contemporary style and enduring craftsmanship.
Serves as the central hub for corporate operations, strategic planning, product curation, marketing, and customer support. It also houses their flagship showroom, showcasing an extensive range of products.
The Burnley location is Rogerseller's flagship showroom, designed to provide an immersive brand experience. It features sophisticated product displays, consultation areas, and a design that reflects the company's aesthetic and commitment to quality. Specific architectural details are curated to enhance the luxury product showcase.
As a long-standing family-owned business, the work culture likely emphasizes product knowledge, customer service excellence, a passion for design, and a collaborative team environment. There's a probable focus on expertise and a sophisticated approach to retail and B2B interactions.
The headquarters is significant as the core of Rogerseller's operations, the birthplace of its strategic initiatives, and the primary showcase for its brand identity and product offerings in its founding city.
Rogerseller primarily operates within Australia, with strategically located showrooms in Melbourne, Sydney, Brisbane, and Perth. While they import and curate products from leading international designers and manufacturers across Europe and beyond, their direct retail and operational footprint is focused on serving the Australian domestic market. They support architects and designers on projects across Australia with their premium offerings.
173-177 Barkly Avenue
Burnley
Victoria
Australia
Address: 324-326 Glenmore Road, Paddington NSW 2021
To cater to the high-end residential and commercial development sector in Sydney, offering a curated selection of international and exclusive product lines.
Address: 74-76 McLachlan St, Fortitude Valley QLD 4006
To serve the growing Queensland market, providing local access to premium design solutions and dedicated customer support for design professionals and homeowners.
Address: 150 Stirling Highway, Nedlands WA 6009
To establish a strong presence in the Western Australian market, providing high-quality design products and services to support local architectural and interior design projects.
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As of April 2025, Rogerseller' leadership includes:
Rogerseller has been backed by several prominent investors over the years, including:
Rogerseller is a privately held family company, and major executive leadership changes are not frequently publicized. No specific high-profile executive hires or exits have been widely reported in mainstream business news over the last 12 months. Leadership is considered stable.
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Rogerseller likely utilizes common professional email formats for their corporate communications. Based on typical Australian business practices, a common format is [first_initial][last_name]@rogerseller.com.au. Other formats like [first_name].[last_name]@rogerseller.com.au might also be in use.
[first_initial][last]@rogerseller.com.au
Format
jsmith@rogerseller.com.au
Example
90%
Success rate
The Local Project • May 15, 2024
Rogerseller introduces its latest collections, emphasizing natural materials and timeless design. The feature highlights new arrivals in tapware, ceramics, and bathroom furniture, showcasing a commitment to organic forms and sustainable luxury....more
The Local Project • March 20, 2024
Rogerseller presents the Falper Small Living basins, designed for compact spaces without compromising on style or functionality. The article explores the innovative design and craftsmanship of these Italian-made basins, exclusive to Rogerseller in Australia....more
ArchitectureAU • April 18, 2023
Rogerseller has expanded its national presence with the opening of a new showroom in Nedlands, Perth. The space, designed by Genesin Studio, showcases Rogerseller’s curated collection of bathware, kitchen and living solutions to the Western Australian market....more
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