Rituals (B Corp™)
Rituals (B Corp™)'s Overview
Rituals is a global brand dedicated to transforming everyday routines into more meaningful moments through its range of luxurious yet affordable home and body cosmetics. Inspired by ancient Eastern traditions, Rituals offers products designed to help people slow down and find happiness in the smallest of things. Their collections include skincare, body care, home fragrances, and makeup, all emphasizing well-being and personal care. The company has grown rapidly, establishing a strong presence in retail, e-commerce, and travel retail worldwide.
Where is Rituals (B Corp™)'s Headquarters?
HQ Function
The Amsterdam HQ serves as the central command for Rituals' global operations, including brand strategy, product innovation and development, international marketing, supply chain management, and corporate administrative functions.
Notable Features:
Situated along the iconic Keizersgracht canal, the headquarters likely occupies beautifully restored historic canal houses, blending traditional Dutch architecture with modern, inspiring office design. It may feature internal showrooms and spaces reflecting the brand's aesthetic and philosophy.
Work Culture:
The work culture at Rituals HQ is often described as entrepreneurial, passionate, and dynamic, with a strong emphasis on well-being, mindfulness, and teamwork, reflecting the brand's core values. It fosters creativity and innovation in a fast-paced environment.
HQ Significance:
Amsterdam, as a global hub for creativity and commerce, provides an ideal base for Rituals' international ambitions. The HQ is central to maintaining brand consistency, driving sustainable growth, and managing the company's expanding global footprint.
Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect Rituals' core values of mindfulness, authenticity, and 'soulful living.' It embodies a blend of luxury, sustainability (as a B Corp), and attention to detail, fostering an environment where employees can thrive.
Location:
Rituals has established a significant global presence, operating in numerous countries across Europe, Asia, the Middle East, and the Americas. This is supported by a robust network of standalone stores, shop-in-shops within department stores, a strong e-commerce platform, and an extensive travel retail business in airports and on airlines. Globally supported functions include centralized product development, brand marketing, supply chain management, IT infrastructure, and human resources, ensuring a consistent brand experience worldwide while adapting to local market needs.
Street Address:
Keizersgracht 679-689
City:
Amsterdam
State/Province:
North Holland
Country:
Netherlands
Rituals (B Corp™)'s Global Presence
New York, NY, USA
Address: 594 Broadway, Suite 903, New York, NY 10012
To drive brand growth, enhance market penetration, and adapt global strategies to local consumer preferences in the significant North American region.
Tsuen Wan, New Territories, Hong Kong
Address: Unit 10-12, 21/F, CDW Building, 388 Castle Peak Road, Tsuen Wan, New Territories, Hong Kong
To spearhead Rituals' expansion in the rapidly growing Asia-Pacific markets, building brand awareness and catering to local wellness traditions and consumer preferences.
London, United Kingdom
Address: Central London (specific office address varies, typically in a commercial district)
To strengthen Rituals' market share in the UKI region, tailoring experiences for local customers and managing a key European market.
Buying Intent Signals for Rituals (B Corp™)
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Rituals (B Corp™)
As of April 2025, Rituals (B Corp™)' leadership includes:
Investors of Rituals (B Corp™)
Rituals (B Corp™) has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, there have been no major C-suite executive hires or departures widely reported for Rituals in the last 12 months. The top leadership team appears to have remained stable, focusing on continued global expansion and brand development.
Technology (Tech Stack) used by Rituals (B Corp™)
Discover the tools Rituals (B Corp™) uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Rituals (B Corp™) Email Formats and Examples
Rituals commonly uses the 'first.last' email format for its corporate employees. While other formats might exist for specific roles or regions, this is the most frequently observed pattern.
[first].[last]@rituals.com
Format
jane.doe@rituals.com
Example
85%
Success rate
News and media
Forbes • October 5, 2023
Rituals Founder Raymond Cloosterman Is On A Mission To Build A Global Luxury Well-Being Brand
An in-depth profile of Rituals founder Raymond Cloosterman, discussing the brand's unique philosophy, its journey from a single store to a global presence, and its strategic focus on becoming a leading luxury well-being brand. The article highlights Rituals' rapid growth and commitment to meaningful moments....more
The Moodie Davitt Report • November 16, 2023
Rituals Cosmetics opens largest store in Asia Pacific at Changi Airport T2
Rituals Cosmetics announced the opening of its largest retail store in the Asia Pacific region, located at Singapore Changi Airport's Terminal 2. This new store enhances Rituals' travel retail footprint and offers a comprehensive range of its well-being products to international travelers....more
GCImagazine.com (Global Cosmetic Industry) • March 1, 2022
Rituals Cosmetics Earns B Corp Certification
Rituals Cosmetics officially achieved B Corp Certification, underscoring its commitment to high standards of social and environmental performance, public transparency, and legal accountability. This certification aligns with the brand's focus on sustainability and purposeful business practices....more
Cosmetics Business • February 15, 2024
Rituals reports 20%+ sales growth as it eyes further European expansion
Rituals reported over 20% sales growth for the previous year, driven by strong performance across its retail, e-commerce, and travel channels. The company outlined plans for further expansion, particularly within Europe, including new store openings and enhanced digital experiences....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Rituals (B Corp™), are just a search away.