What Does Rivals.com Do?

Total employees150
HeadquartersNew York
Founded1998

Rivals.com is a premier digital sports media company, renowned for its comprehensive coverage of college football and basketball recruiting in the United States. It provides in-depth news, analysis, rankings, and community forums for college sports enthusiasts and recruiting followers. Originally founded in 1998, Rivals.com has become a key destination for fans to follow their favorite teams and the journeys of prospective student-athletes. The platform is part of Yahoo Sports, benefiting from the broader Yahoo network's reach and resources while maintaining its specialized focus on the collegiate sports landscape, particularly recruiting. Users rely on Rivals for its national network of team-specific publishers and expert analysts.

Where Is Rivals.com's Headquarters?

HQ Function

This location serves as a major operational center for Yahoo's media entities, including Yahoo Sports and by extension, Rivals.com. Functions include editorial oversight, content strategy, product development, marketing, and business operations for the sports vertical.

Notable Features:

The 770 Broadway building is a historic structure in Manhattan, known for its large floor plates and modern interior renovations, housing various tech and media companies. Yahoo's offices within are designed to foster collaboration and innovation.

Work Culture:

The work culture is generally reflective of a dynamic digital media and technology environment – fast-paced, collaborative, and focused on innovation. As part of Yahoo, there's an emphasis on user engagement and delivering high-quality digital content.

HQ Significance:

This location is significant due to its proximity to major media, advertising, and technology partners, facilitating strategic collaborations and talent acquisition. It centralizes key decision-making and operational management for Yahoo's East Coast media operations.

Values Reflected in HQ: The office environment likely reflects Yahoo's values of innovation, collaboration, user-centricity, and excellence in content delivery.

Location:

Rivals.com primarily focuses on the United States college sports scene, particularly football and basketball recruiting. Its digital platform is accessible globally, allowing international audiences to follow US college sports. However, its content generation, editorial staff, and direct market engagement are concentrated within the US. As part of Yahoo, it benefits from a global technology infrastructure and corporate support network.

Street Address:

770 Broadway

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Rivals.com Operate Around the World?

San Jose, CA, USA

Address: 1199 Coleman Ave, San Jose, CA 95110

Serves as a key technology and operations hub on the West Coast, supporting various Yahoo brands including Yahoo Sports and Rivals.com.

Playa Vista, CA, USA

Address: 12180 Millennium Dr, Playa Vista, CA 90094

Hub for sports media content creation, production, and strategic partnerships on the West Coast, contributing to Rivals.com's extensive sports coverage.

Buying Intent Signals for Rivals.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rivals.com? Meet the Executive Team

As of April 2025, Rivals.com' leadership includes:

Jim Lanzone - CEO, Yahoo
Geoff Reiss - General Manager, Yahoo Sports
Josh Pate - Director of Video & Lead National Analyst, 247Sports (Note: Key figure in competing recruiting media, not Rivals/Yahoo)
Adam Gorney - National Recruiting Director, Rivals.com

Who's Investing in Rivals.com?

Rivals.com has been backed by several prominent investors over the years, including:

Apollo Global Management (majority owner of Yahoo)
Verizon (minority stake in Yahoo)

What Leadership Changes Has Rivals.com Seen Recently?

Hire0
Exits0

Specific high-level executive changes solely for the Rivals.com brand are not frequently publicized. Major leadership changes would typically be announced at the Yahoo Sports or overall Yahoo level. As of late 2023/early 2024, no major widely reported executive upheavals directly and solely impacting Rivals.com's top brand-specific leadership have been noted. General strategic hires or role shifts within Yahoo Sports may occur.

Departures

N/A, No specific top-tier executive departures exclusively for Rivals.com publicly announced in the past 12 months.

New Appointments:

N/A, No specific top-tier new executive appointments exclusively for Rivals.com publicly announced in the past 12 months.

What Technology (Tech Stack) Is Used byRivals.com?

Discover the tools Rivals.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rivals.com Email Formats and Examples

As Rivals.com is part of Yahoo, employees typically use Yahoo corporate email addresses. Common formats at Yahoo include [firstinitial][lastname]@yahooinc.com or [firstname].[lastname]@yahooinc.com. Emails might also come from @rivals.com for specific editorial or support functions, but corporate communication largely utilizes the yahooinc.com domain.

[firstinitial][lastname]@yahooinc.com

Format

jdoe@yahooinc.com

Example

75%

Success rate

What's the Latest News About Rivals.com?

Yahoo Sports • October 26, 2023

Rivals.com Continues to Expand High School Sports Coverage

Rivals.com announced initiatives to further deepen its coverage of high school football and basketball, including expanded scouting networks and enhanced digital content for its premium subscribers, reinforcing its position in the recruiting landscape....more

Sports Business Journal • March 15, 2024

Yahoo Sports Leverages Rivals.com Data for Enhanced Fan Engagement

Yahoo Sports is increasingly integrating recruiting data and insights from Rivals.com across its broader sports platforms to provide deeper context and enhance fan engagement, particularly during key recruiting seasons and National Signing Day events....more

Rivals.com Official Blog • January 10, 2024

Rivals Unveils Updated Top 250 Football Prospect Rankings for 2025 Class

Rivals.com released its much-anticipated updated rankings for the top 250 football prospects in the 2025 recruiting class, sparking discussion and analysis across the college football community. These rankings are a cornerstone of Rivals' content offering....more

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