Roger Vivier
Roger Vivier's Overview
Roger Vivier is a legendary Parisian luxury Maison, celebrated globally for its artistic and opulent footwear, handbags, and accessories. Founded by the master shoemaker Roger Vivier, who is credited with designing the first stiletto heel in 1954, the brand embodies timeless elegance, creativity, and Parisian chic. Known for iconic designs such as the Belle Vivier pump, the Choc heel, and distinctive buckles, Roger Vivier continues its legacy under the creative direction of Gherardo Felloni, blending heritage with contemporary vision. The Maison's creations are distinguished by their sculptural forms, exquisite craftsmanship, and unique embellishments, making them a symbol of ultimate Parisian sophistication and artistry.
Where is Roger Vivier's Headquarters?
HQ Function
Serves as the Maison's global headquarters, housing design studios, ateliers, showrooms, and overseeing global strategy, marketing, communications, and administrative functions.
Notable Features:
Located on the historic Rue du Faubourg Saint-Honoré, a renowned high-fashion street. The building itself is an elegant Parisian structure, likely featuring luxurious showrooms and dedicated spaces for creative design and craftsmanship reflecting the brand's identity.
Work Culture:
A dynamic, creative, and fast-paced environment steeped in Parisian luxury and fashion. There's a strong emphasis on meticulous craftsmanship, innovation in design, preserving brand heritage, and delivering an exclusive client experience.
HQ Significance:
The Paris headquarters anchors Roger Vivier in its birthplace and the global capital of luxury fashion. Its location on Rue du Faubourg Saint-Honoré underscores the brand's prestigious positioning and deep connection to French couture.
Values Reflected in HQ: The headquarters reflects Roger Vivier's core values of elegance, creativity, exclusivity, exceptional craftsmanship, and its rich Parisian heritage.
Location:
Roger Vivier boasts a significant global presence with a network of exclusive boutiques situated in key luxury capitals and high-end shopping destinations across North America, Europe, Asia-Pacific, and the Middle East. The brand's international functions are supported by its parent company, Tod's Group. This includes centralized design and product development primarily in Paris, high-quality manufacturing predominantly in Italy, and globally coordinated marketing, distribution, and retail operations. Roger Vivier strategically expands its footprint in high-growth regions while cherishing its iconic flagship stores in major fashion hubs like Paris, London, New York, Milan, Tokyo, Hong Kong, and Shanghai, ensuring a consistent luxury experience worldwide.
Street Address:
29 Rue du Faubourg Saint-Honoré
City:
Paris
State/Province:
Île-de-France
Country:
France
Roger Vivier's Global Presence
New York, NY, USA
Address: Regional operations are managed via Tod's Group Americas Headquarters, strategically located in New York City.
To drive brand growth, manage distribution channels, ensure consistent brand messaging, and cater to clientele in the key Americas luxury market.
Hong Kong SAR
Address: Regional operations are managed via Tod's Group Asia Pacific Headquarters, typically based in Hong Kong or Shanghai.
To expand market share and enhance brand visibility in critical Asian luxury markets, adapting global strategies to resonate with local consumer preferences and trends.
Milan, Italy
Address: Supported by Tod's Group's significant operational presence and showrooms in Milan, Italy's fashion capital.
To support European sales strategies, leverage Italy's renowned luxury craftsmanship ecosystem, and coordinate production and logistical operations for Roger Vivier.
Buying Intent Signals for Roger Vivier
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Executive Team of Roger Vivier
As of April 2025, Roger Vivier' leadership includes:
Investors of Roger Vivier
Roger Vivier has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past 12-18 months (from mid-2024), there have been no widely publicized new executive hires or departures at the highest brand-specific leadership level for Roger Vivier. Creative Director Gherardo Felloni continues to lead the brand's artistic vision. The last notable change was the appointment of Laura Severi as Brand General Manager in early 2023. Overall strategic direction and broader executive oversight are managed within the parent Tod's Group.
Technology (Tech Stack) used by Roger Vivier
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Roger Vivier Email Formats and Examples
Roger Vivier, as part of Tod's Group, likely uses email formats consistent with practices in the luxury fashion sector. The most common pattern observed for @rogervivier.com email addresses involves a combination of the employee's first and last name.
firstname.lastname@rogervivier.com
Format
jane.doe@rogervivier.com
Example
85%
Success rate
News and media
WWD • February 27, 2024
Roger Vivier Taps Isabella Rossellini and Elettra Wiedemann for Spring Campaign
Roger Vivier launched its Spring/Summer 2024 campaign featuring iconic actress Isabella Rossellini and her daughter, model and food editor Elettra Wiedemann. Photographed by Colin Dodgson, the campaign, titled 'Two Generations, One Icon,' highlights the brand's timeless elegance and intergenerational appeal, showcasing new collection pieces designed by Gherardo Felloni....more
Reuters • February 10, 2024
Tod's Group, Parent of Roger Vivier, Subject of Take-Private Deal by L Catterton
L Catterton, a private equity firm backed by LVMH and Bernard Arnault's family holding, announced an agreement with the Della Valle family to launch a tender offer to acquire Tod's S.p.A., the parent company of Roger Vivier. The deal aims to take Tod's Group private, which could allow for greater strategic flexibility and long-term investments in its portfolio of luxury brands, including Roger Vivier, away from short-term market pressures....more
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