REWE Group is one of Germany's leading trade and tourism groups, with a strong presence across Europe. Founded in 1927, the cooperative group operates a diverse portfolio including REWE supermarkets, PENNY discount stores, toom Baumarkt DIY stores, and DER Touristik travel agencies. Committed to sustainability and customer satisfaction, REWE Group focuses on providing quality products and services while fostering responsible business practices.
The Cologne headquarters serves as the central administrative and strategic hub for the entire REWE Group, overseeing operations, finance, corporate development, human resources, and communications for its diverse business segments across Europe.
Modern campus with focus on sustainability and collaborative workspaces. Some buildings target high green building standards and feature contemporary architecture designed for functionality and employee well-being.
The work culture at REWE Group HQ is often described as dynamic and collaborative, reflecting its cooperative roots and diverse business areas. There's an emphasis on teamwork, innovation in retail and tourism, and a commitment to the company's sustainability goals. Employees often benefit from various development programs.
The Cologne headquarters is the nerve center for one of Europe's largest retail and tourism corporations. Decisions made here impact millions of customers, thousands of stores, and hundreds of thousands of employees daily. Its location underscores its importance in the German and European economy.
REWE Group supports a wide range of functions globally, primarily focused on its core businesses of retail (food and DIY) and tourism. This includes international sourcing and supply chain management for its supermarkets and discount stores, operation of thousands of retail outlets in numerous European countries (Germany, Austria, Italy, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Croatia), and managing a vast network of travel agencies, tour operators (like Dertour, Kuoni, Apollo), hotels, and destination management companies across popular tourist destinations worldwide through its DER Touristik division.
Domstraße 20
Köln (Cologne)
North Rhine-Westphalia
Germany
Address: Emil-von-Behring-Straße 6, 60439 Frankfurt am Main, Germany
To consolidate and manage the extensive tourism offerings for the German market, including package holidays, individual travel arrangements, and business travel services, coordinating a large network of travel brands.
Address: Industriezentrum NÖ-Süd, Straße 3, Objekt 16, 2355 Wiener Neudorf, Austria
To oversee and strategically develop REWE Group's retail footprint in international markets, adapting to local consumer needs, managing supply chains, and driving growth in these diverse European countries.
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As of April 2025, REWE Group' leadership includes:
REWE Group has been backed by several prominent investors over the years, including:
REWE Group appointed Christoph Eltze to its Executive Board in July 2023 to lead digital and IT initiatives. A key leadership transition was announced for its tourism division, DER Touristik Group, with Sören Hartmann stepping down at the end of 2024, to be succeeded by Dr. Ingo Burmester in January 2025.
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REWE Group generally utilizes standardized email formats for its corporate communications. The most common structure involves combining the employee's first and last name, or an initial and last name, with the '@rewe-group.com' domain. Specific subsidiaries or national organizations might have variations (e.g., @rewe.de, @penny.de, @dertouristik.com).
Common formats for REWE Group corporate are [first].[last]@rewe-group.com or [first_initial].[last]@rewe-group.com. For example, max.mustermann@rewe-group.com or m.mustermann@rewe-group.com.
Format
firstname.lastname@rewe-group.com
Example
85%
Success rate
rewe-group.com • May 14, 2024
Dr. Ingo Burmester will take over as CEO of DER Touristik Group on January 1, 2025. He succeeds Sören Hartmann, who is stepping down at his own request at the end of his contract on December 31, 2024, after ten successful years....more
rewe-group.com • March 26, 2024
REWE Group announced its financial results for the 2023 business year, with total external revenue growing by 8.9% from 84.8 billion euros to 92.3 billion euros. The company plans continued high levels of investment in modernization, digitalization, innovation, and sustainability....more
rewe-group.com • June 1, 2023
Christoph Eltze will join the REWE Group Executive Board on July 1, 2023, taking over responsibility for Digital, Customer & Analytics and Group IT from Lionel Souque, CEO of REWE Group....more
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