What Does River Rock Casino Do?

Total employees229
HeadquartersRichmond
Founded2002

River Rock Casino Resort is a leading entertainment complex located in Richmond, British Columbia, along the scenic Fraser River. It boasts a large and vibrant casino floor with a diverse selection of slot machines, table games, and poker rooms. Beyond gaming, the resort features a luxurious hotel with well-appointed rooms and suites, multiple dining experiences ranging from casual to upscale, the River Rock Show Theatre for live performances and concerts, and extensive meeting and convention facilities. As a flagship property of Great Canadian Entertainment, River Rock Casino Resort is renowned for its high-quality service, dynamic atmosphere, and comprehensive entertainment offerings, making it a popular choice for both local residents and international visitors.

Where Is River Rock Casino's Headquarters?

HQ Function

Serves as the central hub for all resort operations, including casino gaming, hotel accommodations, food and beverage services, live entertainment, marketing, and administration.

Notable Features:

Iconic modern architecture with waterfront views, expansive casino floor, luxury hotel tower, the 1,000-seat River Rock Show Theatre, multiple restaurants, a swimming pool, fitness facilities, and a marina.

Work Culture:

A fast-paced, guest-centric environment focused on hospitality and entertainment. The culture emphasizes teamwork, professionalism, and responsible gaming practices, aiming to provide a memorable experience for visitors.

HQ Significance:

One of British Columbia's largest and most prominent casino resorts, a significant employer in Richmond, and a major contributor to the local tourism industry and economy.

Values Reflected in HQ: The resort's design and operations reflect values of premier entertainment, guest satisfaction, luxury, and community engagement, aligning with the standards of its parent company, Great Canadian Entertainment.

Location:

River Rock Casino Resort primarily serves the regional market of British Columbia and attracts visitors from across Canada and internationally, particularly from the Pacific Northwest of the USA and Asia. While it does not operate physical offices globally, its reputation as a premier entertainment destination and its online presence give it an international profile. It functions as a key property within Great Canadian Entertainment, which has a national presence within Canada.

Street Address:

8811 River Rd

City:

Richmond

State/Province:

British Columbia

Country:

Canada

Where Else Does River Rock Casino Operate Around the World?

Richmond, British Columbia, Canada

Address: 8811 River Rd, Richmond, BC V6X 3P8, Canada

This centralized approach ensures integrated management and responsive service delivery for the resort's offerings within the Metro Vancouver region and to its broader visitor base. The resort is part of Great Canadian Entertainment, which has corporate offices and other properties across Canada.

Buying Intent Signals for River Rock Casino

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading River Rock Casino? Meet the Executive Team

As of April 2025, River Rock Casino' leadership includes:

Rowland England - Executive Director, GCE & General Manager, River Rock Casino Resort
Sukhminder Virk - Regional Vice President, Operations BC (Great Canadian Entertainment)
Matthew Anfinson - Chief Executive Officer (Great Canadian Entertainment)
Ron Urquhart - Chief Operating Officer (Great Canadian Entertainment)

Who's Investing in River Rock Casino?

River Rock Casino has been backed by several prominent investors over the years, including:

Apollo Global Management (via its ownership of Great Canadian Entertainment)

What Leadership Changes Has River Rock Casino Seen Recently?

Hire2
Exits0

Specific executive new hires or exits solely for River Rock Casino Resort are not typically publicized. Key leadership changes within the parent company, Great Canadian Entertainment, which owns and operates River Rock, are more prominent. In the last 12 months, Great Canadian Entertainment has made strategic appointments to its executive team to drive growth and operational excellence across its properties.

New Appointments:

Gavin Whiteley, Gavin Whiteley was appointed as Chief Marketing Officer for Great Canadian Entertainment.
Paul Gastien, Paul Gastien joined Great Canadian Entertainment as Chief Operating Officer, Ontario.

What Technology (Tech Stack) Is Used byRiver Rock Casino?

Discover the tools River Rock Casino uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

River Rock Casino Email Formats and Examples

River Rock Casino Resort is part of Great Canadian Entertainment. Emails to corporate staff would likely use Great Canadian Entertainment's domain. A common format is [first_initial][last]@[domain].com.

[first_initial][last]@greatcanadian.com

Format

jdoe@greatcanadian.com

Example

75%

Success rate

What's the Latest News About River Rock Casino?

Global NewsMay 3, 2024

River Rock Casino Resort News: Strike by BCGEU Members Ends with New Agreement

A weeks-long strike by B.C. General Employees' Union (BCGEU) members at River Rock Casino Resort in Richmond concluded after workers ratified a new collective agreement. The deal reportedly includes wage increases and improved benefits, resolving the labor dispute that began in early April 2024....more

Richmond NewsApril 24, 2024

River Rock Casino Resort News: Investigation Underway After Shooting Incident Outside Venue

Richmond RCMP launched an investigation following a shooting incident that occurred in the parking lot area outside the River Rock Casino Resort in late April 2024. One person sustained injuries. Casino operations continued while police investigated the targeted incident....more

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