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RHODE is a contemporary fashion brand founded in 2014 by Purna Khatau and Phoebe Vickers. Celebrated for its joyful, travel-inspired prints and effortlessly chic silhouettes, RHODE offers a diverse range of women's ready-to-wear, including dresses, tops, skirts, and accessories. The brand champions confident, vibrant dressing, drawing inspiration from global cultures and aesthetics. Originally focused on resort wear, RHODE has broadened its collection to include versatile pieces suitable for numerous occasions, captivating customers who seek unique, statement-making, yet comfortable apparel.
Serves as the central hub for design, product development, brand strategy, marketing, and global operations management. Key decisions regarding collections and business direction are made here.
The headquarters likely features a creative and inspiring studio environment, reflecting RHODE's vibrant and artistic brand identity, designed to foster collaboration and innovation.
RHODE's work culture is characterized by creativity, dynamism, and collaboration, typical of a founder-led fashion scale-up. It likely fosters a passionate, agile environment focused on design excellence and brand growth, with a strong connection to its joyful and travel-inspired ethos.
The Los Angeles headquarters positions RHODE within a key global center for fashion, lifestyle, and entertainment, influencing its design aesthetic and providing access to a rich talent pool. The New York presence ensures connectivity to another major fashion capital for press, wholesale, and industry relations.
RHODE has established a significant global presence, primarily through its e-commerce platform (shoprhode.com) which offers international shipping. The brand's collections are also available through a curated network of prestigious department stores, independent boutiques, and online retailers across North America, Europe, Asia, Australia, and the Middle East. This widespread distribution is supported by global marketing initiatives and PR activities to engage a worldwide customer base.
Specific address not publicly disclosed to maintain operational privacy.
Los Angeles
California
USA
Address: Specific showroom/office address not publicly disclosed.
Facilitates direct engagement with major fashion media, stylists, influencers, and department store buyers based in New York. Supports East Coast market development and international visitor engagement.
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As of April 2025, Rhode' leadership includes:
Rhode has been backed by several prominent investors over the years, including:
There have been no major publicly announced executive hires or departures at RHODE within the last 12 months. The company's leadership continues to be driven by its co-founders. Significant changes to the executive team are typically reported through fashion industry trade publications.
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RHODE likely employs standard corporate email address formats for its team. While not officially published, common structures in the fashion and retail industry include using the employee's first name or first initial and last name, combined with the @shoprhode.com domain.
[first]@shoprhode.com or [first_initial][last]@shoprhode.com
Format
phoebe@shoprhode.com or pvickers@shoprhode.com
Example
80%
Success rate
WWD (Women's Wear Daily) • May 16, 2024
RHODE announced style influencer and creative Gia Seo as the face of its pre-fall 2024 collection campaign. The campaign, styled by Seo, showcases the brand's signature vibrant prints and introduces new silhouettes for the season....more
Brides • April 26, 2023
RHODE partnered with prominent online retailer Shopbop to unveil an exclusive 'mommy-and-me' capsule collection. The collection featured matching outfits for women and children, adorned with RHODE's characteristic joyful prints, perfectly timed for the spring and summer seasons....more
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