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REWE Group's Overview

Total employees389270
HeadquartersKöln (Cologne)
Founded1927

REWE Group is one of Germany's leading trade and tourism groups, with a strong presence across Europe. Founded in 1927, the cooperative group operates a diverse portfolio including REWE supermarkets, PENNY discount stores, toom Baumarkt DIY stores, and DER Touristik travel agencies. Committed to sustainability and customer satisfaction, REWE Group focuses on providing quality products and services while fostering responsible business practices.

Where is REWE Group's Headquarters?

HQ Function

The Cologne headquarters serves as the central administrative and strategic hub for the entire REWE Group, overseeing operations, finance, corporate development, human resources, and communications for its diverse business segments across Europe.

Notable Features:

Modern campus with focus on sustainability and collaborative workspaces. Some buildings target high green building standards and feature contemporary architecture designed for functionality and employee well-being.

Work Culture:

The work culture at REWE Group HQ is often described as dynamic and collaborative, reflecting its cooperative roots and diverse business areas. There's an emphasis on teamwork, innovation in retail and tourism, and a commitment to the company's sustainability goals. Employees often benefit from various development programs.

HQ Significance:

The Cologne headquarters is the nerve center for one of Europe's largest retail and tourism corporations. Decisions made here impact millions of customers, thousands of stores, and hundreds of thousands of employees daily. Its location underscores its importance in the German and European economy.

Values Reflected in HQ: The HQ aims to reflect REWE Group's commitment to modernity, sustainability (e.g., energy-efficient buildings, green spaces), collaboration through its campus design, and its role as a leading European employer and responsible business.

Location:

REWE Group supports a wide range of functions globally, primarily focused on its core businesses of retail (food and DIY) and tourism. This includes international sourcing and supply chain management for its supermarkets and discount stores, operation of thousands of retail outlets in numerous European countries (Germany, Austria, Italy, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Croatia), and managing a vast network of travel agencies, tour operators (like Dertour, Kuoni, Apollo), hotels, and destination management companies across popular tourist destinations worldwide through its DER Touristik division.

Street Address:

Domstraße 20

City:

Köln (Cologne)

State/Province:

North Rhine-Westphalia

Country:

Germany

REWE Group's Global Presence

Frankfurt am Main, Hesse/Germany

Address: Emil-von-Behring-Straße 6, 60439 Frankfurt am Main, Germany

To consolidate and manage the extensive tourism offerings for the German market, including package holidays, individual travel arrangements, and business travel services, coordinating a large network of travel brands.

Wiener Neudorf, Lower Austria/Austria

Address: Industriezentrum NÖ-Süd, Straße 3, Objekt 16, 2355 Wiener Neudorf, Austria

To oversee and strategically develop REWE Group's retail footprint in international markets, adapting to local consumer needs, managing supply chains, and driving growth in these diverse European countries.

Buying Intent Signals for REWE Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of REWE Group

As of April 2025, REWE Group' leadership includes:

Lionel Souque - Chief Executive Officer (CEO) REWE Group
Jan Kunath - Deputy CEO, Member of the Management Board (Retail International, Purchasing & Group Marketing)
Telerik Schischmanow - Chief Financial Officer (CFO), Member of the Management Board
Dr. Daniela Büchel - Member of the Management Board (Human Resources & Sustainability)
Christoph Eltze - Member of the Management Board (Digital, Customer & Analytics, IT)
Peter Maly - Member of the Management Board (Retail Germany - REWE Stores)
Daniel Blasko - Member of the Management Board (Retail Germany - PENNY)
Sören Hartmann - Member of the Management Board (Travel and Tourism, CEO DER Touristik Group - until Dec 31, 2024)

Investors of REWE Group

REWE Group has been backed by several prominent investors over the years, including:

Cooperative Members (Independent REWE Retailers)
Strategic Partners and Foundations aligned with the cooperative structure

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

REWE Group appointed Christoph Eltze to its Executive Board in July 2023 to lead digital and IT initiatives. A key leadership transition was announced for its tourism division, DER Touristik Group, with Sören Hartmann stepping down at the end of 2024, to be succeeded by Dr. Ingo Burmester in January 2025.

New Appointments:

Christoph Eltze, Christoph Eltze appointed to the REWE Group Executive Board to lead Digital, Customer & Analytics, and IT.

Technology (Tech Stack) used by REWE Group

Discover the tools REWE Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

REWE Group Email Formats and Examples

REWE Group generally utilizes standardized email formats for its corporate communications. The most common structure involves combining the employee's first and last name, or an initial and last name, with the '@rewe-group.com' domain. Specific subsidiaries or national organizations might have variations (e.g., @rewe.de, @penny.de, @dertouristik.com).

Common formats for REWE Group corporate are [first].[last]@rewe-group.com or [first_initial].[last]@rewe-group.com. For example, max.mustermann@rewe-group.com or m.mustermann@rewe-group.com.

Format

firstname.lastname@rewe-group.com

Example

85%

Success rate

News and media

rewe-group.comMay 14, 2024

REWE Group News: Dr. Ingo Burmester to become new CEO of DER Touristik Group

Dr. Ingo Burmester will take over as CEO of DER Touristik Group on January 1, 2025. He succeeds Sören Hartmann, who is stepping down at his own request at the end of his contract on December 31, 2024, after ten successful years....more

rewe-group.comMarch 26, 2024

REWE Group News: REWE Group grows to more than 92 billion euros in revenue

REWE Group announced its financial results for the 2023 business year, with total external revenue growing by 8.9% from 84.8 billion euros to 92.3 billion euros. The company plans continued high levels of investment in modernization, digitalization, innovation, and sustainability....more

rewe-group.comJune 1, 2023

REWE Group News: Christoph Eltze to join REWE Group Executive Board on 1 July

Christoph Eltze will join the REWE Group Executive Board on July 1, 2023, taking over responsibility for Digital, Customer & Analytics and Group IT from Lionel Souque, CEO of REWE Group....more

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