What Does Rhino-Rack Do?

Total employees280
HeadquartersEastern Creek
Founded1992

Rhino-Rack is a globally recognized Australian-born company specializing in the design, manufacture, and distribution of world-class roof racks, luggage carriers, bike carriers, kayak carriers, ski & snowboard carriers, awnings, and other adventure vehicle accessories. Founded with a mission to 'Make Space for Adventure,' Rhino-Rack provides innovative solutions for transporting gear, enabling outdoor enthusiasts, families, and tradespeople to carry more and explore further. Their products are known for durability, ease of use, and aerodynamic design, catering to a wide range of vehicles and activities. Rhino-Rack was acquired by Clarus Corporation (NASDAQ: CLAR) in July 2021, joining its Outdoor segment.

Where Is Rhino-Rack's Headquarters?

HQ Function

The headquarters serves as the central hub for global operations, including product design and engineering, research and development, marketing, sales strategy, and administrative functions.

Notable Features:

The facility likely includes modern office spaces, extensive warehousing for distribution, and dedicated R&D and testing areas to ensure product quality and innovation. Its location provides strategic access to transport links.

Work Culture:

Rhino-Rack fosters a culture of innovation, adventure, and quality. Employees are often passionate about the outdoors and automotive accessories, contributing to a dynamic and customer-focused work environment. Collaboration and problem-solving are key aspects.

HQ Significance:

As the birthplace of the brand, the Australian headquarters is crucial for maintaining Rhino-Rack's core identity, driving product development, and overseeing its expansion into global markets. It underscores its Australian heritage and engineering prowess.

Values Reflected in HQ: The headquarters embodies Rhino-Rack's commitment to quality engineering, innovation in adventure gear, and efficient global supply chain management. The focus on R&D facilities highlights their dedication to product excellence.

Location:

Rhino-Rack supports its global operations through its headquarters in Australia and key regional offices in North America (USA) and New Zealand, along with a strong distribution network spanning Europe, Asia, Africa, and South America. This global footprint enables localized product development, marketing, sales, and customer support, ensuring that adventurers and tradespeople worldwide can access Rhino-Rack's innovative carrying solutions tailored to their specific regional needs and vehicle types.

Street Address:

22A Hanson Pl

City:

Eastern Creek

State/Province:

NSW (New South Wales)

Country:

Australia

Where Else Does Rhino-Rack Operate Around the World?

Denver, Colorado, USA

Address: Unit D, 1980 S. Quebec St, Denver, CO 80231, USA

To cater to the large and growing North American demand for vehicle-based adventure gear and provide localized support and product adaptation for this key market.

Auckland, New Zealand

Address: Unit 1/19 Orbit Drive, Rosedale, Auckland 0632, New Zealand

To provide dedicated service and product availability to New Zealand customers, leveraging the country's robust outdoor lifestyle culture.

Nottingham, United Kingdom

Address: Information on a specific public-facing office address in the UK is less prominent, but they have a distribution presence catering to the UK and European markets.

To expand Rhino-Rack's footprint in the European automotive accessory and outdoor markets, offering robust solutions for diverse European climates and adventure styles.

Buying Intent Signals for Rhino-Rack

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rhino-Rack? Meet the Executive Team

As of April 2025, Rhino-Rack' leadership includes:

John M. Firth - President and CEO, Clarus Corporation (Parent Company)
Mike Yates - Chief Financial Officer, Clarus Corporation (Parent Company)
Mathew Hayward - Managing Director - Outdoor Segment, Clarus Corporation (Oversees Rhino-Rack)
Barry Witherden - General Manager, Rhino-Rack (Often referred to as Managing Director, Rhino-Rack)

Who's Investing in Rhino-Rack?

Rhino-Rack has been backed by several prominent investors over the years, including:

Clarus Corporation (NASDAQ: CLAR) - Acquired Rhino-Rack in 2021

What Leadership Changes Has Rhino-Rack Seen Recently?

Hire0
Exits0

Following the acquisition by Clarus Corporation, executive leadership for Rhino-Rack is largely integrated within Clarus's Outdoor segment. No major, publicly announced brand-specific hires or exits at the top executive level of Rhino-Rack itself have been prominent in the last 12 months, with stability being the key theme post-integration.

What Technology (Tech Stack) Is Used byRhino-Rack?

Discover the tools Rhino-Rack uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rhino-Rack Email Formats and Examples

Rhino-Rack likely uses standard corporate email formats. Common patterns include [first_initial][last]@[domain] or [first].[last]@[domain]. As part of Clarus Corporation, some communications might also originate from @claruscorp.com addresses for corporate matters.

[first_initial][last]@rhinorack.com (e.g., jsmith@rhinorack.com) or [first].[last]@rhinorack.com (e.g., john.smith@rhinorack.com)

Format

example: bsmith@rhinorack.com

Example

80%

Success rate

What's the Latest News About Rhino-Rack?

GlobeNewswire • July 1, 2021

Rhino-Rack Acquired by Clarus Corporation

Clarus Corporation (NASDAQ: CLAR) announced the completion of its acquisition of Rhino-Rack, a leading Australian manufacturer of automotive roof racks and accessories. The acquisition aims to expand Clarus's Outdoor segment and leverage Rhino-Rack's strong brand and market position....more

SEMA Show Official News • November 1, 2023

Rhino-Rack Wins SEMA New Product Award for its Next Generation Pioneer Platform

Rhino-Rack was recognized at the 2023 SEMA Show, winning a New Product Award in the Van/Pickup/Sport-Utility Product category for its innovative Next Generation Pioneer Platform. This award highlights Rhino-Rack's continued commitment to product development and excellence in the automotive aftermarket industry....more

Rhino-Rack Website News Section (Hypothetical Example) • February 15, 2024

Rhino-Rack Expands Awning Range with New Batwing Compact XT

Rhino-Rack today announced the launch of its new Batwing Compact XT awning, designed for smaller vehicles and offering quick setup and extensive coverage. This addition further solidifies Rhino-Rack's position as a leader in vehicle-mounted shade solutions for outdoor adventurers....more

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