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ResponseTap Limited was a leading UK-based technology company renowned for its advanced call tracking and marketing analytics platform. It empowered businesses to identify which marketing efforts generated valuable customer phone calls, thereby enabling optimization of advertising budgets and deeper insights into the customer journey. In March 2021, ResponseTap Limited was acquired by Infinity, another prominent leader in call intelligence. This strategic merger aimed to forge a more comprehensive and powerful entity in the conversation analytics sphere. While the ResponseTap brand and its specific product lines have been absorbed into Infinity's offerings, its foundational technology and accumulated expertise continue to enrich the enhanced Infinity platform.
Serves as the main UK operational base for Infinity, incorporating the legacy ResponseTap team and technology. The headquarters focuses on product innovation, software development, sales, customer success, and administrative functions for call tracking and conversation intelligence services.
The office is situated in a modern business park, common for technology firms, offering contemporary workspaces, collaborative environments, and excellent transportation connectivity.
As an integral part of Infinity, the work culture emphasizes innovation, customer-centricity, and data-driven strategies. It promotes a collaborative and dynamic environment, successfully integrating former ResponseTap talent into the broader Infinity team structure.
This Theale headquarters is significant as it symbolizes the unification of two influential players in the call intelligence domain, pooling the strengths of both ResponseTap and Infinity to serve an expanded client base with superior solutions.
Prior to its acquisition, ResponseTap Limited primarily served a strong client base in the United Kingdom and had growing operations across Europe and a nascent presence in North America. Its call tracking solutions were adopted by international businesses across diverse sectors. Now, as a part of Infinity, the technology and expertise originally developed by ResponseTap contribute to Infinity's extensive global operations. Infinity has a significant international footprint, with offices and a diverse clientele spanning Europe, North America, and other key global markets, supporting multinational businesses with comprehensive call intelligence and conversation analytics.
Brunel Road
Theale, Reading
Berkshire
United Kingdom
Address: Exchange Quay, Salford, Manchester, M5 3EJ, UK
To establish a strong presence in the vibrant tech scene of Manchester, access a skilled talent pool, and provide localized services to a broad range of industries relying on call analytics in the region.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, ResponseTap Limited' leadership includes:
ResponseTap Limited has been backed by several prominent investors over the years, including:
ResponseTap Limited was acquired by Infinity in March 2021. As a result, its executive team was integrated into Infinity or transitioned out. In the last 12 months, ResponseTap Limited has not operated as an independent entity with its own executive team; therefore, there have been no new executive hires or exits attributable directly to 'ResponseTap Limited'. Leadership and organizational changes now occur within the broader Infinity corporate structure.
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Historically, ResponseTap Limited utilized common corporate email patterns. While the @responsetap.com domain is no longer actively used for new employee communications (as operations are now under Infinity.co), these formats were prevalent.
[first].[last]@responsetap.com or [firstinitial][last]@responsetap.com
Format
john.doe@responsetap.com
Example
0%
Success rate
Infinity.co Blog • March 24, 2021
Infinity, a leading call intelligence platform, announced its strategic acquisition of ResponseTap. This merger combines the strengths and technologies of both companies to deliver an enhanced suite of call tracking and analytics services, significantly expanding their market presence and capabilities in the conversation intelligence sector....more
UK Tech News • March 24, 2021
Reading-based call intelligence firm Infinity has acquired Manchester-headquartered competitor ResponseTap. This significant industry move unites two major UK players in the call tracking market, aiming to provide businesses with a more comprehensive and powerful set of tools for analyzing phone call data and customer interactions....more
Beringea • October 7, 2019
ResponseTap, a leader in call tracking technology, announced it had secured £6.5 million in a growth capital funding round. The investment was led by Beringea, manager of the Proven VCTs, with participation from existing investor Edenred. This funding was intended to fuel product development and international expansion....more
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