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Rhode Island Novelty's Overview

Total employees325
HeadquartersFall River
Founded1986

Rhode Island Novelty (RINCO) is a leading U.S.-based importer and wholesale distributor specializing in a wide array of novelty toys, giftware, souvenirs, stationery, party supplies, and incentive merchandise. Founded in 1986, the company serves a diverse customer base, including retailers, amusement parks, carnivals, and redemption centers, offering a vast selection of affordable and fun products. RINCO prides itself on its extensive inventory, competitive pricing, and commitment to customer service.

Where is Rhode Island Novelty's Headquarters?

HQ Function

Serves as the central hub for all company operations, including global product sourcing, inventory management, sales, marketing, customer service, and nationwide distribution.

Notable Features:

The facility is a large-scale warehouse and office complex, likely equipped with modern logistics technology to manage over 20,000 SKUs and ensure efficient order fulfillment. It supports a substantial inventory to meet diverse customer demands.

Work Culture:

The work culture is likely dynamic and customer-focused, emphasizing efficiency in operations, teamwork in logistics and sales, and responsiveness to market trends in the novelty and giftware industry.

HQ Significance:

The Fall River headquarters is the operational backbone of Rhode Island Novelty, enabling its extensive import and distribution capabilities across North America and supporting its position as a leader in the novelty goods market.

Values Reflected in HQ: The headquarters embodies the company's commitment to variety (extensive product range), value (competitive wholesale pricing), and service (efficient distribution and customer support).

Location:

Rhode Island Novelty's primary market is North America, with extensive distribution across the United States. While its operational offices and showrooms are U.S.-based, its global presence is significant in terms of product sourcing, with a dedicated team managing relationships with manufacturers and suppliers worldwide, primarily in Asia. This global sourcing network allows RINCO to offer a diverse and competitively priced range of products.

Street Address:

19 Industrial Way

City:

Fall River

State/Province:

MA

Country:

USA

Rhode Island Novelty's Global Presence

Atlanta, GA/USA

Address: AmericasMart, Building 2, Suite #1403A, 230 Ted Turner Dr NW, Atlanta, GA 30303

Serves as a key sales and product demonstration center in the Southeastern U.S., facilitating direct engagement with customers and providing access to new products in a major B2B market hub.

Las Vegas, NV/USA

Address: Las Vegas Market, Building C, Suite #C-0888, 455 S. Grand Central Pkwy, Las Vegas, NV 89106

Provides a strategic presence for attracting buyers from the Western U.S. and international markets, leveraging Las Vegas's status as a center for trade shows and conventions.

Buying Intent Signals for Rhode Island Novelty

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Rhode Island Novelty

As of April 2025, Rhode Island Novelty' leadership includes:

Bob Nowak - Chief Executive Officer
Kory Terlaga - President
Christine Dalo - Chief Financial Officer
Michael Aronson - Chief Operating Officer

Investors of Rhode Island Novelty

Rhode Island Novelty has been backed by several prominent investors over the years, including:

Sole Source Capital LLC (via its portfolio company Worldwide Produce)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

Rhode Island Novelty saw key executive appointments in the last 12 months. Michael Aronson joined as Chief Operating Officer in May 2023. Following the company's acquisition by Worldwide Produce (a Sole Source Capital portfolio company) in October 2023, Christine Dalo was appointed as Chief Financial Officer in November 2023. Public announcements regarding other specific executive changes or departures have been limited.

New Appointments:

Michael Aronson, Michael Aronson appointed as new Chief Operating Officer.
Christine Dalo, Christine Dalo appointed as new Chief Financial Officer.

Technology (Tech Stack) used by Rhode Island Novelty

Discover the tools Rhode Island Novelty uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rhode Island Novelty Email Formats and Examples

Rhode Island Novelty likely utilizes standard corporate email formats for its employees. The most common pattern observed or predicted for companies of this nature is the first initial followed by the last name, or first name.lastname, at their domain '@rinovelty.com'.

[first_initial][last]@rinovelty.com

Format

jdoe@rinovelty.com

Example

75%

Success rate

News and media

PR NewswireOctober 4, 2023

Worldwide Produce Acquires Rhode Island Novelty

Worldwide Produce, a portfolio company of Sole Source Capital LLC, announced its acquisition of Rhode Island Novelty (RINCO), a leading importer and distributor of toys, novelties, and giftware. This strategic move expands Worldwide Produce's portfolio into non-perishable goods and leverages RINCO's extensive distribution network and market expertise....more

Gift Shop PlusJuly 11, 2023

Rhode Island Novelty Unveils New Brand Identity and Website

Rhode Island Novelty (RINCO) announced a comprehensive rebranding initiative, including a new logo, visual identity, and an enhanced e-commerce website (rinovelty.com). The refresh aims to modernize the brand and improve the customer experience for its wholesale clients....more

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