What Does ResponseTap Limited Do?

Total employees0
HeadquartersTheale, Reading
Founded2008

ResponseTap Limited was a leading UK-based technology company renowned for its advanced call tracking and marketing analytics platform. It empowered businesses to identify which marketing efforts generated valuable customer phone calls, thereby enabling optimization of advertising budgets and deeper insights into the customer journey. In March 2021, ResponseTap Limited was acquired by Infinity, another prominent leader in call intelligence. This strategic merger aimed to forge a more comprehensive and powerful entity in the conversation analytics sphere. While the ResponseTap brand and its specific product lines have been absorbed into Infinity's offerings, its foundational technology and accumulated expertise continue to enrich the enhanced Infinity platform.

Where Is ResponseTap Limited's Headquarters?

HQ Function

Serves as the main UK operational base for Infinity, incorporating the legacy ResponseTap team and technology. The headquarters focuses on product innovation, software development, sales, customer success, and administrative functions for call tracking and conversation intelligence services.

Notable Features:

The office is situated in a modern business park, common for technology firms, offering contemporary workspaces, collaborative environments, and excellent transportation connectivity.

Work Culture:

As an integral part of Infinity, the work culture emphasizes innovation, customer-centricity, and data-driven strategies. It promotes a collaborative and dynamic environment, successfully integrating former ResponseTap talent into the broader Infinity team structure.

HQ Significance:

This Theale headquarters is significant as it symbolizes the unification of two influential players in the call intelligence domain, pooling the strengths of both ResponseTap and Infinity to serve an expanded client base with superior solutions.

Values Reflected in HQ: The headquarters mirrors values of technological leadership, operational excellence, strong customer partnerships, and a unified market strategy under the Infinity brand.

Location:

Prior to its acquisition, ResponseTap Limited primarily served a strong client base in the United Kingdom and had growing operations across Europe and a nascent presence in North America. Its call tracking solutions were adopted by international businesses across diverse sectors. Now, as a part of Infinity, the technology and expertise originally developed by ResponseTap contribute to Infinity's extensive global operations. Infinity has a significant international footprint, with offices and a diverse clientele spanning Europe, North America, and other key global markets, supporting multinational businesses with comprehensive call intelligence and conversation analytics.

Street Address:

Brunel Road

City:

Theale, Reading

State/Province:

Berkshire

Country:

United Kingdom

Where Else Does ResponseTap Limited Operate Around the World?

Salford Quays, Manchester, United Kingdom

Address: Exchange Quay, Salford, Manchester, M5 3EJ, UK

To establish a strong presence in the vibrant tech scene of Manchester, access a skilled talent pool, and provide localized services to a broad range of industries relying on call analytics in the region.

Buying Intent Signals for ResponseTap Limited

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading ResponseTap Limited? Meet the Executive Team

As of April 2025, ResponseTap Limited' leadership includes:

Ross Fobian - Co-founder & CEO (former)
Richard Mather - Co-founder & CTO (former)
Nick Ashmore - CFO (former)
Scott Cox - Chief Commercial Officer (former)

Who's Investing in ResponseTap Limited?

ResponseTap Limited has been backed by several prominent investors over the years, including:

Eden Ventures (now part of Edge Investments)
Beringea

What Leadership Changes Has ResponseTap Limited Seen Recently?

Hire0
Exits0

ResponseTap Limited was acquired by Infinity in March 2021. As a result, its executive team was integrated into Infinity or transitioned out. In the last 12 months, ResponseTap Limited has not operated as an independent entity with its own executive team; therefore, there have been no new executive hires or exits attributable directly to 'ResponseTap Limited'. Leadership and organizational changes now occur within the broader Infinity corporate structure.

What Technology (Tech Stack) Is Used byResponseTap Limited?

Discover the tools ResponseTap Limited uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ResponseTap Limited Email Formats and Examples

Historically, ResponseTap Limited utilized common corporate email patterns. While the @responsetap.com domain is no longer actively used for new employee communications (as operations are now under Infinity.co), these formats were prevalent.

[first].[last]@responsetap.com or [firstinitial][last]@responsetap.com

Format

john.doe@responsetap.com

Example

0%

Success rate

What's the Latest News About ResponseTap Limited?

Infinity.co BlogMarch 24, 2021

Infinity Acquires ResponseTap to Create Call Intelligence Powerhouse

Infinity, a leading call intelligence platform, announced its strategic acquisition of ResponseTap. This merger combines the strengths and technologies of both companies to deliver an enhanced suite of call tracking and analytics services, significantly expanding their market presence and capabilities in the conversation intelligence sector....more

UK Tech NewsMarch 24, 2021

Infinity acquires ResponseTap to bolster call intelligence offering

Reading-based call intelligence firm Infinity has acquired Manchester-headquartered competitor ResponseTap. This significant industry move unites two major UK players in the call tracking market, aiming to provide businesses with a more comprehensive and powerful set of tools for analyzing phone call data and customer interactions....more

BeringeaOctober 7, 2019

ResponseTap secures £6.5m growth capital from Beringea and Edenred

ResponseTap, a leader in call tracking technology, announced it had secured £6.5 million in a growth capital funding round. The investment was led by Beringea, manager of the Proven VCTs, with participation from existing investor Edenred. This funding was intended to fuel product development and international expansion....more

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