What Does Rhode Do?

Total employees24
HeadquartersLos Angeles
Founded2014

RHODE is a contemporary fashion brand founded in 2014 by Purna Khatau and Phoebe Vickers. Celebrated for its joyful, travel-inspired prints and effortlessly chic silhouettes, RHODE offers a diverse range of women's ready-to-wear, including dresses, tops, skirts, and accessories. The brand champions confident, vibrant dressing, drawing inspiration from global cultures and aesthetics. Originally focused on resort wear, RHODE has broadened its collection to include versatile pieces suitable for numerous occasions, captivating customers who seek unique, statement-making, yet comfortable apparel.

Where Is Rhode's Headquarters?

HQ Function

Serves as the central hub for design, product development, brand strategy, marketing, and global operations management. Key decisions regarding collections and business direction are made here.

Notable Features:

The headquarters likely features a creative and inspiring studio environment, reflecting RHODE's vibrant and artistic brand identity, designed to foster collaboration and innovation.

Work Culture:

RHODE's work culture is characterized by creativity, dynamism, and collaboration, typical of a founder-led fashion scale-up. It likely fosters a passionate, agile environment focused on design excellence and brand growth, with a strong connection to its joyful and travel-inspired ethos.

HQ Significance:

The Los Angeles headquarters positions RHODE within a key global center for fashion, lifestyle, and entertainment, influencing its design aesthetic and providing access to a rich talent pool. The New York presence ensures connectivity to another major fashion capital for press, wholesale, and industry relations.

Values Reflected in HQ: The headquarters environment is expected to mirror RHODE's core values of joy, optimism, escapism, and craftsmanship, creating a workspace that inspires the team and authentically represents the brand's spirit.

Location:

RHODE has established a significant global presence, primarily through its e-commerce platform (shoprhode.com) which offers international shipping. The brand's collections are also available through a curated network of prestigious department stores, independent boutiques, and online retailers across North America, Europe, Asia, Australia, and the Middle East. This widespread distribution is supported by global marketing initiatives and PR activities to engage a worldwide customer base.

Street Address:

Specific address not publicly disclosed to maintain operational privacy.

City:

Los Angeles

State/Province:

California

Country:

USA

Where Else Does Rhode Operate Around the World?

New York City, New York/USA

Address: Specific showroom/office address not publicly disclosed.

Facilitates direct engagement with major fashion media, stylists, influencers, and department store buyers based in New York. Supports East Coast market development and international visitor engagement.

Buying Intent Signals for Rhode

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rhode? Meet the Executive Team

As of April 2025, Rhode' leadership includes:

Purna Khatau - Co-Founder
Phoebe Vickers - Co-Founder

Who's Investing in Rhode?

Rhode has been backed by several prominent investors over the years, including:

Imaginary Ventures

What Leadership Changes Has Rhode Seen Recently?

Hire0
Exits0

There have been no major publicly announced executive hires or departures at RHODE within the last 12 months. The company's leadership continues to be driven by its co-founders. Significant changes to the executive team are typically reported through fashion industry trade publications.

What Technology (Tech Stack) Is Used byRhode?

Discover the tools Rhode uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rhode Email Formats and Examples

RHODE likely employs standard corporate email address formats for its team. While not officially published, common structures in the fashion and retail industry include using the employee's first name or first initial and last name, combined with the @shoprhode.com domain.

[first]@shoprhode.com or [first_initial][last]@shoprhode.com

Format

phoebe@shoprhode.com or pvickers@shoprhode.com

Example

80%

Success rate

What's the Latest News About Rhode?

WWD (Women's Wear Daily) • May 16, 2024

RHODE Taps Gia Seo as Face of Pre-Fall Campaign

RHODE announced style influencer and creative Gia Seo as the face of its pre-fall 2024 collection campaign. The campaign, styled by Seo, showcases the brand's signature vibrant prints and introduces new silhouettes for the season....more

Brides • April 26, 2023

RHODE Launches Exclusive Mommy-and-Me Collection with Shopbop

RHODE partnered with prominent online retailer Shopbop to unveil an exclusive 'mommy-and-me' capsule collection. The collection featured matching outfits for women and children, adorned with RHODE's characteristic joyful prints, perfectly timed for the spring and summer seasons....more

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