What Does Rexter Do?

Total employees35
HeadquartersLos Angeles
Founded2011

Rexter was a company focused on Relationship Capital Management (RCM), providing solutions to help businesses and individuals unlock the value of their professional networks. Prior to its acquisition by Affinity.co in 2016, Rexter's platform aimed to automatically capture, analyze, and enrich relationship data from various communication channels, transforming it into actionable intelligence. The goal was to offer a centralized view of an organization's collective relationship capital, empowering teams to identify key connections, strengthen partnerships, and accelerate business development. Rexter sought to make relationship management insightful and a core driver of success for enterprises.

Where Is Rexter's Headquarters?

HQ Function

Served as the primary center for Rexter's operations, including product development, engineering, sales, marketing, and executive leadership for its Relationship Capital Management platform.

Notable Features:

Located in a prominent office building on Wilshire Boulevard, providing access to business amenities and a central location within the Los Angeles business community.

Work Culture:

As a tech startup in Los Angeles, Rexter likely cultivated a dynamic, innovative, and fast-paced work environment, focused on developing its unique RCM technology and market presence.

HQ Significance:

The Los Angeles headquarters was strategically important for accessing tech talent, venture capital, and engaging with the broader U.S. market for enterprise software.

Values Reflected in HQ: The choice of a major business hub like Los Angeles likely reflected the company's ambitions for growth, innovation, and establishing strong industry connections.

Location:

While Rexter's physical operations were primarily based in the United States, its Relationship Capital Management platform was designed for use by enterprises that could have global operations. The software enabled users to manage professional relationships across different geographies. However, Rexter did not have a significant network of international offices prior to its acquisition.

Street Address:

10960 Wilshire Blvd., Suite 940

City:

Los Angeles

State/Province:

California

Country:

USA

Where Else Does Rexter Operate Around the World?

N/A - Operations Primarily Centralized

Address: N/A

The company's focus was on building its core team and technology from its main Los Angeles hub.

Buying Intent Signals for Rexter

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Rexter? Meet the Executive Team

As of April 2025, Rexter' leadership includes:

Andy Berman - Co-founder & CEO
Walter O'Brien - CTO

Who's Investing in Rexter?

Rexter has been backed by several prominent investors over the years, including:

Clearstone Venture Partners
Double M Partners
Baroda Ventures
Kapor Capital
TenOneTen Ventures
Karlin Ventures
Matt Coffin
Clark Landry
Social Leverage
Plus Capital

What Leadership Changes Has Rexter Seen Recently?

Hire0
Exits0

Specific public announcements regarding executive hires or exits at Rexter in the 12 months immediately preceding its acquisition by Affinity.co in November 2016 are not readily available. It is common for companies in acquisition processes to have stable leadership or for such changes not to be widely publicized. Due to the lack of affirmative public data, the numbers for hires and exits in that specific period are reported as 0.

What Technology (Tech Stack) Is Used byRexter?

Discover the tools Rexter uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Rexter Email Formats and Examples

Prior to its acquisition, Rexter likely used common email formats for tech companies. Based on its domain 'rexter.com', typical patterns would include combinations of first name, last name, or initials.

[first].[last]@rexter.com or [first_initial][last]@rexter.com

Format

jane.doe@rexter.com or jdoe@rexter.com

Example

70%

Success rate

What's the Latest News About Rexter?

TechCrunch / Affinity.co BlogNovember 30, 2016

Rexter Acquired by Affinity to Bolster Relationship Intelligence Capabilities

Affinity, a relationship intelligence platform, announced its acquisition of Rexter. The deal aimed to integrate Rexter's technology and team into Affinity to enhance its product offerings and expand market presence....more

Los Angeles TimesJanuary 16, 2014

Rexter Secures $2.7 Million in Seed Funding for Contact Management Platform

Los Angeles-based startup Rexter raised $2.7 million in seed funding. The round was led by Clearstone Venture Partners and Double M Partners, aimed at developing its 'Relationship Capital Management' platform....more

Marketwired (via Yahoo Finance)November 19, 2013

Rexter Launches First-Ever Relationship Capital Management™ Platform

Rexter officially launched its platform designed to help professionals and enterprises manage and leverage their relationship capital through automated contact information updates and network intelligence....more

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