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Rivals.com is a premier digital sports media company, renowned for its comprehensive coverage of college football and basketball recruiting in the United States. It provides in-depth news, analysis, rankings, and community forums for college sports enthusiasts and recruiting followers. Originally founded in 1998, Rivals.com has become a key destination for fans to follow their favorite teams and the journeys of prospective student-athletes. The platform is part of Yahoo Sports, benefiting from the broader Yahoo network's reach and resources while maintaining its specialized focus on the collegiate sports landscape, particularly recruiting. Users rely on Rivals for its national network of team-specific publishers and expert analysts.
This location serves as a major operational center for Yahoo's media entities, including Yahoo Sports and by extension, Rivals.com. Functions include editorial oversight, content strategy, product development, marketing, and business operations for the sports vertical.
The 770 Broadway building is a historic structure in Manhattan, known for its large floor plates and modern interior renovations, housing various tech and media companies. Yahoo's offices within are designed to foster collaboration and innovation.
The work culture is generally reflective of a dynamic digital media and technology environment – fast-paced, collaborative, and focused on innovation. As part of Yahoo, there's an emphasis on user engagement and delivering high-quality digital content.
This location is significant due to its proximity to major media, advertising, and technology partners, facilitating strategic collaborations and talent acquisition. It centralizes key decision-making and operational management for Yahoo's East Coast media operations.
Rivals.com primarily focuses on the United States college sports scene, particularly football and basketball recruiting. Its digital platform is accessible globally, allowing international audiences to follow US college sports. However, its content generation, editorial staff, and direct market engagement are concentrated within the US. As part of Yahoo, it benefits from a global technology infrastructure and corporate support network.
770 Broadway
New York
NY
USA
Address: 1199 Coleman Ave, San Jose, CA 95110
Serves as a key technology and operations hub on the West Coast, supporting various Yahoo brands including Yahoo Sports and Rivals.com.
Address: 12180 Millennium Dr, Playa Vista, CA 90094
Hub for sports media content creation, production, and strategic partnerships on the West Coast, contributing to Rivals.com's extensive sports coverage.
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As of April 2025, Rivals.com' leadership includes:
Rivals.com has been backed by several prominent investors over the years, including:
Specific high-level executive changes solely for the Rivals.com brand are not frequently publicized. Major leadership changes would typically be announced at the Yahoo Sports or overall Yahoo level. As of late 2023/early 2024, no major widely reported executive upheavals directly and solely impacting Rivals.com's top brand-specific leadership have been noted. General strategic hires or role shifts within Yahoo Sports may occur.
Discover the tools Rivals.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
As Rivals.com is part of Yahoo, employees typically use Yahoo corporate email addresses. Common formats at Yahoo include [firstinitial][lastname]@yahooinc.com or [firstname].[lastname]@yahooinc.com. Emails might also come from @rivals.com for specific editorial or support functions, but corporate communication largely utilizes the yahooinc.com domain.
[firstinitial][lastname]@yahooinc.com
Format
jdoe@yahooinc.com
Example
75%
Success rate
Yahoo Sports • October 26, 2023
Rivals.com announced initiatives to further deepen its coverage of high school football and basketball, including expanded scouting networks and enhanced digital content for its premium subscribers, reinforcing its position in the recruiting landscape....more
Sports Business Journal • March 15, 2024
Yahoo Sports is increasingly integrating recruiting data and insights from Rivals.com across its broader sports platforms to provide deeper context and enhance fan engagement, particularly during key recruiting seasons and National Signing Day events....more
Rivals.com Official Blog • January 10, 2024
Rivals.com released its much-anticipated updated rankings for the top 250 football prospects in the 2025 recruiting class, sparking discussion and analysis across the college football community. These rankings are a cornerstone of Rivals' content offering....more
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