Rhode Island Novelty (RINCO) is a leading U.S.-based importer and wholesale distributor specializing in a wide array of novelty toys, giftware, souvenirs, stationery, party supplies, and incentive merchandise. Founded in 1986, the company serves a diverse customer base, including retailers, amusement parks, carnivals, and redemption centers, offering a vast selection of affordable and fun products. RINCO prides itself on its extensive inventory, competitive pricing, and commitment to customer service.
Serves as the central hub for all company operations, including global product sourcing, inventory management, sales, marketing, customer service, and nationwide distribution.
The facility is a large-scale warehouse and office complex, likely equipped with modern logistics technology to manage over 20,000 SKUs and ensure efficient order fulfillment. It supports a substantial inventory to meet diverse customer demands.
The work culture is likely dynamic and customer-focused, emphasizing efficiency in operations, teamwork in logistics and sales, and responsiveness to market trends in the novelty and giftware industry.
The Fall River headquarters is the operational backbone of Rhode Island Novelty, enabling its extensive import and distribution capabilities across North America and supporting its position as a leader in the novelty goods market.
Rhode Island Novelty's primary market is North America, with extensive distribution across the United States. While its operational offices and showrooms are U.S.-based, its global presence is significant in terms of product sourcing, with a dedicated team managing relationships with manufacturers and suppliers worldwide, primarily in Asia. This global sourcing network allows RINCO to offer a diverse and competitively priced range of products.
19 Industrial Way
Fall River
MA
USA
Address: AmericasMart, Building 2, Suite #1403A, 230 Ted Turner Dr NW, Atlanta, GA 30303
Serves as a key sales and product demonstration center in the Southeastern U.S., facilitating direct engagement with customers and providing access to new products in a major B2B market hub.
Address: Las Vegas Market, Building C, Suite #C-0888, 455 S. Grand Central Pkwy, Las Vegas, NV 89106
Provides a strategic presence for attracting buyers from the Western U.S. and international markets, leveraging Las Vegas's status as a center for trade shows and conventions.
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As of April 2025, Rhode Island Novelty' leadership includes:
Rhode Island Novelty has been backed by several prominent investors over the years, including:
Rhode Island Novelty saw key executive appointments in the last 12 months. Michael Aronson joined as Chief Operating Officer in May 2023. Following the company's acquisition by Worldwide Produce (a Sole Source Capital portfolio company) in October 2023, Christine Dalo was appointed as Chief Financial Officer in November 2023. Public announcements regarding other specific executive changes or departures have been limited.
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Rhode Island Novelty likely utilizes standard corporate email formats for its employees. The most common pattern observed or predicted for companies of this nature is the first initial followed by the last name, or first name.lastname, at their domain '@rinovelty.com'.
[first_initial][last]@rinovelty.com
Format
jdoe@rinovelty.com
Example
75%
Success rate
PR Newswire • October 4, 2023
Worldwide Produce, a portfolio company of Sole Source Capital LLC, announced its acquisition of Rhode Island Novelty (RINCO), a leading importer and distributor of toys, novelties, and giftware. This strategic move expands Worldwide Produce's portfolio into non-perishable goods and leverages RINCO's extensive distribution network and market expertise....more
Gift Shop Plus • July 11, 2023
Rhode Island Novelty (RINCO) announced a comprehensive rebranding initiative, including a new logo, visual identity, and an enhanced e-commerce website (rinovelty.com). The refresh aims to modernize the brand and improve the customer experience for its wholesale clients....more
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