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Rockbridge Associates is a full-service custom market research and consulting firm established in 1992. They specialize in providing data-driven insights and strategic advice to Fortune 500 companies, government agencies, and non-profit organizations, particularly in the technology, services, and healthcare sectors. Rockbridge is known for its expertise in customer satisfaction and loyalty, product development, branding, and market segmentation, leveraging advanced analytical techniques and innovative methodologies like their Technology Readiness Index (TRI).
The headquarters serves as the central hub for all research operations, client management, strategic planning, and administrative functions of the company.
The office is likely a professional office space designed to facilitate collaborative work and focused research, equipped with necessary technology for data analysis and client communication. Specific architectural highlights are not publicly emphasized.
The work culture at Rockbridge Associates' headquarters is expected to be analytical, collaborative, and client-focused, fostering an environment of intellectual curiosity and dedication to delivering high-quality, actionable insights. Employees likely engage in rigorous data analysis and strategic problem-solving.
The Great Falls headquarters is significant as it's the primary location from which Rockbridge Associates develops its research methodologies, serves its national and international clients, and cultivates its company culture and expertise.
While headquartered in Great Falls, Virginia, Rockbridge Associates serves a diverse clientele that includes national and international organizations. They support global functions through comprehensive market research, data analysis, and strategic consulting, often leveraging technology for remote project management and client engagement across various geographies. Their research, such as the National Technology Readiness Survey, often has implications and applications beyond the US.
10130 Colvin Run Rd, Suite 200
Great Falls
VA
USA
No additional office locations available.
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As of April 2025, Rockbridge Associates' leadership includes:
Rockbridge Associates has been backed by several prominent investors over the years, including:
No major public announcements regarding executive new hires or exits at Rockbridge Associates have been identified in the last 12 months. The leadership team appears stable.
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Rockbridge Associates primarily uses the email format combining the first initial and last name of the employee.
[first_initial][last]@rockresearch.com
Format
jdoe@rockresearch.com
Example
95%
Success rate
Rockbridge Associates Website • February 7, 2024
Rockbridge Associates published an article discussing the nuances between MaxDiff and Conjoint Analysis, guiding researchers on selecting the appropriate tool for their specific market research needs and objectives, emphasizing their respective strengths in measuring preferences and trade-offs....more
Rockbridge Associates Website • October 26, 2023
Rockbridge Associates announced the release of the latest TechQual+ benchmarks, providing insights into IT service quality in higher education. This initiative helps universities measure and improve their technology services based on faculty, staff, and student feedback....more
GreenBook • May 1, 2023
Rockbridge Associates was recognized among the Top 50 Most Innovative Suppliers in the 2023 GreenBook Research Industry Trends (GRIT) Report, highlighting their commitment to innovation in market research methodologies and client solutions. Specific ranking may vary annually, this indicates consistent recognition....more
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