What Does Rockbridge Associates Do?

Total employees28
HeadquartersGreat Falls
Founded1992

Rockbridge Associates is a full-service custom market research and consulting firm established in 1992. They specialize in providing data-driven insights and strategic advice to Fortune 500 companies, government agencies, and non-profit organizations, particularly in the technology, services, and healthcare sectors. Rockbridge is known for its expertise in customer satisfaction and loyalty, product development, branding, and market segmentation, leveraging advanced analytical techniques and innovative methodologies like their Technology Readiness Index (TRI).

Where Is Rockbridge Associates's Headquarters?

HQ Function

The headquarters serves as the central hub for all research operations, client management, strategic planning, and administrative functions of the company.

Notable Features:

The office is likely a professional office space designed to facilitate collaborative work and focused research, equipped with necessary technology for data analysis and client communication. Specific architectural highlights are not publicly emphasized.

Work Culture:

The work culture at Rockbridge Associates' headquarters is expected to be analytical, collaborative, and client-focused, fostering an environment of intellectual curiosity and dedication to delivering high-quality, actionable insights. Employees likely engage in rigorous data analysis and strategic problem-solving.

HQ Significance:

The Great Falls headquarters is significant as it's the primary location from which Rockbridge Associates develops its research methodologies, serves its national and international clients, and cultivates its company culture and expertise.

Values Reflected in HQ: The headquarters likely reflects values such as professionalism, precision, innovation in research, and a strong commitment to client success.

Location:

While headquartered in Great Falls, Virginia, Rockbridge Associates serves a diverse clientele that includes national and international organizations. They support global functions through comprehensive market research, data analysis, and strategic consulting, often leveraging technology for remote project management and client engagement across various geographies. Their research, such as the National Technology Readiness Survey, often has implications and applications beyond the US.

Street Address:

10130 Colvin Run Rd, Suite 200

City:

Great Falls

State/Province:

VA

Country:

USA

Where Else Does Rockbridge Associates Operate Around the World?

No additional office locations available.

Buying Intent Signals for Rockbridge Associates

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rockbridge Associates? Meet the Executive Team

As of April 2025, Rockbridge Associates' leadership includes:

Charles Colby - Founder and Chief Methodologist
Gina Woodall - President
Kevin L. Loden - Vice President
Hilary S. L. Sizer - Vice President

Who's Investing in Rockbridge Associates?

Rockbridge Associates has been backed by several prominent investors over the years, including:

Rockbridge Associates is a privately held company. Information on specific investors is not publicly available.

What Leadership Changes Has Rockbridge Associates Seen Recently?

Hire0
Exits0

No major public announcements regarding executive new hires or exits at Rockbridge Associates have been identified in the last 12 months. The leadership team appears stable.

What Technology (Tech Stack) Is Used byRockbridge Associates?

Discover the tools Rockbridge Associates uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rockbridge Associates Email Formats and Examples

Rockbridge Associates primarily uses the email format combining the first initial and last name of the employee.

[first_initial][last]@rockresearch.com

Format

jdoe@rockresearch.com

Example

95%

Success rate

What's the Latest News About Rockbridge Associates?

Rockbridge Associates WebsiteFebruary 7, 2024

Rockbridge Associates News: MaxDiff vs. Conjoint Analysis: Choosing the Right Market Research Tool

Rockbridge Associates published an article discussing the nuances between MaxDiff and Conjoint Analysis, guiding researchers on selecting the appropriate tool for their specific market research needs and objectives, emphasizing their respective strengths in measuring preferences and trade-offs....more

Rockbridge Associates WebsiteOctober 26, 2023

Rockbridge Associates News: The Latest TechQual+ Benchmarks Are In!

Rockbridge Associates announced the release of the latest TechQual+ benchmarks, providing insights into IT service quality in higher education. This initiative helps universities measure and improve their technology services based on faculty, staff, and student feedback....more

GreenBookMay 1, 2023

Rockbridge Associates News: Rockbridge Associates Recognized in GRIT Top 50 Most Innovative Suppliers

Rockbridge Associates was recognized among the Top 50 Most Innovative Suppliers in the 2023 GreenBook Research Industry Trends (GRIT) Report, highlighting their commitment to innovation in market research methodologies and client solutions. Specific ranking may vary annually, this indicates consistent recognition....more

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