What Does Ride 509 Do?

Total employees125
HeadquartersSpokane
Founded2004

Ride 509 is a leading designer and manufacturer of high-performance technical gear for snowmobiling, motorcycling (dirt bike, adventure), and off-road enthusiasts. Their product line includes helmets, goggles, outerwear, casual apparel, and accessories, known for their innovative designs, durability, and focus on rider safety and experience. Founded by enthusiasts in 2004, 509 aims to enhance the powersports experience through cutting-edge product development. The brand was acquired by Polaris Inc. in 2016, further expanding its reach and resources within the powersports industry.

Where Is Ride 509's Headquarters?

HQ Function

Serves as the primary hub for product design, development, marketing, sales, and distribution operations for 509 gear and apparel.

Notable Features:

The facility likely includes modern office spaces, product showrooms for their latest gear, and potentially R&D areas dedicated to testing and innovating powersports helmets, goggles, and apparel.

Work Culture:

The work culture at Ride 509 is expected to be passionate, innovative, and deeply connected to the powersports lifestyle. Employees likely share a common enthusiasm for outdoor adventure, fostering a collaborative environment focused on product excellence and customer satisfaction. Being part of Polaris Inc., it may blend an entrepreneurial brand spirit with larger corporate support and resources.

HQ Significance:

The Spokane headquarters is crucial for Ride 509 in maintaining its brand identity, driving innovation in a competitive market, and staying closely connected with its core customer base in the Pacific Northwest and beyond. Its location supports access to testing environments relevant to its product lines.

Values Reflected in HQ: The headquarters and its operations likely reflect Ride 509's core values: innovation, performance, passion for powersports, quality craftsmanship, and a commitment to enhancing the rider experience and safety.

Location:

Ride 509 products are distributed internationally, reaching powersports enthusiasts in key markets across North America, Europe, and other regions. This global reach is facilitated through an extensive network of dealers, distributors, direct online sales, and the logistical support of its parent company, Polaris Inc. Globally supported functions include sales, marketing localization, customer support, and ensuring product availability to a worldwide customer base.

Street Address:

322 E Magnesium Rd, STE 1

City:

Spokane

State/Province:

Washington

Country:

USA

Where Else Does Ride 509 Operate Around the World?

No additional office locations available.

Buying Intent Signals for Ride 509

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ride 509? Meet the Executive Team

As of April 2025, Ride 509' leadership includes:

Bill Shatford - General Manager, 509 (Polaris Inc.)
Steve Eastman - President - Parts, Garments, & Accessories (PG&A) and Aftermarket, Polaris Inc.

Who's Investing in Ride 509?

Ride 509 has been backed by several prominent investors over the years, including:

Polaris Inc. (Owner since 2016)

What Leadership Changes Has Ride 509 Seen Recently?

Hire0
Exits0

No specific executive hires or exits solely for the Ride 509 brand have been prominently publicized in the last 12 months. Key leadership roles are generally stable within the brand or fall under broader Polaris Inc. divisional appointments and announcements.

What Technology (Tech Stack) Is Used byRide 509?

Discover the tools Ride 509 uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ride 509 Email Formats and Examples

Ride 509, as a brand within Polaris Inc., primarily uses email addresses with the `ride509.com` domain for brand-specific communications and customer support. For corporate roles integrated with Polaris, `polaris.com` might also be used.

A common email format for Ride 509 employees is likely `[first].[last]@ride509.com` or `[first_initial][last]@ride509.com`.

Format

jane.doe@ride509.com

Example

70%

Success rate

What's the Latest News About Ride 509?

Polaris Inc. Investor Relations • January 30, 2024

Polaris Reports Q4 and Full-Year 2023 Results, Highlighting PG&A Performance including Ride 509

Polaris Inc. released its financial results for Q4 and full-year 2023. The Parts, Garments, and Accessories (PG&A) segment, which includes the Ride 509 brand, demonstrated strong performance and continued demand, contributing positively to the company's overall revenue. This indicates sustained consumer interest in powersports accessories and gear from brands like 509....more

UTV Sports Magazine • July 12, 2023

Ride 509 Announces Sinister MX-6 Fuzion Offroad Goggle

Ride 509 launched the new Sinister MX-6 Fuzion Offroad Goggle, specifically engineered for off-road and UTV enthusiasts. This goggle incorporates innovative Fuzion lens technology, designed to significantly reduce fogging by merging the benefits of dual-pane and single-pane lens constructions, thereby offering enhanced clarity and performance in diverse riding conditions....more

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