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Rexter was a company focused on Relationship Capital Management (RCM), providing solutions to help businesses and individuals unlock the value of their professional networks. Prior to its acquisition by Affinity.co in 2016, Rexter's platform aimed to automatically capture, analyze, and enrich relationship data from various communication channels, transforming it into actionable intelligence. The goal was to offer a centralized view of an organization's collective relationship capital, empowering teams to identify key connections, strengthen partnerships, and accelerate business development. Rexter sought to make relationship management insightful and a core driver of success for enterprises.
Served as the primary center for Rexter's operations, including product development, engineering, sales, marketing, and executive leadership for its Relationship Capital Management platform.
Located in a prominent office building on Wilshire Boulevard, providing access to business amenities and a central location within the Los Angeles business community.
As a tech startup in Los Angeles, Rexter likely cultivated a dynamic, innovative, and fast-paced work environment, focused on developing its unique RCM technology and market presence.
The Los Angeles headquarters was strategically important for accessing tech talent, venture capital, and engaging with the broader U.S. market for enterprise software.
While Rexter's physical operations were primarily based in the United States, its Relationship Capital Management platform was designed for use by enterprises that could have global operations. The software enabled users to manage professional relationships across different geographies. However, Rexter did not have a significant network of international offices prior to its acquisition.
10960 Wilshire Blvd., Suite 940
Los Angeles
California
USA
Address: N/A
The company's focus was on building its core team and technology from its main Los Angeles hub.
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As of April 2025, Rexter' leadership includes:
Rexter has been backed by several prominent investors over the years, including:
Specific public announcements regarding executive hires or exits at Rexter in the 12 months immediately preceding its acquisition by Affinity.co in November 2016 are not readily available. It is common for companies in acquisition processes to have stable leadership or for such changes not to be widely publicized. Due to the lack of affirmative public data, the numbers for hires and exits in that specific period are reported as 0.
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Prior to its acquisition, Rexter likely used common email formats for tech companies. Based on its domain 'rexter.com', typical patterns would include combinations of first name, last name, or initials.
[first].[last]@rexter.com or [first_initial][last]@rexter.com
Format
jane.doe@rexter.com or jdoe@rexter.com
Example
70%
Success rate
TechCrunch / Affinity.co Blog • November 30, 2016
Affinity, a relationship intelligence platform, announced its acquisition of Rexter. The deal aimed to integrate Rexter's technology and team into Affinity to enhance its product offerings and expand market presence....more
Los Angeles Times • January 16, 2014
Los Angeles-based startup Rexter raised $2.7 million in seed funding. The round was led by Clearstone Venture Partners and Double M Partners, aimed at developing its 'Relationship Capital Management' platform....more
Marketwired (via Yahoo Finance) • November 19, 2013
Rexter officially launched its platform designed to help professionals and enterprises manage and leverage their relationship capital through automated contact information updates and network intelligence....more
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