Rockfish Digital
Rockfish Digital's Overview
Rockfish Digital was a full-service digital innovation agency founded in 2005 by Kenny Tomlin, David Hadaway, Perry Wnuk, Michael Stich, and Brent Williams. Headquartered in Rogers, Arkansas, Rockfish specialized in digital strategy, creative design, technology development, and e-commerce solutions for major brands like Walmart, Sam's Club, Cisco, and Procter & Gamble. Known for its entrepreneurial spirit and innovative approach to solving business problems with digital solutions, the agency grew rapidly, opening offices in several U.S. cities including Dallas, Cincinnati, and New York. In 2011, Rockfish Digital was acquired by WPP, the world's largest advertising company. It was subsequently integrated into the VMLY&R network, which later merged with Wunderman Thompson to form VML in 2023. While the Rockfish Digital brand is no longer a standalone entity, its legacy of digital innovation, client service, and entrepreneurial culture continues within VML.
Where is Rockfish Digital's Headquarters?
HQ Function
Served as the central operational and strategic hub, housing leadership, client services, creative teams, technology development, and administrative functions for Rockfish Digital.
Notable Features:
The Rogers headquarters was famously located in the redeveloped historic Rogers Fruit Co. building, featuring a modern, open-concept design that encouraged collaboration and creativity, blended with historical architectural elements.
Work Culture:
Rockfish Digital was renowned for its vibrant, entrepreneurial, and fast-paced work culture. It emphasized innovation, continuous learning, teamwork, and a 'work hard, play hard' ethos, attracting talent passionate about digital technology and creative problem-solving.
HQ Significance:
The Rogers headquarters was significant due to its proximity to key clients like Walmart and its role in establishing Rockfish as a nationally recognized digital agency from a non-traditional tech hub, showcasing the potential for innovation in diverse geographic locations.
Values Reflected in HQ: The headquarters' design and atmosphere aimed to reflect Rockfish's core values of innovation, collaboration, client-centricity, community engagement, and entrepreneurial drive.
Location:
Primarily, Rockfish Digital operated within the United States, with multiple offices strategically located to serve a national client base. While its physical office presence was concentrated in the U.S., its digital campaigns and solutions often had a broader, sometimes international, reach through its multinational clients. The acquisition by WPP in 2011 provided Rockfish with access to WPP's extensive global network, enabling broader collaboration and scalability for international projects, effectively expanding its global footprint through its parent company.
Street Address:
301 S. Market Street (Historic Rogers Fruit Co. Building)
City:
Rogers
State/Province:
Arkansas
Country:
USA
Rockfish Digital's Global Presence
Dallas, Texas, USA
Address: The Centrum, 3102 Oak Lawn Ave, Suite 100, Dallas, TX 75219 (Historical Address)
Expanded Rockfish's presence in a major Texas metropolitan area, providing access to a diverse talent pool, a large client base, and enhancing its national service capabilities.
Cincinnati, Ohio, USA
Address: Downtown Cincinnati Office Location (General Area)
Strengthened Rockfish's expertise and service offerings in the consumer packaged goods sector and expanded its operational footprint in the Midwest.
New York, New York, USA
Address: Manhattan Office Location (General Area)
Established a crucial presence in a key global business and advertising hub, enhancing Rockfish's national reach, visibility, and access to diverse market opportunities.
Buying Intent Signals for Rockfish Digital
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Rockfish Digital
As of April 2025, Rockfish Digital' leadership includes:
Investors of Rockfish Digital
Rockfish Digital has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Rockfish Digital was acquired by WPP in 2011 and subsequently integrated into other WPP entities (eventually becoming part of VML), specific 'Rockfish Digital' executive news from the last 12 months is not applicable. Leadership transitions now occur within the VML structure. Historically, key leadership changes involved its founders and executives who transitioned during and after the WPP acquisition and subsequent integrations.
Technology (Tech Stack) used by Rockfish Digital
Discover the tools Rockfish Digital uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rockfish Digital Email Formats and Examples
Historically, Rockfish Digital likely utilized common corporate email formats based on employee names and its domain, rockfishdigital.com. Following its acquisition by WPP and integration into successor agencies like VMLY&R and now VML, email addresses would have transitioned to the formats used by these parent/merged entities (e.g., @vmlyr.com, @vml.com).
[first_initial][last]@rockfishdigital.com (e.g., jsmith@rockfishdigital.com) or [first].[last]@rockfishdigital.com (e.g., jane.smith@rockfishdigital.com) were plausible historical formats.
Format
kthompson@rockfishdigital.com (Example of a speculative historical format)
Example
60%
Success rate
News and media
WPP • August 2, 2011
WPP Acquires Rockfish Digital in the US
WPP announced its acquisition of Rockfish Digital, a full-service digital innovation agency based in Rogers, Arkansas. This strategic move aimed to enhance WPP's digital capabilities and expand its presence in key U.S. markets, particularly in serving major retail and CPG clients....more
Inc. Magazine • August 27, 2013
Rockfish Digital Named to Inc. 5000 List for Multiple Years
Rockfish Digital was consistently recognized on the Inc. 500/5000 list of fastest-growing private companies in America for several consecutive years (e.g., 2010, 2011, 2012, 2013). This highlighted its rapid growth, revenue expansion, and success in the digital agency sector prior to and in the early years following its WPP acquisition....more
WPP / VMLY&R Announcement • September 26, 2018
Rockfish Digital Becomes Part of VMLY&R Network
Following WPP's merger of VML and Y&R to form VMLY&R, Rockfish Digital, already a WPP company, was further integrated into this new global brand and customer experience agency. This marked a significant step in the evolution of Rockfish's capabilities and reach within the WPP network....more
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