What Does Retail Assist Do?

Total employees193
HeadquartersNottingham
Founded1999

Retail Assist is a UK-based technology solutions provider specializing in the retail, leisure, and hospitality industries. Since 1999, they've delivered award-winning IT managed services, supply chain solutions, and bespoke software development to help businesses enhance customer experiences, optimize operations, and drive growth. Their comprehensive offerings range from 24/7 IT support and omnichannel retail systems to data analytics and warehouse management solutions, catering to prominent brands worldwide.

Where Is Retail Assist's Headquarters?

HQ Function

Serves as the central hub for strategic operations, software development, project management, sales, marketing, and corporate administration for Retail Assist.

Notable Features:

Located in Loxley House, a significant and historic building in Nottingham. The office likely features modern, tech-enabled workspaces designed for collaboration and innovation in delivering retail technology solutions.

Work Culture:

Retail Assist promotes a customer-centric, innovative, and collaborative work culture. Emphasis is placed on teamwork, continuous improvement, and delivering high-quality IT solutions and support in the fast-paced retail and hospitality tech sectors.

HQ Significance:

The Nottingham headquarters is strategically vital for managing UK-wide operations, fostering technological development, and serving as the core for its service delivery model. Its central UK location is advantageous for client engagement and talent acquisition.

Values Reflected in HQ: The headquarters likely reflects Retail Assist's values of professionalism, technological expertise, reliability, and a commitment to supporting the evolving needs of the retail and hospitality industries.

Location:

While headquartered in the UK with key operational centers in Nottingham, London, and Northampton, Retail Assist supports a global client base. Their IT solutions and managed services are utilized by international retail and hospitality brands, demonstrating a capability to deliver and support projects across various geographical regions, often through sophisticated remote management tools and strategic local partnerships when required.

Street Address:

Loxley House, North Entrance, Little Tennis Street

City:

Nottingham

State/Province:

Nottinghamshire

Country:

United Kingdom

Where Else Does Retail Assist Operate Around the World?

London, United Kingdom

Address: Fora, 23 PM, Wells Mews, Fitzrovia, London, W1T 3HF

Strengthens client relationships and new business opportunities in London and the South East, offering a convenient meeting point for enterprise clients and industry networking.

Northampton, United Kingdom

Address: Round Spinney, Northampton, NN3 8RS, UK

Ensures continuous, high-quality IT support and operational resilience for clients across the UK and internationally, forming the backbone of their managed service provision.

Buying Intent Signals for Retail Assist

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Retail Assist? Meet the Executive Team

As of April 2025, Retail Assist' leadership includes:

Dan Smith - Chief Executive Officer
Kevin Greathead - Chairman
Rhianne Poole - Chief Commercial Officer
Alex Broxson - Chief Technology Officer
Matt Squirrell - Chief Financial Officer
Anna Stares - Head of People and Culture

Who's Investing in Retail Assist?

Retail Assist has been backed by several prominent investors over the years, including:

Management Team (Current - following MBO in 2023)
Primary Capital Partners (Past Investor - Exited in 2023)

What Leadership Changes Has Retail Assist Seen Recently?

Hire0
Exits0

The most significant executive-related development in the last 12 months for Retail Assist was the completion of a management buyout (MBO) in July 2023. This saw the existing leadership team, led by CEO Dan Smith, take full ownership of the company from private equity firm Primary Capital Partners. There have been no other major external executive hires or departures publicly announced during this period.

What Technology (Tech Stack) Is Used byRetail Assist?

Discover the tools Retail Assist uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Retail Assist Email Formats and Examples

Retail Assist commonly uses the email format [first].[last]@retail-assist.co.uk for its employees. This structure is standard for professional communication within the organization and with external partners. Other formats like [first_initial][last]@retail-assist.co.uk might exist but are less prevalent.

first.last@retail-assist.co.uk

Format

jane.doe@retail-assist.co.uk

Example

90%

Success rate

What's the Latest News About Retail Assist?

Retail Assist News / SDIMarch 19, 2024

Retail Assist Wins 'Best Managed Service Desk' at SDI Awards 2024

Retail Assist was honored with the 'Best Managed Service Desk' award at the Service Desk Institute (SDI) Awards 2024. This prestigious award recognizes their excellence in providing IT support and managed services to clients in the retail and hospitality sectors....more

Retail TimesJuly 12, 2023

Retail Assist announces completion of management buyout from Primary Capital Partners

Retail Assist, a leading provider of IT services and solutions to the retail and hospitality sectors, confirmed the successful completion of a management buyout (MBO) from Primary Capital Partners. The MBO was led by CEO Dan Smith and the existing management team, marking a new phase of independence for the company....more

Retail Assist NewsJune 20, 2023

Retail Assist Celebrates Five Years of Partnership with Mint Velvet

Retail Assist highlighted its enduring and successful five-year technology partnership with renowned fashion retailer Mint Velvet. The collaboration involves providing ongoing IT support and innovative solutions to enhance Mint Velvet's retail operations and customer service capabilities....more

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