What Does Ribbon Do?

Total employees128
HeadquartersNew York
Founded2017

Ribbon is a real estate technology company dedicated to making homeownership achievable and the transaction process more transparent and certain for buyers, sellers, agents, and lenders. They are known for pioneering solutions like RibbonCash, which allows homebuyers to make contingency-free, all-cash offers, and RibbonResale, which helps existing homeowners secure their next home before selling their current one. Following a strategic pivot in early 2023, Ribbon has focused on its software and financial products that empower real estate agents and lenders to better serve their clients in competitive housing markets.

Where Is Ribbon's Headquarters?

HQ Function

The New York headquarters serves as the nerve center for Ribbon's strategic leadership, product development, engineering, marketing, national partnership management, and corporate operations.

Notable Features:

Situated in the Chelsea neighborhood, the office likely features a modern, open, and collaborative workspace designed to foster innovation and agility. Its location provides excellent access to talent, partners, and industry events.

Work Culture:

Ribbon's work culture is likely fast-paced, innovative, and mission-driven, with a strong emphasis on problem-solving, customer-centricity, and collaboration to disrupt traditional real estate processes.

HQ Significance:

The NYC headquarters positions Ribbon at the forefront of the proptech industry, allowing it to tap into a rich ecosystem of financial markets, technological advancements, and a diverse talent pool.

Values Reflected in HQ: The choice of New York City as its headquarters reflects Ribbon's values of ambition, innovation, and a commitment to being a leader in transforming the real estate transaction experience on a national scale.

Location:

Ribbon's operations are currently focused within the United States, serving multiple states with its innovative real estate solutions. While they do not maintain international offices, their technology platform supports a growing footprint of agents, lenders, buyers, and sellers across their active U.S. markets. Their global aspect is primarily through the accessibility of their digital tools and potential partnerships with nationally operating entities.

Street Address:

116 W 23rd St, 5th Floor

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Ribbon Operate Around the World?

Charlotte, North Carolina/USA

Address: Specific street address not broadly publicized; operates as a significant operational hub in Charlotte.

Supports Ribbon's market operations and expansion, especially in the Southeastern United States, and leverages the region's strong talent pool in real estate and financial services.

Buying Intent Signals for Ribbon

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ribbon? Meet the Executive Team

As of April 2025, Ribbon' leadership includes:

Shaival Shah - Co-Founder & Chief Executive Officer
Wei Gan - Co-Founder & Chief Technology Officer
Karri Callahan - Chief Financial Officer
Frances Bryant - Chief Product Officer
Justin McHood - Chief Lending Officer

Who's Investing in Ribbon?

Ribbon has been backed by several prominent investors over the years, including:

Greylock Partners
Bain Capital Ventures
NFX
Accomplice
Thomvest Ventures
Goldman Sachs Asset Management
Left Lane Capital

What Leadership Changes Has Ribbon Seen Recently?

Hire0
Exits0

Following a strategic realignment in early 2023, Ribbon's core executive team has demonstrated stability over the past 12 months. Public announcements regarding major new executive hires or departures have been minimal as the company focuses on executing its current strategy.

What Technology (Tech Stack) Is Used byRibbon?

Discover the tools Ribbon uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ribbon Email Formats and Examples

Ribbon likely utilizes common professional email formats for its employees. Based on industry patterns, formats such as [first_initial][last]@ribbonhome.com or [first].[last]@ribbonhome.com are probable.

[first_initial][last]@ribbonhome.com (e.g., jdoe@ribbonhome.com), [first].[last]@ribbonhome.com (e.g., jane.doe@ribbonhome.com)

Format

jdoe@ribbonhome.com

Example

75%

Success rate

What's the Latest News About Ribbon?

RISMedia • January 26, 2023

Ribbon Launches New Platform To Streamline Offers For Buyers And Sellers

Ribbon unveiled a new platform aimed at empowering everyday homebuyers and sellers by making cash-backed offers more accessible through their real estate agents and lenders. This launch marked a key part of its strategic shift to focus on software-driven solutions for the real estate industry....more

HousingWire • February 1, 2023

Ribbon winds down iBuying, lays off 85% of staff

Ribbon announced a significant strategic shift, discontinuing its iBuying operations and reducing its workforce by approximately 85% to concentrate on its core offerings, including RibbonCash and agent-focused software solutions....more

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