100%
100%'s Overview
100%, often referred to as Ride 100%, is a premium sports performance brand renowned for its cutting-edge motocross and cycling goggles, eyewear, helmets, gloves, and apparel. With roots dating back to the early 1980s, the brand is dedicated to equipping athletes with high-performance gear that enhances vision and protection. 100% inspires athletes to give their maximum effort, embodying the spirit of 'How much effort do you give?'
Where is 100%'s Headquarters?
HQ Function
Serves as the central hub for design, development, marketing, sales, and global operations for 100% performance sports gear.
Notable Features:
Modern facility housing design studios, product development labs, and administrative offices. Likely features showrooms for their extensive product lines.
Work Culture:
A dynamic and fast-paced environment, driven by a passion for motorsports and cycling. Emphasis on innovation, quality, and a strong connection to the athletic community it serves.
HQ Significance:
The San Diego HQ is pivotal for maintaining the brand's strong presence in the Southern California action sports scene and for driving global product innovation and distribution.
Values Reflected in HQ: The HQ likely reflects the brand's commitment to performance, innovation, precision, and the active lifestyle it promotes.
Location:
100% maintains a significant global presence, supporting a worldwide network of athletes, distributors, and retailers. Key functions supported globally include international sales and distribution channels, localized marketing campaigns, athlete and event sponsorships, and customer service operations. This ensures brand visibility and product accessibility in major motocross, cycling, and snow sports markets across North America, Europe, Asia, and Oceania.
Street Address:
9630 Aero Drive
City:
San Diego
State/Province:
CA
Country:
USA
100%'s Global Presence
Mérignac, Nouvelle-Aquitaine, France
Address: C/O Phase Two, Route De L'aeroport, Bat D, Entree 2, 33700 Mérignac, France
To cater specifically to the European customer base and dealer network, ensuring efficient product delivery, localized marketing efforts, and support for regional athletes and events.
Buying Intent Signals for 100%
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of 100%
As of April 2025, 100%' leadership includes:
Investors of 100%
100% has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information on executive new hires or exits at 100% within the last 12 months is limited, which is common for privately held companies. No specific executive changes were prominently reported in major business or industry news sources during this period.
Technology (Tech Stack) used by 100%
Discover the tools 100% uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
100% Email Formats and Examples
Common email formats for companies like 100% often use combinations of the first name, last name, or initials. Based on typical structures for companies in the sporting goods industry, a likely format is [first_initial][last]@100percent.com or [first].[last]@100percent.com.
[first_initial][last]@100percent.com (e.g., jdoe@100percent.com)
Format
lb@100percent.com (speculative example for Ludo Boinnard)
Example
75%
Success rate
News and media
Pinkbike • February 29, 2024
100% Unveils Spring 2024 Collection Featuring New Goggles, Helmets, and Apparel
100% has launched its Spring 2024 collection, introducing new designs and colorways across its range of performance goggles, helmets, gloves, and riding apparel for mountain biking and motocross enthusiasts....more
RacerX Online • December 13, 2023
100% Signs Motocross Star Marvin Musquin for 2024 and Beyond
Leading performance gear brand 100% announced a multi-year partnership with professional motocross racer Marvin Musquin, who will exclusively wear 100% goggles and eyewear in upcoming seasons....more
Vital MTB • October 5, 2023
100% Launches All-New Aircraft2 DH Helmet
100% introduced its next-generation downhill full-face helmet, the Aircraft2, featuring enhanced safety technology, ventilation, and a lightweight design for competitive mountain biking....more
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