HQ Function

The Torquay headquarters serves as the global command center for Rip Curl, overseeing core functions including brand strategy, product design and innovation (especially for wetsuits and surf hardware), global marketing, and financial operations.

Notable Features:

The HQ campus includes state-of-the-art design studios, R&D facilities for wetsuits and surf hardware, marketing offices, and often a flagship retail store showcasing the brand's latest collections. Its proximity to iconic surf breaks like Bells Beach underscores its deep connection to surfing's heritage and provides a constant source of inspiration and product testing.

Work Culture:

Rip Curl's work culture is deeply infused with a passion for surfing and the coastal lifestyle. It's characterized by a relaxed, creative, and innovative environment where employees, many of whom are avid surfers, are encouraged to live 'The Search'. Collaboration and authenticity are highly valued.

HQ Significance:

The Torquay headquarters is historically and culturally significant as the origin point of Rip Curl. It symbolizes the brand's enduring commitment to surfing, its Australian roots, and its continuous drive for innovation in surf products. Its location remains pivotal for brand identity and product development.

Values Reflected in HQ: The headquarters embodies Rip Curl's core values: innovation (through dedicated R&D spaces), authenticity (by remaining true to its surf heritage and location), community (fostering a team passionate about surfing), and adventure (driving 'The Search' philosophy from its heart).

Location:

Rip Curl maintains a significant global footprint with dedicated operations, design teams, marketing, sales, and distribution networks across key surfing territories including Australia/New Zealand, North America, Europe, South America (e.g., Brazil), South Africa, and Asia. This global structure allows for localized product development, targeted marketing campaigns, sponsorship of regional athletes and events, and robust customer support worldwide through both wholesale partners and an expanding network of direct-to-consumer retail stores and e-commerce platforms.

Street Address:

101 Surf Coast Hwy

City:

Torquay

State/Province:

Victoria

Country:

Australia